Drop Dead Copy – AI Copywriting Secrets (Volume 1)
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Drop Dead Copy – AI Copywriting Secrets (Volume 1)
Learn How Four A-List Direct Response Legends Are Using AI to Write Faster, More Persuasive, and More Profitable Copy.
✍️ Here’s What You Get Inside This Exclusive Program
Artificial Intelligence is the most powerful—and most dangerous—tool ever handed to copywriters. Used incorrectly, it produces generic, soulless fluff. Used correctly, it becomes a powerful creative partner that amplifies your skill, speed, and persuasive power. This is your chance to learn how the masters wield this tool to gain an almost unfair advantage.
Bill Mueller
How to Use AI to Find Stories, Repurpose Content & Write Faster
Bill Mueller, a veteran direct response copywriter with over 20 years of experience in the trenches, once resisted AI – until he discovered and realized it could help him create high-quality, engaging copy faster than ever before. In this incredibly practical session, he pulls back the curtain on how he masterfully uses AI to repurpose winning emails, generate fresh and compelling stories, and streamline his entire creative process without sacrificing one ounce of authenticity.
If you’ve ever felt the crushing weight of coming up with endless new ideas for your campaigns, this interview will show you how to get AI to do the heavy lifting – while you take all the credit for the brilliant final product.
In Bill’s session, you’ll discover:
- The “Invisible Rewrites” Hack – Discover how Bill effortlessly reuses old winning emails with a fresh spin so effectively that even his most loyal subscribers don’t recognize the rerun.
- The AI Director’s Chair – Why using AI is like having a personal writing assistant that takes your rough ideas and expertly polishes them into gold – without making your copy sound like a generic robot wrote it.
- The Weird Story Generator – How Bill gets AI to unearth bizarre, highly engaging stories (like grown men who are obsessed with vacuum cleaners) to hook readers instantly and make his marketing messages unforgettable.
- The Fill-in-the-Blank Trick – A simple but powerful AI prompt that completes your half-finished sentences with punchy, witty, and perfectly on-brand phrasing – so you never stare at a blinking cursor again.
- The “Stealth Persuasion” Formula – How AI helps you craft emails that feel personal, natural, and highly engaging – without the usual time-consuming mental gymnastics that go into great storytelling.
David Deutsch
The AI Trap: 10 Big Mistakes That Could Be Making Your Copy Worse Instead of Better
David Deutsch, a world-renowned direct response copywriter and true legend of the craft, has seen every major shift in marketing – from typewriters to AI – and knows exactly what separates winning, multi-million dollar copy from forgettable fluff. In this critical session, he exposes the biggest, most costly AI mistakes copywriters are making right now, including why relying too much on AI kills your creativity and how to inject the essential human touch that makes your writing stand out and convert.
If you want to use AI to get a real edge without losing your unique voice, David’s invaluable insights will show you how to turn AI into a powerful tool instead of a career-killing crutch.
In David’s session, you’ll discover:
- The AI Trap That’s Making Your Copy Worse – Why most AI-generated copy sounds slightly off – and the simple but profound tweak that makes it feel human, persuasive, and impossible to ignore.
- The “Evil Genie” Prompting Hack – AI wants to misunderstand you and give you the easiest answer – unless you use this one simple trick to force it to follow your instructions exactly the way you want.
- How to Make AI Your Creative Wingman – The secret to using AI as a powerful brainstorming partner without letting it weaken your core thinking skills (this is where most copywriters go wrong).
- The 3-Step Formula for AI-Generated Gold – Why most people stop at step one with their prompts – and how adding these two extra, crucial steps transforms AI’s bland, generic outputs into powerful, high-converting copy.
- The Invisible AI Fingerprints That Are Killing Your Sales – The subtle, telltale signs of AI-written copy that make your readers instantly tune out – and how to find and remove them before they ruin your marketing.
John McIntyre
From Blank Page to 7-Email Sequence: The AI-Powered Email Writing Blueprint
John McIntyre, the founder of Drop Dead Copy and the creator of AI Copywriting Secrets (Volume 1), has spent years mastering the art and science of email marketing, and now he’s leveraging AI to build entire, high-converting email sequences faster than ever before. In this detailed, over-the-shoulder session, he walks you through his exact, repeatable process – how he brainstorms, iterates, and strategically integrates AI to craft high-converting, story-driven emails that hook readers from the first line and drive consistent sales.
Whether you’re writing a welcome sequence, a sales campaign, or just a daily email, John reveals how AI can amplify your creativity and speed without replacing your essential expertise.
In John’s session, you’ll discover:
- The “AI Copywriting Assistant” Method – How John treats ChatGPT like a junior copywriter, using simple voice messages to brainstorm, refine ideas, and generate entire email sequences without losing his signature style.
- The Unbreakable Connection Formula – How to craft emails that don’t just sell, but actually bond you to your readers – building deep trust and authority that makes them eager to hear from you every day.
- The Reddit Copy Hack – How to get real, raw, emotional customer language from Reddit (or Amazon reviews) and inject it directly into your AI-powered copy for instant believability and unmatched persuasion.
- The Open Loop Email Trick – Why most AI-generated emails are flat and forgettable – and how John uses proven soap opera storytelling techniques to keep readers hooked until the very last email in the sequence.
- From Blank Page to Killer Sequence in 30 Minutes – See how John uses AI to go from zero to a polished, ready-to-send 7-email sequence, cutting his brainstorming time in half while keeping his emails sharp, engaging, and personal.
Kim Schwalm
AI Research Secrets: When to Trust It – And When It’s Leading You Astray
Kim Krause Schwalm, an A-list direct response copywriter with over 30 years of experience writing blockbuster controls for the biggest names in the industry, reveals why deep-dive research is the real secret to copy that converts – and how AI can be a powerful (but very dangerous) tool in that process. In this exclusive, must-see session, she pulls back the curtain on her proprietary, step-by-step research system, showing you how to uncover the deepest fears, frustrations, and desires of any market to craft sales copy that feels like you’re reading their mind.
If you’ve ever wondered how to expertly blend AI’s speed with irreplaceable human insight to create powerhouse marketing campaigns, this session is an absolute must-watch.
In Kim’s session, you’ll discover:
- The $1,000,000 Copy Shortcut – Discover the exact 5-step research system that’s behind Kim’s most profitable and long-running promotions (including how to make your copy practically write itself).
- The Empathy Hack That AI Can’t Replace – Why most AI-generated copy falls flat emotionally – and the one crucial human insight trick that makes your marketing truly irresistible.
- Steal This Prism Exercise – A mind-blowingly simple research framework (originally from the late, great Clayton Makepeace) that lets you tap directly into your prospect’s raw emotions and hidden desires.
- The AI Research Minefield – How to properly use AI for initial research without letting it feed you outdated, hallucinated, or weak information that completely destroys your copy’s credibility.
- The “Toilet Death” Sales Hook – A fascinating case study of how Kim used a shocking yet scientifically backed statistic to craft one of her most powerful direct mail promotions (hint: it involves Elvis Presley and heart attacks).
🎯 Who is This Advanced Training For?
This is not a beginner’s guide to ChatGPT. This is an advanced, strategic collection of masterclasses for serious copywriters and marketers who want to produce superior work. This is for you if:
- You’re a professional copywriter or marketer who wants to integrate AI strategically, not just as a gimmick.
- You understand the fundamentals of persuasion and want to see how the masters are applying them with new technology.
- You want to maintain your unique voice and authenticity while leveraging AI for speed and new ideas.
- You are committed to staying on the cutting edge and future-proofing your copywriting career.
The central lesson from these masters is clear: AI is a tool, not a talent. Its power lies not in the algorithm itself, but in the skill of the strategist wielding it. This program is designed to make you that indispensable strategist. You will learn not just what prompts to use, but how to think, research, and create at a level that allows you to guide AI toward producing truly exceptional and profitable copy.
While the technology is new, the principles of persuasion taught by these legends are timeless. The secrets to tapping into human emotion, crafting irresistible stories, and understanding the deep psychology of your market are evergreen. This collection teaches you how to apply these unwavering laws of direct response through the most powerful technological lens ever created, giving you skills that will last a lifetime.
In the coming years, the gap between copywriters who use AI effectively and those who don’t will widen into a chasm. Those who simply use it to generate generic content will become commoditized, while those who use it as a strategic partner will become invaluable. The advanced techniques revealed in these sessions are your key to securing a place in that elite, highly-paid group of AI-augmented copywriters.
The “Volume 1” in the title signifies that this is just the beginning of your journey to the cutting edge of the industry. By investing in this foundational collection, you are stepping into an ongoing conversation with the best minds in the business. You are signaling your commitment to continuous learning and staying ahead of the curve as the relationship between copywriting and artificial intelligence continues to evolve.
The future of copywriting is not a battle between human and machine. It is a powerful synergy. This is your exclusive opportunity to learn how to create that synergy from the living legends who are actively defining the new gold standard for high-converting, AI-assisted copy. Don’t get left behind—learn to harness the future of your craft today.
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