Elley Mae – How I Create Branding For My Offers

Unlock the Secrets to Designing Stunning, High-Converting Visuals for Your Online Courses, Programs, and Digital Products

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  Part 1: Watch me design a program banner in Photoshop. In this over-the-shoulder, detailed tutorial, you’ll see a professional design come to life from a blank canvas. Learn pro-level techniques for layout, typography, and effects. (value $200)
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  Part 2: Watch me design a program banner in Canva. Perfect for all skill levels! Discover how to leverage the power of Canva to create polished, high-end branding visuals quickly and easily, without needing expensive software. (value $200)
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  Bonus Resources, including an exclusive, curated list of the best and free places to get premium fonts, stock photos, vectors, pngs, brushes and PSD actions. This is your personal directory for sourcing high-quality design assets without breaking the bank. (value $27)
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  60 Instagram Feed Graphic Templates from my shop, fully customisable in Canva. Jumpstart your social media presence with this stunning collection of professionally designed templates, ready for you to edit and post. (value $39)
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  Lifetime Access to the workshop, all bonus resources + any other valuable extras I add as time goes on. Your investment grows in value over time as new content and resources are added. (priceless!)

Course Overview

This comprehensive workshop by Elley Mae focuses on the essential skills and creative strategies necessary to create strong, irresistible branding for your offers. This program is designed to be highly practical, teaching you not just the theory but the actual ‘how-to’ of brilliant design. Whether you are a complete beginner looking to establish a memorable brand identity from scratch or an experienced marketer seeking to refine your branding strategies and visual appeal, this course provides invaluable insights and immediately actionable steps.

💡 Course Objectives: What You’ll Achieve

• A deep understanding of the importance of branding in the digital landscape and its direct impact on sales and authority.
• Mastering how to identify your target audience and tailor your branding visuals and messaging to meet their needs and desires.
• The practical skills for developing a unique brand voice and a stunning visual identity that stands out from the competition.
• Actionable strategies for maintaining brand consistency across various platforms, including your website, social media, and marketing materials.
• Knowledge of utilizing strategic branding for effective, high-converting marketing campaigns that attract your ideal clients.

Module 1: Introduction to Branding

This foundational module covers the fundamentals of what makes a powerful brand. We’ll explore core definitions, key concepts, and the crucial role of strategic branding in today’s crowded marketplace. You will learn why branding is much more than a logo and how it forms the entire perceived identity of your business, setting the stage for everything you’ll create in the workshops.

Module 2: Audience Analysis

Truly understanding your audience is critical for creating branding that resonates and converts. This module delves into practical techniques for conducting effective audience research and creating detailed buyer personas. You will learn how to uncover the aesthetic preferences and psychological triggers of your ideal customer, which will directly inform the design choices we make in the Photoshop and Canva tutorials.

Module 3: Creating Your Brand Identity

This is where theory becomes reality. This module will focus on the core visual components of your brand identity. You will learn the strategy behind powerful logo design, creating effective color schemes, selecting impactful typography, and sourcing on-brand imagery. Then, you’ll see every one of these principles applied in real-time as Elley Mae builds a stunning program banner from scratch, explaining her choices every step of the way.

Module 4: Crafting Your Brand Message

A great brand speaks as well as it looks. In this section, you will learn how to articulate your brand’s mission, vision, and core values in a compelling and authentic manner. We’ll cover how to write copy that aligns with your visual identity, ensuring that your headlines and text on your banners and graphics are just as powerful as the design itself.

Module 5: Brand Consistency

Consistency builds trust and recognition. This final module provides you with the practical techniques and systems to ensure your brand remains consistent across all touchpoints. You’ll learn how to create a simple brand style guide and use templates (like the 60 bonus Instagram graphics) to maintain a cohesive and professional look effortlessly.

👥 Who This Course Is For

This hands-on workshop is suitable for ambitious creators and business owners who are ready to elevate their brand’s visual presence. It is perfect for:

Your Offer Deserves to Be Seen and Admired

The truth is that in today’s visually-driven online world, the quality of your branding is a direct reflection of the perceived quality of your offer. You can have the most transformative content, but if it’s wrapped in amateurish design, you’ll struggle to attract the high-caliber clients you deserve. This workshop is your personal shortcut to bypassing that struggle, giving you the skills and the confidence to produce visuals that scream “premium” and “professional.”

Elley Mae has intentionally designed this experience to be accessible, regardless of your current skill level. By providing tutorials in both the industry-standard Adobe Photoshop and the incredibly user-friendly Canva, she has removed all barriers to entry. Whether you’re a tech-savvy designer or someone who has never opened a design program before, you will walk away from this workshop with a finished product and the ability to create more on your own.

Consider the incredible value packed into this offer. Beyond the core workshops, you are receiving a treasure chest of resources that professional designers spend years collecting. The curated list of free assets saves you countless hours of searching, and the 60 ready-to-use Canva templates are like hiring a social media manager to kickstart your content creation. This isn’t just a course; it’s a comprehensive branding toolkit that you can start using the moment you enroll.

Perhaps the most valuable component is the lifetime access. The digital landscape is always evolving, and so are design trends. As Elley Mae adds new tutorials, resources, or templates to this workshop over time, you will receive them automatically at no extra cost. This is a living resource that will continue to support your brand’s growth for years to come, making it one of the smartest investments you can make in your business’s future.

The time to elevate your brand is now. Stop feeling embarrassed by your visuals or frustrated by a lack of engagement. Enroll in this workshop to gain the skills, tools, and confidence to create stunning branding that not only looks beautiful but also connects with your audience and converts them into loyal customers. It’s time to build a brand you are truly proud to share with the world.