Eric Ward & Garrett French – Ultimate Guide to Link Building

The Definitive Guide to Mastering Link Building for SEO Success

The modern web is built on trillions of links—connections between websites, social media platforms, email inboxes, and more. These links are not just pathways; they are the backbone of search engine rankings and website traffic. But the critical question remains: how can marketers control and optimize their link-building efforts? Link-building expert Eric Ward and online marketing specialist Garrett French offer the answers in this comprehensive guide.

Master the Art of Strategic Link Building

Sharing rarely discussed techniques for building high-quality links through social media, blogs, partnerships, public relations, articles, and more, this guide equips marketers to maximize the value of every link pointing to their site. You’ll learn to charm both search engines and customers alike, leveraging links to boost your rankings and expand your reach.

The Ultimate Guide to Link Building dives deep into essential tools, tactics, and techniques, illustrated through real-world case studies, expert interviews, and actionable resources. Whether you’re an SEO beginner or a seasoned professional, this guide leaves no opportunity unexplored and no link-building question unanswered.

Why Links Matter

Links are the currency of the internet. They drive visibility, credibility, and engagement. Who links to your site, and how they do it, is a fundamental determinant of your search engine rankings and traffic. This book simplifies the complexities of link building, offering a step-by-step campaign strategy to attract quality links, increase traffic, and dramatically improve your SEO performance.

“Eric Ward has been building links and educating people on how to do it the right way since before even search engines decided links were important. Read and learn!”
– Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com

What You’ll Learn:

• Effective link-building techniques for social media, blogs, and PR campaigns.
• How to identify and pursue high-value link opportunities.
• Strategies to avoid harmful or ineffective link-building methods.
• Tools and technologies that simplify and enhance your link-building efforts.
• Real-world examples and case studies illustrating successful campaigns.

Praise for Eric Ward & Garrett French

“Eric Ward is hands-down the smartest thinker in the space when it comes to link building. This book will break down barriers and open your mind to becoming a link magnet.”
– Mike Grehan, Publisher of Search Engine Watch

“If you’re in SEO and take your job seriously, you know Eric and Garrett. When they talk about link building, you listen. Their insights are a treasure trove of strategies and ideas.”
– Joost de Valk, Founder and CEO of Yoast.com

About the Authors

Eric Ward, known as “LinkMoses,” is a pioneer in strategic link building. He founded the web’s first content-publicity and link-building service, NetPOST, in 1994 and has worked with high-profile clients like PBS, WarnerBros, and National Geographic. Eric shares his expertise through consulting, training, and his LinkMoses Private newsletter.

Garrett French is the founder of Citation Labs, a boutique agency specializing in custom link-building tools and large-scale marketing solutions. With a background in online marketing, Garrett provides consulting services to major companies across industries, including consumer goods, health, and CRM.

Takeaways from This Guide:

• Step-by-step guidance to launching a successful link-building campaign.
• Insights into identifying quality link sources and avoiding penalties.
• Access to practical tools for scaling your link-building efforts.
• Strategies for integrating link building with content marketing and social media.

Final Thoughts

Link building is a critical aspect of any successful SEO strategy, and the Ultimate Guide to Link Building equips you with the knowledge and tools to master this essential skill. By implementing the strategies outlined in this guide, you can increase your website’s visibility, attract more traffic, and achieve lasting success in the competitive online landscape.

Start building better links today and watch your search engine rankings soar!