Ezra Firestone – Smart Google Ads

Unlock the power of Google Ads with Ezra Firestone’s comprehensive course, Smart Google Ads. Whether you’re a seasoned marketer or just starting out, this course provides the tools, strategies, and insights you need to leverage the expansive reach of Google to grow your business effectively. Packed with 8 modules and 91 in-depth videos, this program ensures you’ll master everything from keyword research to advanced optimization techniques.

What You Get

With Smart Google Ads, you gain access to eight robust modules designed to equip you with both strategic insights and actionable tutorials. Here’s what each module covers:

Module 1: Crucial Cornerstones of Google Ads

Lay the foundation for your Google Ads success by understanding the critical elements that drive effective campaigns. This module introduces you to the core concepts and strategies that every marketer needs to know.

• The Goal
• “Why Your Business Needs to Beef Up Google Ads”
• Demand Generation vs. Capture Generation
• Google Ads & Your Media Mix
• 4 Pillars of Google Ads
• Strengths & Weaknesses of Google Ads

Module 2: Preparing to Run Traffic on Google

This module focuses on preparation—from setting up KPIs to crafting the perfect assets for your campaigns. By the end, you’ll have a solid foundation for launching high-performing ads.

• Charting Your Direction
• Getting Familiar With KPIs
• Conversion Tracking Setup
• Attribution Models & Sources of Truth
• Creating Remarketing Audiences
• Types of Targeting

Module 3: Google Search

Master the art of search ads with this module. From identifying the right keywords to optimizing campaigns, you’ll learn how to make search ads a powerful tool in your marketing arsenal.

• Search Ads and Your Marketing Funnel
• Targeting the RIGHT Keywords
• Conducting Keyword Research
• Optimizing Campaigns with Quality Score
• Structuring Ad Groups
• Search Ad Copy & Extensions

Module 4: Google Shopping

Dive into Google Shopping and learn how to optimize your product feeds and bidding strategies to showcase your products effectively. This module ensures your campaigns drive sales while staying cost-effective.

• Merchant Center Overview
• Types of Product Feeds
• Google Shopping Bidding Strategies
• Optimizing Product Feeds
• Promotions & Product Reviews

Module 5: Performance Max

Learn to harness the power of Google’s Performance Max campaigns to maximize results across multiple channels. Discover how to create compelling asset groups and refine your bidding strategies for optimal performance.

• Performance Max Strategies & Best Practices
• Ad Copy & Asset Creation
• Building and Optimizing Campaigns
• Leveraging Machine Learning for Better Results

Module 6: YouTube

Unlock the potential of YouTube for both top-of-funnel awareness and remarketing. This module covers everything from crafting engaging video ads to building audiences that convert.

• 7 Must-Have Elements of a YouTube Video
• 8 Winning YouTube Ad Templates
• YouTube Remarketing Strategies
• Building Top-of-Funnel Campaigns
• Optimizing YouTube Campaigns

Module 7: Display & Discovery

Explore Google’s Display and Discovery campaigns to reach broader audiences and drive conversions. Learn to craft visually appealing ads and build campaigns that deliver results.

• Display vs. Discovery Campaigns
• Creating Compelling Ad Copy & Images
• Building Remarketing Campaigns
• Optimizing for Top-of-Funnel Performance

Module 8: Using Google for Full Funnel Marketing

Bring all your learning together with this final module. Discover how to integrate all Google channels for a cohesive full-funnel marketing strategy that balances your budget and maximizes ROAS.

• Full-Funnel Perspective & Portfolio Metrics
• Balancing Budget with ROAS Models
• Leveraging Third-Party Tracking Tools

Why Choose Smart Google Ads?

Ezra Firestone’s Smart Google Ads course is a step-by-step guide that combines strategy with execution. Whether you’re looking to scale an existing business or optimize your campaigns, this program provides everything you need to succeed. With practical insights and hands-on tutorials, you’ll gain a competitive edge in the dynamic world of Google Ads.

Additional Insights

This course is ideal for:

• Business owners aiming to scale their operations through Google Ads.
• Marketers seeking to refine their ad strategies for better ROI.
• Individuals looking to master the art of Google advertising from scratch.

Each module builds on the last, ensuring you have a comprehensive understanding of Google Ads’ capabilities and applications.

Take the Next Step

Whether you’re an entrepreneur, marketer, or someone eager to learn, Smart Google Ads equips you with actionable knowledge to dominate the Google Ads landscape. Start your journey today and unlock the full potential of Google Ads for your business success!