Giles Thomas – Conversion Machine

Learn a Proven Process to Increase Your Conversion Rate & Grow Your Business

Course Modules

Module 1: Profit Optimization

• Lesson 1 – Conversions 101: Understand the fundamentals of CRO and debunk myths that lead to mistakes.
• Lesson 2 – CRO Process: Learn a step-by-step proven process for optimizing conversions.
• Lesson 3 – Terminology: Familiarize yourself with the key terms used in CRO studies and publications.
• Lesson 4 – Customer Theory: Develop actionable customer theories using structured data collection.
• Lesson 5 – Business Objectives: Set measurable objectives to track and improve your optimization efforts.
• Lesson 6 – Google Analytics Setup & Audit: Ensure your analytics setup collects accurate, actionable data.

Module 2: Data Collection

• Lesson 1 – Mouse Tracking: Gain insights into visitor behavior by analyzing mouse tracking data.
• Lesson 2 – User Testing: Conduct live and automated user testing to identify usability issues.
• Lesson 3 – Form Testing: Improve form completion rates by analyzing field-level data.
• Lesson 4 – Live Chat: Extract valuable insights from live chat transcripts to address customer concerns.
• Lesson 5 – Customer Surveys: Gather insights through surveys to refine your value proposition.
• Lesson 6 – Customer Development Interviews: Conduct interviews to develop a deeper understanding of your audience.
• Lesson 7 – Website & Exit Intent Polls: Identify reasons for high bounce rates and improve retention.
• Lesson 8 – Welcome Emails: Learn what products resonate most with your audience through subscriber engagement.

Module 3: Data Analysis & Hypothesis

Master the techniques to analyze your collected data and turn insights into actionable hypotheses for testing and optimization.

• Lesson 1 – Hypothesis Writing: Learn to write effective hypotheses for CRO tests.
• Lesson 2 – Analyzing Mouse Tracking: Translate mouse tracking data into actionable design changes.
• Lesson 3 – Customer Surveys: Use survey data to enhance value propositions and product positioning.
• Lesson 4 – Website Poll Analysis: Identify visitor concerns and plug sales funnel leaks.
• Lesson 5 – Usability Evaluations: Follow a 247-point checklist to ensure a seamless user experience.

Module 4: Execution

Learn how to implement website changes based on data-driven insights and optimize for user experience and conversions.

• Lesson 1 – Copywriting: Craft persuasive copy aligned with customer needs.
• Lesson 2 – Wireframing: Use efficient tools to create and iterate on design mockups.
• Lesson 3 – Persuasive Design: Apply psychological principles to improve conversions.
• Lesson 4 – Development Best Practices: Ensure optimal page speed, SEO, and accessibility compliance.

Module 5: Testing

• Lesson 1 – Testing Types: Explore A/B testing, multivariate testing, and other methodologies.
• Lesson 2 – Rules of Testing: Avoid common mistakes and achieve statistical significance.
• Lesson 3 – Iterating Customer Theories: Refine strategies based on testing insights.

Benefits of Taking This Course

• ✅ Comprehensive CRO training with actionable insights.
• ✅ Proven methods for improving conversion rates and ROI.
• ✅ Practical, step-by-step guidance for data collection, analysis, and execution.
• ✅ Access to exclusive tools, templates, and frameworks.
• ✅ Expert-led lessons backed by real-world case studies.

Final Thoughts

The “Conversion Machine” by Giles Thomas is your roadmap to mastering Conversion Rate Optimization. Whether you’re a business owner, marketer, or CRO enthusiast, this course equips you with the tools, strategies, and insights to transform your website into a conversion powerhouse. Don’t just optimize—revolutionize your approach to driving revenue and achieving business growth.