Giles Thomas โ Conversion Machine
Learn a Proven Process to Increase Your Conversion Rate & Grow Your Business
Professional Online Training Course in Conversion Rate Optimization
Master the art of Conversion Rate Optimization (CRO) with Giles Thomasโ comprehensive course, โConversion Machineโ. Learn how to analyze data, optimize your website, and test strategies that drive increased conversions, leads, and sales for your business.
Course Modules
Module 1: Profit Optimization
- Lesson 1 โ Conversions 101: Understand the fundamentals of CRO and debunk myths that lead to mistakes.
- Lesson 2 โ CRO Process: Learn a step-by-step proven process for optimizing conversions.
- Lesson 3 โ Terminology: Familiarize yourself with the key terms used in CRO studies and publications.
- Lesson 4 โ Customer Theory: Develop actionable customer theories using structured data collection.
- Lesson 5 โ Business Objectives: Set measurable objectives to track and improve your optimization efforts.
- Lesson 6 โ Google Analytics Setup & Audit: Ensure your analytics setup collects accurate, actionable data.
Module 2: Data Collection
- Lesson 1 โ Mouse Tracking: Gain insights into visitor behavior by analyzing mouse tracking data.
- Lesson 2 โ User Testing: Conduct live and automated user testing to identify usability issues.
- Lesson 3 โ Form Testing: Improve form completion rates by analyzing field-level data.
- Lesson 4 โ Live Chat: Extract valuable insights from live chat transcripts to address customer concerns.
- Lesson 5 โ Customer Surveys: Gather insights through surveys to refine your value proposition.
- Lesson 6 โ Customer Development Interviews: Conduct interviews to develop a deeper understanding of your audience.
- Lesson 7 โ Website & Exit Intent Polls: Identify reasons for high bounce rates and improve retention.
- Lesson 8 โ Welcome Emails: Learn what products resonate most with your audience through subscriber engagement.
Module 3: Data Analysis & Hypothesis
Master the techniques to analyze your collected data and turn insights into actionable hypotheses for testing and optimization.
- Lesson 1 โ Hypothesis Writing: Learn to write effective hypotheses for CRO tests.
- Lesson 2 โ Analyzing Mouse Tracking: Translate mouse tracking data into actionable design changes.
- Lesson 3 โ Customer Surveys: Use survey data to enhance value propositions and product positioning.
- Lesson 4 โ Website Poll Analysis: Identify visitor concerns and plug sales funnel leaks.
- Lesson 5 โ Usability Evaluations: Follow a 247-point checklist to ensure a seamless user experience.
Module 4: Execution
Learn how to implement website changes based on data-driven insights and optimize for user experience and conversions.
- Lesson 1 โ Copywriting: Craft persuasive copy aligned with customer needs.
- Lesson 2 โ Wireframing: Use efficient tools to create and iterate on design mockups.
- Lesson 3 โ Persuasive Design: Apply psychological principles to improve conversions.
- Lesson 4 โ Development Best Practices: Ensure optimal page speed, SEO, and accessibility compliance.
Module 5: Testing
- Lesson 1 โ Testing Types: Explore A/B testing, multivariate testing, and other methodologies.
- Lesson 2 โ Rules of Testing: Avoid common mistakes and achieve statistical significance.
- Lesson 3 โ Iterating Customer Theories: Refine strategies based on testing insights.
Benefits of Taking This Course
- ✅ Comprehensive CRO training with actionable insights.
- ✅ Proven methods for improving conversion rates and ROI.
- ✅ Practical, step-by-step guidance for data collection, analysis, and execution.
- ✅ Access to exclusive tools, templates, and frameworks.
- ✅ Expert-led lessons backed by real-world case studies.
Additional Bonuses
- Conversion Optimizerโs Workbook: Your step-by-step guide to applying course concepts.
- Customizable CRO Templates: Tools to streamline your optimization process.
- Exclusive Resources: Access checklists, frameworks, and advanced analysis tools.
- Private Community Access: Collaborate with other CRO professionals and learners.
Final Thoughts
The “Conversion Machine” by Giles Thomas is your roadmap to mastering Conversion Rate Optimization. Whether you’re a business owner, marketer, or CRO enthusiast, this course equips you with the tools, strategies, and insights to transform your website into a conversion powerhouse. Don’t just optimizeโrevolutionize your approach to driving revenue and achieving business growth.