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Giles Thomas โ€“ Conversion Machine

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Giles Thomas โ€“ Conversion Machine

Giles Thomas โ€“ Conversion Machine

Original price was: $999.00.Current price is: $60.00.


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Giles Thomas โ€“ Conversion Machine

Learn a Proven Process to Increase Your Conversion Rate & Grow Your Business

Professional Online Training Course in Conversion Rate Optimization

Master the art of Conversion Rate Optimization (CRO) with Giles Thomasโ€™ comprehensive course, โ€œConversion Machineโ€. Learn how to analyze data, optimize your website, and test strategies that drive increased conversions, leads, and sales for your business.

Course Modules

Module 1: Profit Optimization

  • Lesson 1 โ€“ Conversions 101: Understand the fundamentals of CRO and debunk myths that lead to mistakes.
  • Lesson 2 โ€“ CRO Process: Learn a step-by-step proven process for optimizing conversions.
  • Lesson 3 โ€“ Terminology: Familiarize yourself with the key terms used in CRO studies and publications.
  • Lesson 4 โ€“ Customer Theory: Develop actionable customer theories using structured data collection.
  • Lesson 5 โ€“ Business Objectives: Set measurable objectives to track and improve your optimization efforts.
  • Lesson 6 โ€“ Google Analytics Setup & Audit: Ensure your analytics setup collects accurate, actionable data.

Module 2: Data Collection

  • Lesson 1 โ€“ Mouse Tracking: Gain insights into visitor behavior by analyzing mouse tracking data.
  • Lesson 2 โ€“ User Testing: Conduct live and automated user testing to identify usability issues.
  • Lesson 3 โ€“ Form Testing: Improve form completion rates by analyzing field-level data.
  • Lesson 4 โ€“ Live Chat: Extract valuable insights from live chat transcripts to address customer concerns.
  • Lesson 5 โ€“ Customer Surveys: Gather insights through surveys to refine your value proposition.
  • Lesson 6 โ€“ Customer Development Interviews: Conduct interviews to develop a deeper understanding of your audience.
  • Lesson 7 โ€“ Website & Exit Intent Polls: Identify reasons for high bounce rates and improve retention.
  • Lesson 8 โ€“ Welcome Emails: Learn what products resonate most with your audience through subscriber engagement.

Module 3: Data Analysis & Hypothesis

Master the techniques to analyze your collected data and turn insights into actionable hypotheses for testing and optimization.

  • Lesson 1 โ€“ Hypothesis Writing: Learn to write effective hypotheses for CRO tests.
  • Lesson 2 โ€“ Analyzing Mouse Tracking: Translate mouse tracking data into actionable design changes.
  • Lesson 3 โ€“ Customer Surveys: Use survey data to enhance value propositions and product positioning.
  • Lesson 4 โ€“ Website Poll Analysis: Identify visitor concerns and plug sales funnel leaks.
  • Lesson 5 โ€“ Usability Evaluations: Follow a 247-point checklist to ensure a seamless user experience.

Module 4: Execution

Learn how to implement website changes based on data-driven insights and optimize for user experience and conversions.

  • Lesson 1 โ€“ Copywriting: Craft persuasive copy aligned with customer needs.
  • Lesson 2 โ€“ Wireframing: Use efficient tools to create and iterate on design mockups.
  • Lesson 3 โ€“ Persuasive Design: Apply psychological principles to improve conversions.
  • Lesson 4 โ€“ Development Best Practices: Ensure optimal page speed, SEO, and accessibility compliance.

Module 5: Testing

  • Lesson 1 โ€“ Testing Types: Explore A/B testing, multivariate testing, and other methodologies.
  • Lesson 2 โ€“ Rules of Testing: Avoid common mistakes and achieve statistical significance.
  • Lesson 3 โ€“ Iterating Customer Theories: Refine strategies based on testing insights.

Benefits of Taking This Course

  • ✅ Comprehensive CRO training with actionable insights.
  • ✅ Proven methods for improving conversion rates and ROI.
  • ✅ Practical, step-by-step guidance for data collection, analysis, and execution.
  • ✅ Access to exclusive tools, templates, and frameworks.
  • ✅ Expert-led lessons backed by real-world case studies.

Additional Bonuses

  • Conversion Optimizerโ€™s Workbook: Your step-by-step guide to applying course concepts.
  • Customizable CRO Templates: Tools to streamline your optimization process.
  • Exclusive Resources: Access checklists, frameworks, and advanced analysis tools.
  • Private Community Access: Collaborate with other CRO professionals and learners.

Final Thoughts

The “Conversion Machine” by Giles Thomas is your roadmap to mastering Conversion Rate Optimization. Whether you’re a business owner, marketer, or CRO enthusiast, this course equips you with the tools, strategies, and insights to transform your website into a conversion powerhouse. Don’t just optimizeโ€”revolutionize your approach to driving revenue and achieving business growth.

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