Launch a Perfect Video Ad the Harmon Brothers Way

Course Overview

In this expert workshop, you’ll learn ad-saving, launch-ready, and never-give-up-again
testing strategies from the marketing masters at Harmon Brothers Ad Agency.
You’ll not only uncover their proven pre-launch process for achieving ad perfection but also gain access to:

• Advanced strategies to cut down on filming time.
• The fine art of audience sequencing for maximum impact.
• How to splinter a single ad into hyper-successful retargeting campaigns.
• A streamlined process to produce high-quality, tested ad creative.

By the end of this program, you’ll have the tools to create ads that can be reused across email campaigns,
landing pages, product descriptions, and sales funnels. The Harmon Brothers have dominated
the creative ad industry with:

• Over 1.4 billion views on their viral video ads.
• More than $400 million in attributed sales.
• A unique testing process that ensures ad success, not just development.

Get ready to rise above the noise and dominate the ad space with proven techniques!

What You’ll Learn

• ✅ A proven step-by-step process for testing video ad creative effectively.
• ✅ The secret to splintering ads to turn ONE perfect ad into multiple versions,
  all speaking to the right audience at the right time.

Course Outline

Optimizing Your Video

• Introduction: Get started with the fundamentals of video optimization.
• Why and What to Test: Learn what elements of your ad matter most.
• Testing Your Hook (Intro): Create engaging openings that captivate viewers.
• Testing Your Edit: Fine-tune video edits for optimal audience engagement.
• Testing Your Thumbnail: Design thumbnails that attract clicks.
• Testing Your Headline (Title): Craft irresistible video titles.

Put Your Video Ad in Place

• Activities 1-3: Creating and testing your video intro.
• Activities 4-5: Developing ad variants for different audiences.
• Activities 6-7: Testing thumbnails to identify the best visuals.
• Activities 8-9: Crafting and testing winning headlines.

Optimizing Your Retargeting Campaign

• Creating Retargeting Ads: Design ads that bring back unconverted prospects.
• Static Image Ads vs. Video Ads: Know when to use each format for retargeting.

Put Your Retargeting Campaign into Practice

• Activity 1: Creating high-impact remarketing videos.
• Activity 2: Building targeted audiences for maximum ROI.
• Activity 3: Launching and optimizing your retargeting campaign.

About the Instructors: Benton Crane & Daniel Harmon

Benton Crane (CEO) and Daniel Harmon (CCO) lead Harmon Brothers,
the Provo, Utah-based ad agency behind the most viral video ads in history. Since 2013,
Harmon Brothers has driven over 1 billion views and over $350 million in sales
with groundbreaking ad strategies. Known for their innovative campaigns, Benton and Daniel share
the exact processes that made their agency one of the most sought-after names in the advertising world.

✨ Why This Workshop Stands Out

Unlike other advertising courses, this workshop delivers a real-world process for creating,
testing, and optimizing video ads that convert. Harmon Brothers’ strategies are not theoretical; they’ve
been tested and refined through millions of views and dollars in sales.

By following their step-by-step system, you’ll learn how to save time, lower ad costs, and maximize
audience impact. Whether you’re a small business owner or an experienced marketer, these techniques
will give you a competitive edge.

Take Your Video Ads to the Next Level

Join the Launch a Perfect Video Ad workshop and learn how to create engaging, tested,
and optimized ads that outperform the competition. With actionable strategies, expert insights, and
proven processes, this course is your pathway to creating ads that drive results.