Harmon Brothers – The Launch Course

Ready for your ad campaigns to take off? Learn the strategy to take your ads further, faster. The Launch Course by Harmon Brothers is your ultimate guide to creating, testing, and launching highly successful ad campaigns. With actionable strategies, proven techniques, and expert guidance, this course is designed to transform the way you approach online advertising.

Creating Your Ad Is Just the Beginning

In this course, you’ll learn how to launch your ads effectively for maximum impact:

• Test Your Creative: Find the most effective elements of your ads to ensure maximum engagement.
• Optimize Ad Spend: Use your budget wisely to improve ad performance consistently.
• Set Up Properly: Configure your ad account to leverage Facebook’s algorithms for better results.
• Create High-Converting Landing Pages: Learn to design pages that turn traffic into customers.
• Adopt a Funnel Mentality: Achieve greater reach, ROAS, and ROI with structured campaigns.

What Makes This Course Unique?

The Power of Strategy

Harmon Brothers brings their expertise from managing tens of millions in ad spend annually. This course condenses their experience into actionable steps, making it easier for you to replicate their success.

Real-World Examples

Learn from the campaigns behind famous brands like Squatty Potty, Purple Mattress, and Chatbooks. See how strategic testing and data-driven decisions lead to measurable results.

Proven Testing Methods

Discover how to A/B test thumbnails, headlines, and more to drive better engagement. Learn from real-life examples, such as increasing click-through rates by over 400% with simple optimizations.

What You Get with The Launch Course

• Over 15 hours of guided instruction from Daniel Harmon & Team HB.
• 10 editable workbooks packed with exercises to help you implement what you learn.
• Private Facebook group access for feedback and support.
• Lifetime access to recordings and future updates.
• Templates, checklists, and wireframes to make implementation seamless.

Key Modules in The Launch Course

Module 1: The Customer Sales Journey

Gain a comprehensive understanding of the ad and web funnel framework to plan successful campaigns.

Module 2: Researching & Defining Your Customer Avatar

Learn how to identify your target audience and craft messages that resonate with them.

Module 3: Creating Your Landing Page

Design landing pages that convert leads into customers using Harmon Brothers’ wireframe techniques.

Module 4: Upsells, Checkouts & Thank You Pages

Maximize order value and enhance the customer experience through well-optimized post-purchase strategies.

Module 5: The Role and Power of Email

Build a strong email strategy to support your campaigns, including templates for effective communication.

Module 6: Setting Up Facebook & Analytics

Configure your ad accounts and analytics tools to track performance accurately and ensure success.

Module 7: Testing & Optimization

Master pre-launch testing processes to identify winning combinations of intros, audiences, and visuals.

Module 8: Remarketing

Learn to create remarketing campaigns that address customer concerns and drive conversions.

Module 9: Setting Up Your Facebook Campaign

Create effective campaigns with custom audiences, precise targeting, and performance tracking.

Module 10: Hitting “Publish”

Finalize your campaigns with thorough reviews and use data-driven insights for continuous improvement.

Why Choose The Launch Course?

If you’re ready to transform your ad campaigns with strategies that are proven to work, The Launch Course by Harmon Brothers is your ultimate solution. From beginner to expert, this course offers the tools, templates, and techniques to achieve advertising success. Enroll today and start your journey towards better ROAS, ROI, and revenue.