🚀 Isabelle & Scott – Mastering Go-to-Market

Build Your Unstoppable Go-to-Market Machine & Crush the Competition 💥

Launching a new product or entering a fresh market? Without a rock-solid go-to-market (GTM) machine, you risk wasted budgets, confused teams, and missed opportunities. In Mastering Go-to-Market, industry veterans Isabelle & Scott guide you through an 8-week, live-virtual program that ensures you:

• 🎯 Pinpoint and prioritize the highest-potential markets for your offering
• 👤 Define your Ideal Customer Profile (ICP) to laser-focus your messaging
• 📇 Build targeted account & prospect lists that streamline outreach
• 📈 Craft a unified marketing & sales plan to acquire and retain customers

🔍 Why a Go-to-Market Strategy Matters

Even the most innovative products fail when they’re launched without a clear GTM roadmap. By investing time in strategy before execution, you avoid:

• 🚧 Rushing into tactics without understanding the full market landscape
• 🛠️ Assuming “if we build it, they’ll come”—and then watching crickets
• 💸 Pouring resources into misaligned channels and ineffective campaigns
• 🔄 Whipsawing your team with constant strategy changes and confusion

📆 Program Structure: 8 Weeks to GTM Mastery

Over eight consecutive weeks, you’ll attend live, interactive sessions and receive 17 comprehensive worksheets and templates. Here’s what you’ll conquer, week by week:

1. Week 1: Market Prioritization & Segmentation
   • Use data-driven scoring to rank your top 3-5 markets by opportunity and fit.
   • Map competitive intensity vs. customer demand to choose your battlefield.
   • Worksheet: Market Opportunity Matrix for rapid decision-making.
2. Week 2: Ideal Customer Profile (ICP) Deep Dive
   • Develop detailed buyer personas—pain points, decision triggers, and purchase criteria.
   • Interview real prospects to validate assumptions and refine messaging.
   • Template: ICP Persona Canvas to align marketing and sales teams.
3. Week 3: Target Account & Prospect List Building
   • Build a prioritized account list using firmographic and technographic filters.
   • Leverage LinkedIn Sales Navigator and ZoomInfo for high-intent prospect data.
   • Template: Prospect Outreach Tracker for multi-channel campaigns.
4. Week 4: Value Proposition & Messaging Framework
   • Craft a compelling value proposition that resonates with each persona.
   • Develop message pillars—core themes for emails, ads, and sales scripts.
   • Worksheet: Messaging Matrix to ensure consistency across channels.
5. Week 5: Marketing Plan & Channel Selection
   • Select high-ROI channels: digital ads, content marketing, events, and partnerships.
   • Allocate budget and set KPIs for awareness, demand-gen, and lead-nurturing.
   • Template: GTM Budget & KPI Dashboard for real-time performance tracking.
6. Week 6: Sales Strategy & Process Design
   • Define your sales stages, qualification criteria, and key activities.
   • Build prospecting sequences—email cadences, call scripts, and social touches.
   • Worksheet: Sales Playbook Outline for seamless team onboarding.
7. Week 7: Launch Execution & Enablement
   • Run a mock launch to test messaging, offers, and lead workflows.
   • Train sales and support teams with battle-tested launch decks and objection-handling scripts.
   • Template: Launch Readiness Checklist to ensure no detail is missed.
8. Week 8: Measurement, Optimization & Scaling
   • Set up dashboards for pipeline velocity, conversion rates, and revenue attribution.
   • Apply A/B testing frameworks to improve campaign and sales performance.
   • Worksheet: Quarterly GTM Optimization Plan to drive continuous growth.

🎓 Who Should Enroll?

• 📈 Founders and entrepreneurs launching their first product or channel
• 💼 Marketing leaders seeking a repeatable GTM playbook for new initiatives
• 🤝 Sales leaders aiming to align with marketing and shorten sales cycles
• 🚀 Growth teams ready to outpace competitors with a data-driven GTM machine

💡 Why This Program Works

• ✅ Action-Oriented: Every session delivers templates and tools to implement immediately.
• ✅ Expert Coaches: Learn from Isabelle & Scott’s decades of GTM success across industries.
• ✅ Collaborative Community: Private group for peer feedback, accountability, and best-practice sharing.
• ✅ One-on-One Support: Dedicated office hours to align your strategy to unique business needs.

🎯 Ready to Build Your Go-to-Market Machine?

Stop guessing and start launching with confidence. Enroll in Mastering Go-to-Market today to secure your spot in this transformative 8-week program. Walk away with a complete, battle-tested GTM blueprint that drives rapid customer acquisition, propels revenue growth, and positions you as a market leader.

👉 Join Now & Master Your Go-to-Market Strategy! 👈