Jereshia Hawk – Market Like a CEO
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Jereshia Hawk – Market Like a CEO
Master High-Ticket Messaging, Command Authority, and Scale Your Influence Like a True Industry Leader.
👑 It’s Time to Evolve Beyond the Hustle. Here’s What You Get.
You’ve built a successful service-based business, but now you’ve hit a new kind of ceiling. The very expertise that got you here now feels like a bottleneck. To reach the next level, you must transition from being the expert who does the work to the CEO who leads the conversation. This program is your blueprint for that critical evolution.
MODULE 1: The New Rules for Visibility, Authority & Remaining In Demand
In this foundational module, learn how to show up with power and intention, without selling yourself out or sacrificing your privacy. You’ll explore what’s really holding you back from being seen by your ideal, high-caliber clients, how to skillfully balance authenticity with professional boundaries, and how to strategically decide what parts of your identity to magnify to build unshakable authority.
Key Lessons include:
- Overview of the Program: Your Roadmap to CEO-Level Marketing
- The Visibility Block: Why You’re Holding Back in Your Messaging and How to Break Through
- Where’s the Line Between Being Authentic and Feeling Overexposed Online?
- Decision Check-In: Curate Your Visibility—What Aspects of Your Identity Will You Magnify?
MODULE 2: The Foundation of High-Ticket Messaging
Discover why messaging matters more as your price point increases and enters the premium category. This module is dedicated to the most important shift a high-ticket service provider can make. You’ll learn how to shift from selling what you do (your deliverables) to powerfully messaging who your buyer becomes through working with you (their transformation).
Key Lessons include:
- Why Vague Messaging Kills High-Ticket Sales
- The High-Ticket, High-Touch Messaging Shift: It’s Not About What You Do, It’s About Who They Become
- Decision Check-In: Are You Ready to Stop Selling the Offer and Start Speaking to the Buyer’s Identity?
MODULE 3: The Psychology of High-Ticket Buyers
Step inside the mind of your premium client. Here you will understand how their decision-making process fundamentally shifts when there’s a comma in the price tag. This isn’t a transactional purchase; it’s an investment in a new identity. You’ll learn how to align your content and marketing with your client’s identity shifts to attract buyers who are ready, willing, and eager to invest at a premium level.
Key Lessons include:
- The Psychology of High-Ticket Buyers: How Decision-Making Changes at Higher Price Points
- The Three Levels of Buyer Identity Shifts: Messaging That Matches Their Readiness for Transformation
- Choosing the Right Premium Lead Generation Strategy for Your Business Model
- Decision Check-In: What Stage of Buyer Identity Are You Currently Speaking To Most?
MODULE 4: The Messaging Mindset Shift
Your message cannot be static because your business isn’t. Learn why staying relevant and resonant with your ideal audience requires conscious evolution. In this module, you’ll unpack where you’ve personally and professionally outgrown your message and learn how to re-engage your audience with renewed energy and relevance, without having to burn it all down and start over.
Key Lessons include:
- The Dangerous Myth of ‘Set It & Forget It’ Messaging for Personal Brands
- The Truth About Evolving Your Message (And Why It Can’t Be Static)
- Decision Check-In: What Parts of Your Messaging Have You Become Too Out of Touch With?
MODULE 5: Lead Your Messaging Like a CEO
This is where you make the ultimate shift. Step into your role as the visionary leader of your messaging, not just the hands-on creator. You’ll receive the systems and tools to map buyer patterns, effectively delegate content creation without diluting your powerful voice, and finally systematize your thought leadership so you can scale your impact.
Key Lessons & Tools include:
- Know Your Buyer Like a CEO [Client Snapshot Template Included]
- Create Content Like a CEO [Custom GPT Prompt Included]
- What It Really Means To Market Like a CEO [A Comprehensive Checklist]
🧠 Accessible Learning That Meets You Where You Are
There is no fluff. There is no filler. This program delivers just the strategic tools, powerful templates, and essential support you need to refine your messaging like a CEO and feel like one while you do it. Every single asset is meticulously designed to remove friction from your process, spark deep clarity in your thinking, and help you move faster and more decisively with less second-guessing.
🚀 What’s Included in Your Enrollment:
- 18 In-Depth Video modules with playback speed control and full transcripts.
- Private podcast feed so you can listen and learn on the go, during your commute, or at the gym.
- Client Snapshot Template to decode how your best-fit, high-ticket buyers think and make decisions.
- Custom ChatGPT Prompt to turn real buyer insights into resonant content topics and hooks that convert.
- Messaging Rhythms Checklist to keep your message powerfully aligned, consistently relevant, and potent.
🌟 The CEO Transformation: What’s In It For You?
This program is designed to facilitate a profound shift in how you operate within your business. You will move from the overwhelmed expert trapped in the day-to-day content grind to the visionary CEO who directs a sophisticated, scalable marketing engine. The outcome is more than just better messaging; it’s more time, more impact, and the ability to attract premium clients who energize, not drain you. It’s the freedom to focus on your true zone of genius while your brand’s authority grows systematically.
Mastering your message at the CEO level is the key to building a legacy brand that transcends your personal time and effort. It’s about crafting a core philosophy and a body of work that attracts opportunities, partnerships, and clients long-term. This program provides the strategic framework to build that enduring thought leadership, ensuring your brand’s relevance and authority for years to come, not just for the next launch cycle.
The ultimate form of leverage for any high-level service provider is a marketing system that operates without their constant, hands-on involvement. By learning to systematize your thought leadership and delegate content creation effectively, you create that leverage. This frees up your most valuable resource—your time—to focus on delivering world-class results for your clients, innovating new offers, and steering the strategic vision of your company.
When your messaging speaks directly to a buyer’s desired identity shift, price becomes secondary to transformation. The principles in this course are specifically designed to attract a higher caliber of client: one who is decisive, resourceful, and deeply committed to the outcome. These are the clients who respect your expertise, honor your boundaries, and become powerful case studies that fuel future growth.
This course is as much an investment in your personal evolution as it is in your business. To lead a 7-figure or 8-figure brand, the leader must evolve. You must learn to think, communicate, and operate at a higher level of abstraction and strategy. “Market Like a CEO” is a catalyst for that essential up-leveling, providing the mental models and tactical tools to grow into the leader your business needs you to be.
This is your official invitation to step out of the role of the overworked technician and fully embody the visionary CEO. It’s time to build a marketing ecosystem that reflects the true value of your work, attracts your dream clients with ease, and provides you with the leverage to scale your impact without scaling your stress. The next level of your business requires a new level of leadership—it’s time to start marketing like you own the place.
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