🎓 Jessica Hawks – Digital Creatives Academy

The **Digital Creatives Academy (DCA)** is the ultimate resource for aspiring and current entrepreneurs who want to break free from their 9-5 jobs and build a successful business with actionable and practical steps. The concise, results-driven training in DCA ensures that you start seeing progress quickly—whether you have a busy schedule or limited experience. DCA has helped countless business owners reach success not by luck, but because the strategies inside this program work.

📦 What’s Included?

DCA eliminates the fluff and focuses on what will actually get you results. With concise and actionable content, you can expect progress in a matter of weeks, even days, regardless of your prior experience. This isn’t about luck—it’s about education that gets results.

📚 MODULE 1: SKILLSET, NICHE & BUSINESS POSITIONING

By the end of this module, you will know exactly what services to offer to your ideal clients, how to determine the industry you want to work with, and how to position your business to attract high-level, high-paying clients. No more wondering, “What would clients hire me for if I have no experience?”

What we cover:

• How to assess your skillset and choose services based on things you are naturally good at and passionate about.
• How to conduct market research to understand your potential clients’ business needs.
• How to choose a profitable niche that you also enjoy working in.

📚 MODULE 2: BUSINESS FOUNDATIONS

By the end of this module, you will find that the logistical side of running a business will feel much easier and simplified.

What we cover:

• How to ensure your business is legally covered.
• How to manage your business finances efficiently.
• How to price your services, create service packages, and scale your business income.

📚 MODULE 3: BRAND IDENTITY & SOCIALS SETUP

By the end of this module, you will know how to create a standout, cohesive branding strategy and optimize your social media and website to attract clients who are eager to work with you.

What we cover:

• How to DIY your unique business brand identity.
• How to set up and optimize your business Instagram profile.
• How to optimize and set up your business website.

Includes bonus walkthroughs and guest expert training on the importance of branding and how to offer branding services to clients.

📚 MODULE 4: CREATING CONVERTING CONTENT

By the end of this module, you will understand exactly how to generate client inquiries purely from your content using the proven DCA frameworks. No more wondering, “What would I even post about?”

What we cover:

• The foundations of content creation and why it’s essential.
• What type of content you should be posting on your business Instagram feed.
• How to create content pillars that speak to your audience.
• How to write converting captions using the DCA framework.
• What type of content to post on your business Instagram stories.
• How to plan out your monthly content (with an exclusive DCA Notion template).
• Effective hashtag strategy for growth.

📚 MODULE 5: SALES STRATEGY & FINDING CLIENTS

By the end of this module, you will understand the exact strategy to have clients reach out to you in a natural way, without feeling “salesy.”

What we cover:

• The different methods for finding potential clients.
• How to differentiate between booking clients through your content vs. through personal connections.
• How to develop a strategic engagement plan with potential clients.
• How to stand out and engage with clients effectively.

📚 MODULE 6: BOOKING & ONBOARDING CLIENTS

By the end of this module, you will know how to confidently conduct sales calls with potential clients and understand the A-Z process of onboarding new clients while offering an unforgettable experience.

What we cover:

• How to effectively conduct sales calls and handle objections (includes script + examples).
• How to onboard new clients smoothly and efficiently.
• What it looks like to work with clients on a day-to-day basis.
• Guest expert training on creating an exceptional client experience.

Includes a Notion template for managing client workload!

🎁 BONUS!

Gain exclusive bonus training from Jessica and expert guest speakers on topics like Showit, Canva, time management, branding, and client experience to make your business even more successful.

Plus, access to our supportive Facebook group where you can network, get feedback from fellow students, and have Jessica cheering you on every step of the way!