Jessie White – Become a Coach
Your Blueprint for a Profitable Coaching Business

Learn how to launch, grow, and scale a successful coaching business. This program provides a complete, step-by-step system for defining your offer, finding your ideal client, mastering sales, and building a sustainable income.

Here’s What You Get: The Become a Coach Program

  • 16 Packed Lessons: That walk you through everything from crafting your offer, to finding your ideal client, and growing your network.
  • The Fillable Become a Coach Workbook: To keep everything in chronological order and help keep you organized, making implementation simple and straightforward.
  • Action Items: To get you closer to your goals in the most efficient way possible. No more looking back and wishing you had started sooner.
  • Templates and Scripts: That help fill in the gaps in the onboarding, offboarding, email sequence, funnel lessons, and more.
  • The Private Become a Coach Community: Hosted on Kajabi. This elite feature of the program allows you to ask/answer questions, get/give feedback, and encourage each other!

Lessons 1-4: Building Your Coaching Foundation

To kick off the program, the first few lessons cover your individual strengths as a coach, your potential **ideal client**, your brand new offer, how to set up your business, and we decide which online platforms you’ll be utilizing and growing your audience on. This is all about building a solid, strategic foundation for your coaching business.

  • Lesson 1 – Your Niche
  • Lesson 2 – Offer Definition
  • Lesson 3 – Behind the Business
  • Lesson 4 – Tech & Tools

Lessons 5-8: Building Confidence and Social Proof

Working with **beta clients** can make or break a coaching business, so I want to make sure that you work with beta clients in the most efficient and beneficial way so that you can start offering your offer confidently and with social proof. We then start to build up your website with your ideal client’s copywriting. You will also learn **coaching best practices** and how your mindset is a huge influence when setting your pricing.

  • Lesson 5 – Coaching Best Practices
  • Lesson 6 – Beta Clients
  • Lesson 7 – Sales Page
  • Lesson 8 – Mindset & Pricing

Lessons 9-12: Mastering Sales and Audience Growth

In lesson 9 you will conquer **sales calls** and do the mindset work necessary to look forward to each and every call! In lesson 12 I go in-depth on how to build an audience FULL of your ideal client. These lessons are ALL about getting your name in front of the right people so that it’s a no-brainer YES to your program! We want to get in front of as many people as we can in a sustainable and efficient way!

  • Lesson 9 – Sales Calls
  • Lesson 10 – Client On/offboarding
  • Lesson 11 – Building Your Network
  • Lesson 12 – Building Your Audience

Lessons 13-16: Automated Launch and Funnels

As a result of these lessons, you can expect an energized and fruitful launch with the knowledge of how to run a successful webinar, the common mistakes made, and realistic expectations. I also supply my coaches with a **webinar template** that they will use to prepare their training! This webinar is a tool that you can use in collaborations as well as turn it on autopilot to generate leads and sales.

  • Lesson 13 – Lead Magnet
  • Lesson 14 – LM Funnel
  • Lesson 15 – Webinar
  • Lesson 16 – W Funnel

Life After You Take It: The Outcome

  • You are 100% confident in your offer: And the transformation that you can get for your ideal clients.
  • You’re looking forward to scaling: And helping even more clients… no self-sabotage here!
  • No more crippling doubts and lies: You are aware of your tendencies and are equipped to combat imposter syndrome.
  • You are excited about referral partners, collaborations, and telling people about your service.
  • Continuing to grow your coaching business feels very REAL and ATTAINABLE: You know exactly what you need to do to get there!

Your mindset is transformed from “selling is gross” to “selling is simply providing an opportunity for people to invest in themselves.”

Course Highlights: Why Become a Coach is a Game-Changer

The “Become a Coach” program is a game-changer because it provides a complete, A-to-Z system for building a profitable coaching business. The program’s core highlight is its blend of mindset work, strategic business planning, and tactical implementation. It’s not just a theoretical course; it’s a practical blueprint for defining your offer, finding your ideal client, and mastering sales with confidence. The inclusion of the fillable workbook, templates, and a private community ensures you have all the resources and support needed to turn your expertise into a sustainable and rewarding business.

Benefits for Students: A Path to Confident, Consistent Income

Enrolling in this program offers a direct path to confident, consistent income and a scalable business. You will gain a deep understanding of your unique strengths as a coach, the skills to attract and onboard your ideal clients, and the mindset to confidently price your services. The program’s focus on building a network and audience of your ideal clients ensures a predictable lead flow, and the done-for-you templates for funnels and webinars save you from guesswork and costly mistakes. This is your opportunity to stop the self-sabotage and start building a business that provides both financial security and freedom.

What’s In It for You? The Shortcut to Coaching Success

This program is your ultimate shortcut to **coaching success**. Instead of spending years trying to figure out the business side of coaching, you get a clear, step-by-step system from the start. You’ll learn the secrets to running a successful webinar, building an automated lead magnet funnel, and the mindset work necessary to conquer sales calls. This is about building a business that is not limited by your time or your effort but is built on a foundation of proven, repeatable systems for growth and profitability.

Who Should Enroll? The Aspiring or Existing Coach

The Become a Coach program is the perfect fit for a wide range of ambitious professionals. This includes aspiring coaches who are new to the industry, experienced coaches who are struggling to scale, and anyone who wants to learn how to monetize their expertise. If you are tired of a low-margin business model, feel overwhelmed by the process of sales, or simply want to learn a predictable, repeatable system for success, this program provides the clear, actionable blueprint you need to succeed. It’s for anyone who is ready to take a professional and strategic approach to their coaching career.

Course Outcome: A Scalable, Profitable Coaching Business

The ultimate outcome of the Become a Coach program is a scalable, profitable coaching business. You will leave with a clear offer, a growing audience of ideal clients, and a deep understanding of sales and marketing funnels. The program’s focus on mindset and a supportive community ensures you have the tools and mentorship needed to scale your business to new heights. You’ll feel 100% confident in your offer and the transformation you can deliver, making your coaching business feel very REAL and ATTAINABLE.

The Secret to Overcoming Imposter Syndrome

One of the biggest challenges for new coaches is overcoming imposter syndrome. This program addresses that head-on with its focus on mindset and building confidence. By working with beta clients and getting real social proof, you’ll build the confidence to offer your services at a premium price. The program teaches you how to be aware of your tendencies and provides the tools to combat self-sabotage, ensuring you’re ready to scale and help even more clients without crippling doubts.

From “Selling is Gross” to “Selling is an Opportunity”

Many coaches struggle with the idea of selling, but this program transforms that mindset. You’ll learn to see sales not as a gross, pushy tactic but as a noble act of providing an opportunity for people to invest in themselves and their future. This is a game-changing mindset shift that will help you conquer sales calls and build a business that feels good to run. You’ll learn to look forward to each and every call, knowing that you are providing a valuable service that can change people’s lives.

The Power of an Automated Funnel

The program provides a clear blueprint for building an automated funnel that generates leads and sales on autopilot. The lessons on lead magnets, webinars, and funnels give you the tools to create a self-sustaining system that works for you 24/7. This is the key to escaping the time-for-money trap and building a business that provides both financial security and freedom, allowing you to focus on serving your clients and making a bigger impact in the world.

The Power of a Supportive Community

Building a business is hard, but the private community on Kajabi provides a powerful antidote to the isolation of entrepreneurship. You’ll be part of a network of like-minded individuals who are all on the same mission. This community is a priceless resource for mentorship, collaboration, and accountability, ensuring you stay motivated and on track to achieve your goals. It’s a key ingredient for sustained success and growth, providing you with a network of professionals who understand your journey.

The Power of a Proven System for Growth

The “Become a Coach” program is not a collection of random tips; it is a proven system for growth. The modules are designed to build on each other, from defining your niche to building your audience and running a successful launch. This structured approach eliminates the guesswork and provides a powerful framework for building a business that is both predictable and profitable. The action items in each lesson ensure you are not just learning passively but are actively implementing a system that will lead to real, tangible results.