Jon Loomer – Custom Event Mastery

Master Custom Events to Supercharge Your Digital Marketing and Analytics

Jon Loomer’s Custom Event Mastery course is designed to teach marketers how to harness the power of custom events for advanced tracking, reporting, and optimization in digital campaigns. Whether you are using Google Tag Manager or Facebook Pixel, this course will provide you with the skills needed to set up and manage custom events effectively. By learning how to track user interactions like clicks, time on page, and engagement, you’ll be able to optimize your marketing efforts and gain deeper insights into your audience’s behavior.

What You Get in Custom Event Mastery

• Learn the basics of custom events and why they are crucial for digital marketing success.
• Step-by-step guidance on setting up Google Tag Manager (GTM) and integrating it with your website.
• Learn how to create, test, and implement custom events for better audience tracking.
• Master tracking key user interactions such as clicks, video engagements, scroll depth, and more.
• Discover how to leverage these custom events for advanced reporting, optimization, and audience targeting.

Learn the Basics of Custom Events

• What Custom Events Are and Why They Matter: Understand the importance of tracking user actions to drive better marketing results.
• Setting Up Google Tag Manager: Learn how to use GTM to manage all your custom events in one place.
• Setting Up the Base Pixel with GTM: Integrate Facebook Pixel with GTM to capture essential user behavior data.
• Questions to Ask Yourself About Events to Create: Discover which events are most valuable for your business and how to plan them.
• Add Variables: Enhance your event setup by adding dynamic variables to capture a more accurate picture of your users.
• The Basic Elements of Custom Events and GTM: Learn the essential components for creating and tracking custom events using GTM.
• Test Your Events: Get hands-on experience by testing your custom events to ensure they’re firing correctly.

Learn Exactly How to Create Custom Events

• Internal Link Click Event: Track clicks on internal links to understand how users interact with your site.
• External Link Click Event: Capture clicks on external links to measure outbound traffic.
• Time on Page Event (Simple and Complex): Track how long users stay on your page to identify engaged visitors.
• Scroll Depth Event (Simple and Complex): Learn how far users scroll down your page to gauge content engagement.
• Referral Event: Track which referral sources bring the most valuable traffic to your site.
• Embedded YouTube Video Engagement Event: Monitor how users engage with videos on your site to improve content strategy.
• Combination Event: Learn to create multi-condition events for more complex tracking needs.
• Other Events to Consider: Explore additional custom events that could provide useful insights for your marketing.
• Parameters and Custom Conversions: Learn how to set up parameters to filter event data and create custom conversions for reporting.

How to Leverage These Powerful Events

• Custom Events and Reporting: Use custom events to enhance your reporting capabilities and gain actionable insights.
• Custom Metrics Using Custom Events: Learn how to create custom metrics that align with your business goals.
• Custom Events and Optimization: Optimize your campaigns based on the data collected through custom events to increase ROI.
• Custom Events and Targeting: Leverage custom events to target specific audience segments more effectively for better conversion rates.

⚡ Actionable Takeaways for Your Niche Site

Once you complete this course, you’ll have a fully implemented system for tracking key user interactions on your site using custom events. You’ll be able to gather in-depth data on user behavior, enabling you to make smarter decisions regarding your content and marketing strategies. By understanding how users interact with your site, you can create more personalized and targeted campaigns, ultimately increasing traffic and revenue.

Why This Course is Essential for Your Success

If you’re looking to take your website’s performance to the next level, understanding how to set up and leverage custom events is a must. Jon Loomer’s Custom Event Mastery course gives you the tools and knowledge you need to effectively track, report, and optimize your site’s traffic and conversions. Whether you are new to analytics or a seasoned professional, this course will help you harness the full power of custom events to drive business growth and maximize ROI.

Start Optimizing Your Site Today

Join the ranks of successful marketers who are mastering custom events to enhance their digital strategies. With Jon Loomer’s guidance, you’ll be equipped to track, analyze, and optimize your website’s performance like never before. Sign up today and start using custom events to make smarter, data-driven decisions that will lead to more conversions and higher revenue.