Jon Loomer – Facebook Ads and iOS 14

Adapt Your Facebook Advertising to iOS 14 Changes

With the release of iOS 14, Facebook advertising has undergone significant changes. The iOS 14 privacy prompt and the resulting data adjustments are reshaping how advertisers can target, optimize, and report on their campaigns. Jon Loomer’s Facebook Ads and iOS 14 course is designed to help advertisers understand and navigate these changes. This step-by-step video series provides actionable strategies for adapting to the new rules, ensuring your Facebook ad campaigns remain effective despite these challenges.

Training Overview

The iOS 14 update introduces a privacy prompt for all iOS apps, limiting the data shared with Facebook. These changes impact Facebook ads globally, affecting targeting, optimization, and reporting. Whether or not your audience uses iOS devices, these updates will influence your ad campaigns. This course delves deep into the implications of the iOS 14 update, helping you adjust your strategy for maximum impact.

Course Description

This comprehensive training series includes detailed video tutorials that guide you through the impact of iOS 14 on Facebook advertising. Jon Loomer explains the specifics of how the iOS 14 privacy changes will affect your campaigns, how to optimize them for success, and the steps you need to take to remain competitive. In this course, you will gain insights into:

• What the iOS 14 prompt is: Understanding how the new privacy prompt works and the data limitations it brings.
• The impact on targeting, optimization, and reporting: Learn how to adjust your strategies to stay effective with Facebook ads after iOS 14 changes.
• Your new 8 optimization events limitation: What the new limitation means for your ad campaigns and how to adapt.
• Aggregated Event Management: How to configure your ads for this new reporting framework.
• ⚙️ Value Optimization configuration: Learn how to optimize for conversion events, including product purchases and lead submissions.

Primary Training Takeaways

The iOS 14 Prompt

This module explains what the iOS 14 privacy prompt is, how it functions, and the direct impact it has on Facebook advertising data. Learn why Facebook’s ability to track and report user behavior has been limited, and how these changes affect advertisers worldwide. You’ll understand how the prompt works, and how Facebook is addressing it, so you can optimize your ad strategies effectively.

The Impact on Advertising

The iOS 14 update brings major changes to how Facebook ads are optimized, targeted, and reported. In this section, Jon Loomer explains how the privacy changes affect your campaigns and what steps you can take to ensure that your ads remain effective. You’ll learn about the reduced data visibility and its implications for measuring ad effectiveness.

What to Do Now

This module provides actionable steps for preparing your Facebook ad strategy in light of the iOS 14 changes. Jon Loomer walks you through the process of adapting your campaigns to these new restrictions, ensuring that you continue to see results. You’ll get expert advice on how to implement these changes with minimal disruption to your ad performance.

Steps to Adapt to iOS 14 Updates

Adapting to iOS 14 is crucial to maintaining your Facebook ad success. In this section, we cover the immediate actions you need to take to stay ahead of the curve. Learn how to update your Facebook Pixel, reconfigure your conversion events, and fine-tune your optimization strategies to accommodate the new limitations. With this knowledge, you’ll be able to navigate the changes confidently and continue to scale your ad campaigns effectively.

The iOS 14 changes present new challenges, but they also offer opportunities for savvy advertisers to optimize their campaigns in novel ways. With the right approach, you can still reach your target audience, drive conversions, and maximize your ad spend. Jon Loomer’s Facebook Ads and iOS 14 course provides you with the tools and strategies to make the necessary adjustments and stay ahead of the competition.

By the end of this course, you will have a clear understanding of how the iOS 14 updates affect Facebook ads and the specific steps you need to take to keep your campaigns running smoothly. Whether you’re a seasoned advertiser or just getting started, this course will help you make sense of the changes and maintain your advertising success.

The new iOS 14 updates have disrupted the advertising landscape, but with the right knowledge and adjustments, you can continue to drive meaningful results. This course will not only guide you through the changes but will also equip you with strategies to improve your Facebook advertising campaigns, even in a more challenging environment.

Get ready to adapt and thrive in the new world of Facebook advertising with Jon Loomer’s expert guidance. Sign up today and take the first step towards mastering Facebook ads in the age of iOS 14!