Jonathan Dane – Landing Page-CRO Mastery

Everything You Need to Know to Grow Conversion Rates Quickly and Effectively

Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves? Jonathan Dane’s “Landing Page-CRO Mastery” cuts through the noise and gives you straightforward strategies and tactics for boosting your conversion rates. With over 200 clients from various industries, Jonathan’s expertise helps you gain results in the shortest time possible. This course simplifies the essentials while challenging conventional approaches, so you can maximize your landing page’s performance.

Your Instructor

Jonathan Dane is a PPC expert and conversion rate optimization (CRO) specialist, who spends most of his time in the trenches. He is an international speaker and the founder of two highly successful agencies that generated over $5 million in annual revenue within less than two years. With experience from over 500 clients, including top-tier companies like Airbnb and Stanford, Jonathan simplifies the confusion surrounding CRO and provides actionable, bite-sized strategies that you can implement immediately.

Class Curriculum

The CRO Fundamentals

• What is Conversion Rate Optimization?
• What is a Landing Page?
• Home Pages Are Bad News
• Landing Page Examples + VIDEO (6:17)
• Landing Page Anatomy + VIDEO (4:31)
• The PPC Success Equation
• Traffic Types & Temperatures + VIDEO (3:23)
• The Bigger Picture

Better CRO Research

• Quantitative Research + VIDEO (1:38)
• ️ Qualitative Research + VIDEO (3:01)
• CRO Research Tools
• Google Analytics Treasures
• Hottest Heatmaps
• ️ Scrollmap Revelations
• Candid Camera Recordings
• Visitor/Customer Interviews
• ⏳ 5 Second Insights
• Sales Team FAQs
• Mirroring Goals + VIDEO (3:42)

Call To Actions (CTAs)

• What is a Call To Action?
• Two Most Important Worlds + VIDEO (1:11)
• ✍️ Same CTA – Different Words

Lead Generation Forms

• Above vs Below Fold
• The Elephant In The Room
• Hotter Calls vs Colder Forms + Tests + VIDEO (5:49)
• ⚖️ Compliance Psychology + VIDEO (3:04)
• The Breadcrumb Technique + VIDEO (3:27)

User Experience Steroids

• How Important Is Design?
• ️ Dribbble It
• The Secret CRO Ingredients – Fonts & Readability

Celestial Copywriting

• It’s All About “You”
• Always Strengthen The CTA
• ✍️ Headline Writing Formulas
• Multistep Form Headlines & CTA Wording
• Iconography & Power of 3
• 20+ Social Proof Examples & Importance

Visuals With Impact

• Hero Images/Shots

Tracking Towards Success

• Conversion & Goal Tracking
• Micro Conversion Tracking + VIDEO (2:14)
• Call Tracking
• UTM Tracking & Hidden Fields

A/B & Multivariate Testing

• What is A/B Testing?
• What is Multivariate Testing?
• Variation Volume & False Positives
• Things That Destroy Tests
• Redesigns vs Iterations
• Testing Prioritization

Scaling & Growth

• New Traffic Channels
• New Revenue Generating Offers

The Best Performing Tests

• The Breadcrumb Technique
• Traffic Quality
• Fake Test Offers
• CTA = Landing Page Sections
• Hyper Locality
• Intermittent Conversion Steps
• Working Backwards
• ⚖️ Sacrifice These Things
• Balancing Conversion Rates & Business Sense

See You On Slack!

Join the Landing Page-CRO Mastery program today and take your conversion rate optimization to the next level. With expert strategies, actionable tactics, and continuous support, you’ll see significant improvements in your landing page performance and overall conversion rates. Get started now and optimize your success!