Justin Blackman – Voice Guide Creator
Master Brand Voice and Copywriting

Learn how to create compelling brand voice guides for any client or industry. This program provides a complete system, from defining a unique voice to packaging and selling it as a high-value service.

What’s Included: The Voice Guide Creator Program

The **Voice Guide Creator** program is a comprehensive training designed to help you master the art of defining and documenting a client’s brand voice. This is a high-value skill that can set you apart as a copywriter or brand strategist. The program provides everything you need to create compelling **brand voice guides** and sell them as a lucrative service.

  • Over 5 hours of video training: Get in-depth lessons that are easy to follow. Downloads and captions of every video are included for flexible learning.
  • 300+ ways to describe your client’s voice: Learn how to zero in on the only ones you need to create a unique and memorable brand voice.
  • Essential questions to ask: To get better feedback (both before the project starts and during the edit phase), ensuring you and your client are always on the same page.
  • A sample Codex Persona voice guide: A proven template that works with any brand or industry, giving you a powerful starting point.
  • Rubrics you can use to evaluate any type of copy: A clear, objective way to measure the effectiveness of your writing and ensure consistency.
  • The Voice Toolkit: This is all the software we use to make sure you’re nailing voice every time, giving you a competitive advantage.
  • Sample proposals and conversations: To package and sell the Codex as a service, helping you close high-ticket clients.
  • Brand Voice Builder: So you can create a unique brand voice from scratch—a highly desirable and profitable skill!

… Plus tips on new **brand voice services** you can offer to your clients to expand your revenue streams.

Special Bonus: Write Like Anyone

Your enrollment in **Voice Guide Creator** now includes **Write Like Anyone**. This is a deep dive into mirroring any client’s writing style and helping them find their own voice. You’ll also get monthly office hours for additional support, ensuring you master this invaluable skill.

In These Lessons You’ll Master:

  • The 3 Elements of Voice: And how, like a DJ, adjusting the levels produces a completely different sound.
  • 9 Voice Types: With video examples of each in action to help you quickly identify and replicate different tones.
  • Your clients’ “Kernel Content”: This critical element of their body of work is almost always overlooked—I’ll show you what it is and how to find it.
  • The one book all journalists use: And how it shapes voice and helps you write with clarity and precision.
  • 6 key sections of The Codex Persona: And how to develop them to create a comprehensive and valuable voice guide.
  • How to use artificial intelligence: To analyze writing and quickly identify a client’s brand voice.
  • 2 worksheets you can swipe and deploy: Instantly to get (and track) better feedback from clients.
  • How to package and pitch the Codex: We cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone high-ticket offer.
  • Why traditional pricing models don’t work: For the Codex and what to do instead to maximize your revenue.
  • How to provide maximum value and warrant maximum prices: I’ll break down an actual **$20,000 Codex Proposal** and even let you steal it for your own business.

…And how to create a **brand voice from scratch**—a highly desirable and profitable skill! Plus, it’s insanely fun!

Course Highlights: Why Voice Guide Creator is a Game-Changer

Voice Guide Creator is a game-changer because it takes a complex and often overlooked aspect of branding—**brand voice**—and turns it into a systematized, high-ticket service. The program’s core highlight is its focus on the “Codex Persona,” a proprietary framework that allows you to confidently create a unique voice guide for any client. The inclusion of real-world examples, like a **$20,000 proposal**, and practical tools like the “Voice Toolkit” provides a clear blueprint for success that is unmatched by other copywriting courses.

Benefits for Students: A Path to High-Ticket Services and Expertise

Enrolling in this program offers a clear path to offering high-ticket services and positioning yourself as a specialized expert. You’ll gain a unique skill set that is in high demand and learn how to package it into a service that commands premium prices. The live office hours and community support ensure you have the personalized feedback and accountability needed to succeed. This program is a direct route to building a profitable business around a valuable and fun skill, giving you the financial freedom and professional reputation you desire.

What’s In It for You? The Blueprint for a Profitable Service

This program is your blueprint for creating a profitable service that you can sell to any brand or industry. You’ll learn how to go from a beginner who struggles with defining a client’s voice to an expert who can create a comprehensive voice guide from scratch. The inclusion of templates, proposals, and pricing strategies removes the guesswork and gives you a clear roadmap for success. This is about building a business that is not only creatively fulfilling but also highly profitable and scalable.

Who Should Enroll? The Ambitious Writer and Brand Strategist

The **Voice Guide Creator** program is the perfect fit for copywriters, content writers, freelance journalists, and brand strategists. If you are struggling to define a consistent brand voice for your clients, or if you want to offer a high-value, specialized service that commands premium fees, this program is for you. It’s for ambitious professionals who are ready to move beyond basic writing services and build a reputation as a trusted expert in brand communication.

Course Outcome: A Scalable, High-Value Service

The ultimate outcome of the Voice Guide Creator program is a scalable, high-value service that generates consistent revenue. You will leave with a complete understanding of the brand voice development process, a suite of proven tools and templates, and the confidence to pitch and win high-ticket clients. The bonus module, “Write Like Anyone,” provides an additional skill that will make you an indispensable asset to any client, ensuring your services are always in demand. This is your path to building a successful, long-term business.

The Power of AI in Brand Voice Analysis

This program is at the forefront of modern copywriting by integrating AI tools into the brand voice analysis process. You’ll learn how to use artificial intelligence to quickly analyze a client’s writing and identify their unique voice, saving you countless hours of manual work. This is not about letting AI do the work for you; it’s about using it as a powerful assistant that helps you work faster and more efficiently. This innovative approach to brand voice creation is a key highlight that sets this program apart and positions you as a forward-thinking expert.

From Project to High-Ticket Service: The Codex Persona

The “Codex Persona” is the central framework of this program, and it’s the key to turning a brand voice project into a high-ticket service. You’ll learn how to package this service as a valuable solution for any brand, whether you’re an in-house writer, a freelancer, or a consultant. The program provides a complete breakdown of a **$20,000 proposal**, giving you the confidence and the blueprint to charge what you’re worth and build a profitable business.

The Secret to Better Client Feedback

One of the biggest challenges in any creative service is getting clear and actionable feedback from clients. This program solves that problem by teaching you the essential questions to ask and providing clear rubrics for evaluating copy. This systematic approach ensures that you and your client are always aligned, reducing endless revisions and improving project efficiency. This is a powerful, yet often overlooked, skill that can dramatically improve your client relationships and your overall project success.

The Value of a Lifetime Asset

The Voice Guide Creator program is a long-term investment in your career. The lifetime access to the course content, including all future updates, ensures that your skills and knowledge will always be current. The course is a valuable asset you can return to again and again as you work with new clients and encounter new challenges. This is not a one-time purchase; it’s a long-term partnership in your professional development, providing you with a reliable resource for a lifetime of work.

The Power of “Kernel Content”

This program introduces you to the concept of “Kernel Content”—the critical element of a client’s work that is often overlooked. You’ll learn how to find and use this content to create a brand voice that is truly authentic and unique. This is a powerful and proprietary technique that will help you move beyond surface-level branding to a deep, meaningful connection with your client’s core message. It’s a skill that will set you apart from every other copywriter and position you as a true brand builder.