Turning Searches Into Traffic

Course Overview: Turning Searches Into Traffic is a comprehensive course on Keyword Research and Content Strategy, taught by Justin Borge. This course provides you with the exact process and templates used for high-level SEO clients, allowing you to turn your SEO knowledge into actionable strategies for business growth. Whether you’re looking to boost your website’s organic traffic, develop an SEO-driven content strategy, or create a high-converting marketing funnel, this course is for you.

Course Structure

Start Here

Get introduced to the course with a quick overview and instructions on how to get started. This is the perfect starting point for beginners to understand the process.

1. Getting Set Up

This module walks you through setting up the exact template used by professionals for client work, ensuring a practical and real-world approach to the course. You will also get familiar with Ahrefs, the primary tool used for keyword research and SEO analysis.

• Installing Our Google Sheets Template (1 min)
• A Note on Free Trials (2 mins)
• Ahrefs Keyword Research Overview (13 mins)

2. Identifying Your True Competitors ⚡

The next step involves identifying the right competitors. You will learn how to use advanced methods to find the sites your audience trusts and use Ahrefs to pinpoint competing domains.

• Ask Your Client Directly (6 mins)
• Use Sparktoro to Find Sites Your Audience Trusts (3 mins)
• Use Ahrefs to Find Competing Domains (2 mins)

3. Creating a Master List of Everything Your Competition Ranks For

This module teaches you how to create a comprehensive list of SEO data from your competitors. You will learn how to organize and interpret the data, so you can effectively improve your own SEO strategy.

• Exporting Relevant SEO Data (8 mins)
• Adding the Data to Google Sheets, Removing Duplicates (10 mins)
• How to Interpret The Master List (6 mins)

4. Planning Your Marketing Funnel Around Easy-To-Rank-For Keywords

Learn how to integrate keyword research into a marketing funnel that maximizes SEO traffic potential. This section covers how to filter and organize your keyword data to ensure you’re targeting the right terms at the right time.

• Importing Your Master List Into Ahrefs (5 mins)
• Applying Informational and Commercial Intent Filters (8-10 mins)

5. Creating an Expert-Level Content Strategy ‍♂️

This module dives deep into the art of building a content strategy that not only drives traffic but establishes you as an authority in your industry.

• Planning Topic Clusters (13 mins)

6. Estimating ROI in SEO and Content Marketing

Learn how to estimate the potential ROI of your SEO efforts, manage client expectations, and forecast future traffic and earnings based on SEO efforts.

• Using the ROI Calculator (6 mins)

BONUS: Find the Keywords Your Competitors Share (that you’re missing out on)

In this bonus module, learn how to use the Ahrefs Content Gap tool to discover high-value keywords your competitors are ranking for but you’re missing. This powerful insight helps identify untapped opportunities.

• How to Do a Content Gap Analysis (7 mins)

Resources

• SEO Super Brain Twitter List
• Submitting Feedback

Course Taught By: Justin Borge

Additional Insights: By taking this course, you’ll master the technical aspects of SEO, understand how to conduct in-depth research, and develop actionable content strategies that will give you the competitive edge in any niche. Whether you’re working for a client or building your own digital empire, the skills learned here will be crucial for your success. The course is structured to ensure you walk away with practical, implementable skills that will show immediate results in your SEO and content strategy.

Target Audience: This course is ideal for aspiring digital marketers, business owners, and content strategists looking to master SEO, keyword research, and content marketing. Whether you’re just starting out or looking to refine your existing knowledge, Justin Borge’s course provides the tools and techniques you need to succeed.

Why Take This Course? In today’s competitive market, understanding how to convert searches into traffic is essential. This course gives you a clear, actionable path from identifying keywords to applying them in a marketing funnel, ensuring your efforts lead to measurable business growth. The course’s real-world approach ensures that you learn not just theory, but practical skills that can be applied immediately to any project you work on.

Course Bonuses: As an added bonus, students receive access to additional tools and resources that will help in keyword research, tracking progress, and scaling up digital marketing efforts. These resources are critical for making the most out of your SEO campaigns and content marketing strategies.

Final Thoughts: If you’re ready to take your SEO and content marketing skills to the next level, Justin Borge’s “Turning Searches Into Traffic” is the course for you. By the end of this course, you’ll not only understand how to attract traffic through targeted keyword strategies, but also how to convert that traffic into loyal customers who engage with your content. Don’t miss out on this opportunity to boost your digital marketing capabilities and drive business growth.