Karen Waksman – Retail MBA 2018

The Retail MBA is the most comprehensive retail training program available today on how to successfully get your products on the shelves of chain store retailers. Developed by retail sales expert Karen Waksman, who has sold millions of units to the world’s largest retailers, this program offers a proven sales formula that can help you navigate the complexities of the retail market. Karen’s training has empowered thousands of product companies, including some of the most successful brands, to break into major chain stores and build sustainable retail businesses.

Through this course, Karen teaches her time-tested strategies for getting products into chain stores across various categories. With over 10 instructional DVDs, 5 books, a binder, a carrying case, and immediate online access to the course, Retail MBA is designed to give you all the tools you need to succeed. This is the ultimate guide to scaling your product into large-scale retail operations.

What’s Included in This Retail Training Program

• 10 Instructional DVDs
• 5 Books, a Binder, Carrying Case
• Immediate Online Access to the Course
• 1-Hour Group Call with Karen Waksman
• Comprehensive Retail MBA Syllabus
• Exclusive Bonuses and Access to Private Resources

Retail MBA Syllabus

Below is the detailed syllabus for the Retail MBA program. Each module has been carefully crafted to give you the most valuable content on how to get your product into chain stores, from early-stage strategy to advanced sales techniques. With actionable steps and proven tactics, you’ll learn how to approach retailers, negotiate deals, and position your product for success in the competitive retail environment.

Module 1: Developing Your Retail Sales/Distribution Strategy

• Developing Your Retail Sales Strategy
• Deciding If You Should Start Small or Go Big
• Creating a Sales Distribution Plan That Will Yield Results
• ️ Private Labeling and Incorporating It Into Your Retail Strategy

Module 2: Chain Store Fundamentals

• Chain Store Basics
• How the Buying Process Works
• Who’s Involved in the Buying Decision
• Product Categories and What You Need to Know

Module 3: Preparing Your Product For Chain Store Success

• Packaging and Displays
• Retail Math: Pricing For Retail
• Logistics, Warehousing, Shipping and FOB
• Marketing and Branding Expectations

Module 4: Preparing Your Pitch

• Developing a Unique Selling Proposition (USP)
• Competitive Research
• Elements of a Perfect Product Website

Module 5: Finding the Right Buyer For Your Product Type

• How to Find the Right Buyer’s Name and Contact Information
• Online vs. Offline Resources Available Today

Module 6: Pitching Your Product to Major Retailers

• How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• Additional Sales Strategies to Help You Win Business

Module 7: The Face to Face Meeting: How to Rock the Buyer Meeting

• How to Prepare for a Buyer Meeting
• Top 10 Things to Include in Your Presentation

Module 8: What to Expect From a Major Retail Order

• How Much Quantity Will a Major Retailer Buy?
• Tricks to Get Paid Faster by Major Retailers

Module 9: Working with Distributors

• How to Find the Right Distributor
• Best Practices for Picking the Right Distributor

Module 10: Hiring a Manufacturer’s Rep

• How to Find a Great Manufacturer’s Rep

Start Selling to Retailers Today!

The Retail MBA 2018 is a comprehensive, no-nonsense course designed to equip you with everything you need to successfully sell to chain stores, distributors, and online retailers. Whether you’re just starting out or already have experience in retail, this program offers the proven strategies and insider knowledge necessary to scale your business to new heights. Karen Waksman has distilled her years of experience into this course to help you avoid common pitfalls and accelerate your retail success.

With the Retail MBA course, you’ll gain the confidence to approach large retailers, pitch your products effectively, and navigate the intricacies of the retail world. The in-depth training on distribution strategies, packaging, and branding will ensure that your product stands out in a crowded marketplace.

Upon completing the Retail MBA, you’ll not only have the skills to sell to major chain stores but also the tools to maintain strong relationships with buyers and distributors, ensuring long-term success for your product.

Don’t miss out on the opportunity to learn from one of the top experts in the retail industry. Enroll in the Retail MBA 2018 today and take the first step toward getting your products onto the shelves of major retailers!