Module 1: Plan Your Unique Product Concept

The foundation of any successful digital product is a solid plan. This module teaches you how to build a clear and compelling product plan in less time than it takes to make dinner. You’ll finish this section feeling confident that you have an idea worth investing in.

• Finally stop going around in circles: Decide what to build, who it’s for, and why it’ll sell within the first 5 lessons, providing you with a clear roadmap from the start.
• One critical decision that turns your product from a commodity to category leader: 90% of people get this wrong—here’s how to avoid it and stand out in a crowded market.
• How I stole a slice of a busy market from underneath my competitors’ noses: Using the Contrast Technique—perfect if you’re not an expert but want to differentiate your offering.
• The PRICE Protocol: Confidently price your digital product without worrying about sabotaging your sales or undervaluing your work.
• Use the Milestone Method: To design a course curriculum so compelling that it will practically sell itself.
• Avoid the #1 positioning mistake: That makes even good products invisible and ensures your product gets the attention it deserves.
• How I designed my product business: Perfect if you ‘just want to write’ and build a sustainable income without being a full-time marketer.

Now that you’ve got a solid concept, we can prove it before you build—and get paid in the process.

Module 2: Prove Your Product

This module is all about validation. You’ll learn to run a ‘Transformation Test Run’ with clients. This process not only validates your idea before you invest time in building it but also gives you the social proof and testimonials needed to sell the final version successfully.

• How to find clients even if you have a small audience: Using my Pyramid Outreach Approach (I show you 9 different ways to get people interested in your offer).
• Use the Clarity Offer Blueprint: To confidently pitch your idea, even if you have no proof it works yet.
• The only 6 questions you need to answer to sell anything to anyone: Without being pushy or feeling inauthentic.
• 3 critical ‘red flags’ you MUST watch out for: Before accepting money, so you never have to suffer with nightmare clients again.
• A launch tip from a mentor that’s responsible for over $1,000,000 in sales: I say this to every client I work with… it is fundamental to success and will change your entire approach.
• Why your refund guarantee could be costing you sales, trust, and your best clients: And what to do instead to build a loyal customer base.
• Deliver a Test Run so enjoyable: That your clients become your biggest fans… and beg you to launch your next offer.

Once you’ve taught your material live, we’ll use AI to turn your calls into quality lessons so you can save hundreds of hours of work.

Module 3: Prepare Your Product

This module is about turning your raw ideas and test run content into polished, professional lessons. You’ll learn how to take your content from scrappy to smooth so you stand out as a trusted advisor in your niche and build a reputation that sells products for you.

• Instantly turn recorded calls into polished written lessons using AI: My prompts will save you hundreds of hours without ruining your personality or voice.
• Never fall victim to the ‘slow start, never finish’ curse: Using the Spaceship Strategy. Guarantee your students get going and talking about your product from day one.
• My proven framework for writing lessons so addictive: That you become people’s favourite go-to source of information (they’ll look forward to your next product!).
• 2 simple strategies to keep students energised and engaged: So you get more results, proof, and (very) happy customers.
• A clever way to skyrocket your completion rates: So your product scales your reputation and brings in more sales.
• A 2-minute tactic to get raving reviews: Long before students finish your product (so you can sell more without waiting around!).
• Turn your products into relationship-builders: So customers reach out to work with you… and are happy to pay premium prices for your high-ticket services.

With your product material prepared, you’ll create a quality learning experience that feels premium and professional.

Module 4: Present Your Product

This final module focuses on the art of presentation. You’ll learn how to create a final product that positions you as a premium leader in your niche, attracting the authority and audience you deserve without needing a huge team or a fancy studio.

• Take your product from amateur to awesome: Using my Quality Product Checklist (don’t get stuck in commodity product hell).
• How I built a pro-looking home studio for under $500: In my kitchen! (no fancy spare room required to look professional).
• Create a written and video experience so good: Your customers will end up selling it for you through word-of-mouth.
• Film with confidence: Using my Quality Recording Protocol—even if you hate being on camera or it’s your first time filming.
• Use the ‘Signpost Strategy’: To turn a happy customer into a repeat buyer—without needing to push for sales.
• Get 10x more students to leave raving testimonials: At the end of your product (I’ll share the exact method I use to collect hundreds of glowing reviews).
• 4 simple editing tricks: To make your videos look professional—no experience required.