Kim Kraus Schwalm – Research Beast

Unlock the Secrets to Effective Research for High-Converting Copy

Welcome to *Research Beast*, a comprehensive course by Kim Kraus Schwalm, designed to help you become a research-driven copywriting pro. In this training, Kim reveals her six-step process for digging deep into your products, customers, and market to create compelling, high-converting copy. Whether you’re a beginner or an experienced copywriter, this course will give you the skills to dive deep into research and develop powerful, persuasive messaging that resonates with your audience.

By following the *Research Beast* method, you’ll learn how to gather crucial research, uncover hidden insights about your target audience, and identify your product’s unique selling points. This powerful research process will give you the edge to craft copy that resonates emotionally and logically with your prospects, making your offers irresistible.

What You Get

In this detailed course, you’ll get access to a wealth of valuable materials, including step-by-step guides, templates, video training, and much more. Here’s what you’ll receive:

• MODULE #1—Gather the Nuggets: Learn how to gather the essential research “nuggets” to lay the foundation for high-converting copy.
• Client Checklists: Two invaluable checklists to streamline your research process and improve efficiency.
• Where to Get Ideas and Inspiration for Your Copy: A video, slide deck, and transcript with tips on where to find inspiration and connect with your prospect’s deepest desires.
• MODULE #2—Get Crystal-Clear on Who You’re Writing To: Understand your audience with “The Prism Exercise,” helping you connect emotionally and logically with your target prospects.
• MODULE #3—Dig Out What’s Special About Your Product: Learn how to uncover the unique aspects of your product and create compelling benefits for your copy.
• MODULE #4—Find the Unique Mechanism: Discover how to pinpoint the unique mechanism that differentiates your product from competitors and resonates with your target audience.

In-Depth Module Breakdown

Here’s an in-depth look at the modules and what you’ll be learning:

MODULE #1—Gather the Nuggets

MODULE #2—Get Crystal-Clear on Who You’re Writing To

MODULE #3—Dig Out What’s Special About Your Product

MODULE #4—Find the Unique Mechanism

Why the Research Beast Method Works

The *Research Beast* method is not just about gathering information; it’s about gathering the right information. By digging deeper than the average copywriter, you’ll uncover hidden gold that makes your copy stand out and resonate with your target audience. This process ensures your copy isn’t just informative but compelling, persuasive, and highly converting.

By using the proven techniques and exercises from this course, you’ll develop an in-depth understanding of both your product and your audience. This foundation will give you the confidence to write compelling copy that not only gets read but also drives action. Whether you’re writing landing pages, email campaigns, or direct response sales letters, the *Research Beast* method will help you craft copy that converts.

If you’re ready to take your copywriting to the next level and start writing high-converting, persuasive copy, the *Research Beast* training is the perfect place to start. With Kim’s comprehensive approach, you’ll learn the research techniques that top copywriters use to create copy that sells.

Don’t waste another minute guessing what your prospects want or need. Take control of your copywriting career with the *Research Beast* method and begin writing copy that grabs attention, builds trust, and drives conversions from day one.

With the knowledge and tools you gain from this course, you’ll have everything you need to produce exceptional, high-converting copy. Ready to become a *Research Beast*? Let’s get started and transform your copywriting skills today!