Kim Krause Schwalm – Supplement Copy Boot Camp
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Kim Krause Schwalm – Supplement Copy Boot Camp
Master A-List Supplement Copywriting
Supercharge your copywriting skills and dominate the health and wellness market with the Supplement Copy Boot Camp, a master class in writing successful supplement copy from A-List copywriter and supplement marketing maven Kim Krause Schwalm. This intensive program provides you with the exact strategies and insider knowledge needed to write copy that converts in this unique and highly-regulated industry.
💡 Here’s What You Get: The A-List Copywriting Formula
You get access to 5 in-depth workshops where Kim Krause Schwalm covers why the supplement market is different, how to give your supplement promo the huge edge it needs, how to beat existing controls and launch new products, the best supplement offer and closing tactics, crucial client-getting secrets, and much more!
📚 5 Revealing, Insight-Packed Workshops with Kim Krause Schwalm
All modules include access to call recordings (video/audio) for 5 in-depth workshops (approximately 2 hours each), plus slide decks, transcripts, and PDFs of any samples used, providing a comprehensive and multi-format learning experience.
Workshop #1 — State of the Supplement Market and Why It’s Different
This foundational workshop provides a comprehensive overview of the supplement industry, its unique challenges, and what you need to know to get started.
- ✧ Supplement market overview: discover top-selling products, how to spot a “hot” nutrient, who the target market is, and the top sales channels/formats to use (online and direct mail). You will also learn about the biggest players in the industry.
- ✧ Supplement copy compliance: master the critical FDA/FTC overall guidelines and learn ethical tricks for getting around them to write compelling copy that stays compliant.
- ✧ Research overview: learn where to find the best scientific studies, how to conduct thorough competitor research, collect powerful swipes, and use modern AI tools to streamline your process.
- … And more!
Workshop #2 — Giving your Supplement Promo the Huge Edge it Needs
In this module, you’ll learn how to differentiate your product in a crowded market and craft a promo that captivates your audience from the first word.
- ✧ Stage of market sophistication: understand this crucial concept and why a unique mechanism and proof are essential for supplements to stand out.
- ✧ Differentiating your supplement: master the art of making your product stand out in a sea of competitors.
- ✧ How to maximize your doctor/”guru”: boost sales by leveraging expert authority, even without one.
- ✧ How to structure your promo: learn the proven structure to keep your prospect reading or watching and avoid common mistakes that lose supplement buyers.
- … And more!
Workshop #3 — How to Beat Supplement Controls and Launch New Products
This workshop is dedicated to the advanced strategies of dominating a market. You’ll learn how to analyze competitors’ successful campaigns and create new ones that outperform them.
- ✧ Secrets to beating an existing control: learn how to analyze a successful ad, find its weaknesses, and gain an edge by leaving no stone unturned in your research.
- ✧ Deciding on the “big idea”: discover the best angles to use and test, and how to weave a compelling “big idea” throughout your entire promotional campaign.
- ✧ Crafting compelling headlines and leads: master the art of writing captivating headlines and leads for sales pages, VSLs (Video Sales Letters), and direct mail.
- ✧ Driving traffic to your supplement sales page or VSL: learn how to use the right email or “lift” to get your promo in front of the right audience.
- … And more!
Workshop #4 — Making It Impossible for Your Prospect NOT to Buy
This module focuses on the crucial final steps of the sales process. You’ll learn the psychological triggers and strategic tactics that make your offer irresistible to potential customers.
- ✧ Closing the sale with copy: discover what you MUST do with supplement copy closes to ensure you convert prospects into paying customers.
- ✧ Structuring your offer: learn about the best types of offers that work in the supplement niche and how to choose the right one for your product.
- ✧ Creating upsells and cross-sells: master the art of increasing your average order value through online, phone, and email follow-up strategies.
- ✧ Getting reorders: this is the crucial lever that makes all your promos more profitable, and you’ll learn exactly how to implement it.
- … And more!
Workshop #5 — Supplement Client Secrets – Best Tactics for Freelancers Now
This final workshop is specifically for freelancers and copywriters who want to build a successful career in the supplement niche. It provides the business-side knowledge you need to thrive.
- ✧ Finding clients: learn the best methods and platforms for finding high-quality clients who need your expertise.
- ✧ What to charge: get guidance on how to price your services for maximum profitability.
- ✧ Negotiating royalties: learn the secrets to negotiating profitable royalty deals with your clients.
- ✧ Steering clear of bad clients: learn how to spot red flags and avoid clients who will waste your time and energy.
- ✧ The all-important, cover-your-butt contract: discover the must-haves for a solid contract that protects you and your work.
- ✧ What supplement clients are looking for: gain insider knowledge on what clients truly want and how you can provide it.
- … And more!
Why Supplement Copy Boot Camp is a Game-Changer
The supplement industry is a multi-billion dollar market, but it’s also one of the most competitive and highly regulated. Succeeding in this space requires a very specific skill set that goes beyond general copywriting. Kim Krause Schwalm’s Supplement Copy Boot Camp provides that precise training. You’ll learn the nuances of compliance, the psychological triggers specific to the health market, and the strategic frameworks that have generated millions in sales. This program is your direct path to becoming a highly-paid, in-demand copywriter in a lucrative niche. It’s the difference between guessing what works and knowing exactly how to write winning copy.
What’s In It for You? Your Shortcut to a Lucrative Career
By enrolling in this boot camp, you are not just learning a skill; you are gaining a clear and proven blueprint for a profitable career. The course provides a direct shortcut to the knowledge that took Kim Krause Schwalm decades to acquire. You’ll save yourself years of trial and error and avoid the costly mistakes that plague most freelancers. From learning how to find high-paying clients to negotiating lucrative royalty deals, this program provides a complete business education. It’s the ultimate investment for any copywriter or marketer who is ready to move from a generalist to a specialized, A-list professional.
Who Should Enroll? From Aspiring to A-List Copywriters
This boot camp is ideal for a wide range of individuals. It is perfect for aspiring copywriters who want to specialize in a highly profitable niche and build a sustainable business. It is also an excellent resource for experienced copywriters who want to transition into or gain an edge in the supplement market. Furthermore, it is a must-have for supplement business owners and marketers who want to write their own high-converting copy and understand the strategies behind successful campaigns. If you are passionate about health and wellness and want to learn how to ethically and effectively sell products in this space, this program is for you.
Course Outcome: A Confident, Compliant, and High-Converting Copywriter
Upon completing the Supplement Copy Boot Camp, you will have a deep, practical understanding of what it takes to succeed in this niche. You will be able to write compelling and compliant copy that beats existing controls and launches new products with confidence. The program equips you with a portfolio of proven tactics, from crafting powerful headlines to structuring irresistible offers. Most importantly, you will have the business acumen to find and work with great clients, negotiate what you’re worth, and build a profitable freelance business in the supplement space. You will leave this boot camp as a confident, strategic, and in-demand supplement copywriter.
The Power of a Winning “Big Idea”
In a saturated market, a product is only as good as its “big idea.” This program teaches you how to move beyond simple product features and craft a powerful, market-sophisticated “big idea” that makes your product irresistible. You’ll learn to identify the most compelling angles and weave them throughout your entire promotion, whether it’s a sales page or a VSL. This skill is the secret sauce behind all A-list copy, and it’s what separates a mediocre campaign from a multi-million dollar winner. This boot camp provides the strategic framework to find and leverage these big ideas, giving your copy an edge that few others possess.
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