️ Kim Krause Schwalm – The Get Dangerously Good Copywriting System ️
Kim Krause Schwalm’s The Get Dangerously Good Copywriting System is a comprehensive and dynamic training program designed to elevate your copywriting skills to the highest level. With actionable strategies, real-life examples, and expert insights, this course equips you with everything you need to master the art of writing copy that sells. Whether you’re a seasoned copywriter or just starting, the system provides a structured approach to creating compelling headlines, powerful offers, persuasive emails, and much more.
What You Get:
Module 1: The Art and Science of Writing Headlines
In this foundational module, you’ll learn how to banish the “blank page blues” and craft captivating headlines. Discover 9 powerful techniques to level-up your headline copy immediately, along with Gene Schwartz’s crucial theory for creating pitches that resonate with your audience. You’ll also get real-life split test examples, learn common headline mistakes to avoid, and gain insights from actual copy critiques. By the end of this module, you’ll be ready to create attention-grabbing headlines that captivate readers.
Module 2: Secrets to Killer Leads
Learn the secret techniques that keep prospects hooked right from the start. Kim will guide you through the 6 types of leads that drive engagement and teach you how to start your copy with an irresistible hook. This module also includes a detailed breakdown of Kim’s own successful lead examples, along with a no-holds-barred critique of 3 leads submitted by her mentees. Watch as Kim reveals invaluable copywriting tips that will elevate your writing and help you craft leads that convert.
Module 3: The Truth About Fascinations
Fascinations are one of the most powerful tools in a copywriter’s arsenal. In this module, Kim reveals how to write fascinations that drive curiosity and engagement. You’ll learn 10 rules and 27 formulas that make writing fascinations easy. Kim also demonstrates how to improve real-life fascinations and shares her step-by-step process for crafting compelling curiosity-driven copy that primes your audience to take action.
Module 4: Powerful Offers and Closes
In this essential module, you’ll learn how to make your offers irresistible and create closing copy that prospects can’t refuse. Kim shares proven examples of successful offers, and you’ll discover 10 close copy techniques that make your offer seem like a “no-brainer.” Additionally, you’ll explore strategies to boost average order value with upsells, cross-sells, and down-sells, and learn how to craft an iron-clad, risk-free guarantee.
Module 5: Bodacious Body Copy
Keep your prospects engaged and guide them to the solution they need with Kim’s powerful body copy techniques. In this module, you’ll discover 10 types of sidebars that pull your prospect into your copy, overcome objections, and prime them to buy. You’ll also learn how to effectively nurture your prospects and direct them to the next step in your sales funnel.
Module 6: Crafting Compelling Emails (or Lifts)
A great email is the key to driving traffic to your sales page. In this module, Kim teaches you how to write emails that “lift” your prospect from the subject line to the body copy and beyond. You’ll learn 15 rules for creating subject lines that get clicks, along with 21 rules for writing email copy that primes your audience to buy. This module also includes a breakdown of one of Kim’s control lifts and 3 real-life email critiques that reveal her A-list copy secrets.
Module 7: Start-to-Finish Process for Writing a Control
In this advanced module, Kim walks you through the start-to-finish process of writing a successful control. Using a reverse-engineered breakdown of her direct mail promo for National Geographic’s “Complete Survival Manual,” you’ll gain real-time insights into how Kim applies the techniques and tactics shared in the course. This module provides a deep dive into the process, giving you the tools to create your own high-performing copy.
BONUS MODULE: Best of Copywriting Velocity
In this 3-hour Copywriting Intensive from the LIVE Copywriting Velocity event, Kim covers everything from research to writing persuasive copy that sells. You’ll get an inside look at how Kim crafts successful controls, including a breakdown of her promo for Green Valley’s Triple Joint Relief supplement and New Market Health’s SetraVida anti-aging supplement. Plus, enjoy an exclusive interview with legendary copywriter Lee Euler, founder of Green Valley Natural Solutions, as he shares valuable tips on building a successful copywriting business.
Additional Insights to Propel Your Copywriting Career
Kim’s training not only covers the technical aspects of copywriting but also delves into the mindset needed to excel in this competitive industry. By following the structured approach laid out in this system, you’ll gain confidence in your abilities and learn to craft copy that consistently converts. Each module is designed to build upon the last, ensuring that you have a comprehensive skill set by the end of the course.
Whether you’re writing for clients or creating your own promotions, the tools and techniques taught in this course will help you stand out. The industry’s top copywriters know how to write copy that sells, and now you can too. With the strategies and insights Kim shares, you’ll be well-equipped to write persuasive, high-converting copy for any project.
The flexibility of the course allows you to work at your own pace, with each module offering valuable lessons that can be applied immediately. Kim’s real-life examples and copy critiques provide a unique, practical approach to learning that will accelerate your growth as a copywriter.
In addition to mastering copywriting techniques, you’ll also learn the business side of copywriting—how to land high-paying clients, negotiate rates, and build long-lasting relationships. This course isn’t just about writing great copy; it’s about building a successful career in the copywriting industry.
If you’re ready to take your copywriting career to new heights, The Get Dangerously Good Copywriting System is the ultimate resource. By implementing the strategies Kim teaches, you’ll be well on your way to becoming a top-performing copywriter and achieving your professional goals.