💡 Here’s What You Get: The All-in-One Design Program

This program is a complete solution for anyone serious about mastering brand and packaging design. It’s built to accelerate your skills and career with comprehensive support and resources.

• ✧ 6 Weeks of Slack AMA Support: Get real-time answers and guidance directly from Laura and the community.
• ✧ Private Q&A Audio: Exclusive audio content answering common questions and providing deeper insights.
• ✧ Community Space: Join a supportive and vibrant community of fellow designers and entrepreneurs for networking and collaboration.
• ✧ 1-1 Portfolio/Design Feedback: Receive personalized feedback on your portfolio and design work to accelerate your growth.
• ✧ 1-1 Offer/Pricing Feedback: Get expert advice on how to structure your offers and price your services for maximum profitability.

📖 SELF STUDY: Comprehensive Modules and Resources

This course is built for flexible, self-paced learning, but it’s far from a bare-bones experience. You get a treasure trove of resources to guide you through every step of the process.

• ✧ 6 Fast detailed modules that break down complex topics into digestible lessons.
• ✧ An optional design brief to help you practice your skills on a real-world project.
• ✧ Chat GPT Placeholder Copy Guide to streamline your content creation process.
• ✧ A Print-ready Swatch Template and other valuable assets.
• ✧ Client Content Notion Template for professional project management.
• ✧ A Pricing Calculator + Training to ensure you are charging what you’re worth.
• ✧ Contract Watchouts to protect yourself and your business.
• ✧ Notion Quote Template and a Notion Questionnaire Template to streamline your client onboarding.
• ✧ Optional Exercises, Quiz and Workbook for hands-on practice.
• ✧ Plus so much more valuable content to help you succeed.

📚 Course Overview: Mastering Brand and Packaging Design

This course, created by renowned designer **Laura Evans**, provides an in-depth exploration of brand and packaging design. It is designed for individuals who want to enhance their skills in creating compelling brand identities and captivating packaging solutions that drive sales and build brand loyalty.

🎯 Course Objectives: What You Will Achieve

The **Brand and Packaging Design Course** covers essential concepts, theories, and practical skills necessary for developing successful branding strategies and impactful packaging designs. By the end of this program, you will have a comprehensive understanding of the entire process.

• ✧ Understand the fundamentals of brand identity and packaging design.
• ✧ Learn how to create effective and strategic branding strategies for any product.
• ✧ Explore color theory and typography in packaging design and their psychological impact.
• ✧ Gain insights into consumer psychology and the latest market trends.
• ✧ Develop practical skills using industry-standard design software and tools.

👥 Target Audience: Who Should Enroll?

This course is ideal for a wide range of creative professionals and aspiring entrepreneurs who want to make a significant impact with their design work.

• ✧ Graphic designers looking to specialize in the highly-lucrative fields of branding and packaging.
• ✧ Marketing professionals aiming to enhance their branding skills for their company or clients.
• ✧ Entrepreneurs seeking to create their own product brands and launch them with a professional look.
• ✧ Students and enthusiasts interested in learning core design principles from an industry expert.

⚙️ Course Curriculum: A Step-by-Step Design Process

The course is divided into several focused modules, each designed to build on the previous one, covering essential strategies and tools for brand and packaging design. You will move from foundational concepts to practical, real-world applications.

Module 1: Introduction to Branding

In this module, participants will learn about the importance of branding and how a strong brand identity affects consumer perception and purchasing choices. You’ll understand the key elements that make a brand memorable and successful.

Module 2: Principles of Packaging Design

This module covers the key factors that contribute to effective packaging design, including material selection, shape, and functionality. You will learn to create packaging that not only protects the product but also tells a compelling brand story on the shelf.

Module 3: Color Theory and Typography

Explore how color and typography play crucial roles in brand recognition and packaging effectiveness. You’ll learn to use these powerful design elements to evoke specific emotions, communicate a brand’s message, and stand out from the competition.

Module 4: Consumer Psychology in Design

Understanding consumer behavior is essential for any successful marketer or designer. This module dives into the psychological principles that drive purchasing decisions, helping you create packaging that is not only beautiful but also strategically persuasive.

Module 5: Real-World Applications and Projects

Participants will apply their learning through hands-on case studies and projects, creating their own branding and packaging concepts. This practical application is crucial for solidifying your skills and building a professional portfolio that will attract high-paying clients.

👨‍🏫 Instructor Profile: Laura Evans

Laura Evans is an experienced and highly respected designer with over a decade of expertise in branding and packaging design. Her portfolio includes successful projects for renowned brands, and her dynamic teaching style emphasizes practical skills and real-world applications. Learning from Laura provides a direct path to mastering the industry’s best practices and a deep understanding of what it takes to succeed.