BRAND STRATEGY FOR DESIGNERS SO YOU CAN BOOK DREAMY CLIENTS THAT TRULY VALUE YOUR CREATIVE WORK

Are you ready to start charging expert prices and get booked by clients who truly value your creative work? In the Brand Clarity Academy, you’ll learn to position yourself as a brand strategy expert and build a sustainable client base of high-value clients.

How to Sell Brand Strategy

In this module, I’ll walk you through how to position yourself as the expert that you are so you can charge expert prices and land clients that truly value your creative thinking and design. We’ll also navigate how to turn a potential client that “just wants a logo” into an advocate for brand strategy.

• How to position yourself to make “competition” irrelevant.
• Get an inside look at my exact step-by-step sales process.
• A bank of scripts to use on your sales calls to turn someone who “just wants a logo” into an eager client ready to start brand strategy.

Hosting a Strategy Workshop

Learn exactly how to host a collaborative and fun strategy workshop to help you define brand strategy clearly. This module provides a step-by-step breakdown of a 2-hour strategy session with valuable tips and tricks.

• How to get started with hosting live strategy workshops.
• How to find the brand’s “why” and establish brand attributes.
• Developing an audience persona and mapping the sales journey.
• Plus, learn how to establish brand goals and priorities.

Your Strategic Thinking

Activate your strategic thinking to deliver actionable brand strategies. This module dives into mining for insights and turning strategy into a powerful, effective deliverable for your clients.

• How to write mission and vision statements.
• Brand positioning that sets you apart and the importance of establishing audience psychographics and needs.
• How to use archetypes to develop your brand strategy, messaging, and voice.
• Plus, learn how to develop strategic content pillars and test your brand strategy for effectiveness.

Turning Strategy Into Design

Learn how to visually represent your strategic thinking to create a successful brand identity. In this module, you’ll discover how to turn strategy into design using color psychology, typography, and mood boards.

• How to use color and font psychology that align with brand strategy.
• Tying symbolism and strategy together to create powerful brand visuals.
• How to present your brand strategy to clients so they understand it and use it effectively.
• Bonus: How to successfully reduce revisions using the one-concept method.