Marisa Messick โ Brand Clarity Academy
Unlock your creative potential and learn how to book your dream clients with Marisa Messickโs Brand Clarity Academy. This course is designed specifically for designers looking to charge expert prices and land clients that truly value their creative work. Whether you’re new to branding or a seasoned professional, you’ll learn how to turn your design skills into a strategic brand-building service, offering clarity and direction for your clientsโ brands.
BRAND STRATEGY FOR DESIGNERS SO YOU CAN BOOK DREAMY CLIENTS THAT TRULY VALUE YOUR CREATIVE WORK
Are you ready to start charging expert prices and get booked by clients who truly value your creative work? In the Brand Clarity Academy, you’ll learn to position yourself as a brand strategy expert and build a sustainable client base of high-value clients.
How to Sell Brand Strategy
In this module, Iโll walk you through how to position yourself as the expert that you are so you can charge expert prices and land clients that truly value your creative thinking and design. Weโll also navigate how to turn a potential client that โjust wants a logoโ into an advocate for brand strategy.
- How to position yourself to make โcompetitionโ irrelevant.
- Get an inside look at my exact step-by-step sales process.
- A bank of scripts to use on your sales calls to turn someone who โjust wants a logoโ into an eager client ready to start brand strategy.
Hosting a Strategy Workshop
Learn exactly how to host a collaborative and fun strategy workshop to help you define brand strategy clearly. This module provides a step-by-step breakdown of a 2-hour strategy session with valuable tips and tricks.
- How to get started with hosting live strategy workshops.
- How to find the brandโs โwhyโ and establish brand attributes.
- Developing an audience persona and mapping the sales journey.
- Plus, learn how to establish brand goals and priorities.
Your Strategic Thinking
Activate your strategic thinking to deliver actionable brand strategies. This module dives into mining for insights and turning strategy into a powerful, effective deliverable for your clients.
- How to write mission and vision statements.
- Brand positioning that sets you apart and the importance of establishing audience psychographics and needs.
- How to use archetypes to develop your brand strategy, messaging, and voice.
- Plus, learn how to develop strategic content pillars and test your brand strategy for effectiveness.
Turning Strategy Into Design
Learn how to visually represent your strategic thinking to create a successful brand identity. In this module, youโll discover how to turn strategy into design using color psychology, typography, and mood boards.
- How to use color and font psychology that align with brand strategy.
- Tying symbolism and strategy together to create powerful brand visuals.
- How to present your brand strategy to clients so they understand it and use it effectively.
- Bonus: How to successfully reduce revisions using the one-concept method.
Course Includes
- 4 Comprehensive Modules
- 2+ Bonus Modules
- Editable InDesign Template
- Brand Strategy Framework Document
- Real-World Brand Strategy Example
- Checklists, Worksheets, and Scripts
- Community and Accountability for Ongoing Support
Why Choose Brand Clarity Academy?
Brand Clarity Academy equips designers with the tools, frameworks, and expert insights needed to build a successful branding business. With proven strategies to attract and retain high-value clients, youโll learn how to deliver strategic and creative solutions that set you apart in the marketplace. From mastering your sales pitch to developing a cohesive and compelling brand identity, this course is the perfect guide to elevate your design career.
By joining the Brand Clarity Academy, youโll be able to take control of your design business, attract the clients youโve always dreamed of, and scale your career with expert brand strategy knowledge. Donโt miss this opportunity to step into your power as a branding expert!