Matt Diggity – The SEO Testing Guidebook

Level Up Your SEO Copywriting Team

Unlock the secrets to mastering SEO copywriting with Matt Diggity’s comprehensive SEO Testing Guidebook. This course will guide you through the best practices for hiring, evaluating, and working with SEO writers to build a high-performing team. It’s designed to help you scale your SEO business and improve the quality of your content, leading to higher rankings and increased traffic. Whether you’re a business owner, content manager, or digital marketer, this course will empower you with the tools to manage and optimize your copywriting process effectively.

Course Curriculum

Level Up Your SEO Copywriting Team

In this section, you’ll learn everything you need to build and manage a team of expert SEO writers who can deliver high-quality content. Each lesson covers vital aspects of the hiring and evaluation process, as well as the skills required to create content that performs well in search engines.

• 1️⃣ How to Hire the Best Writers for Your SEO Sites (4:52) – Learn how to find and attract top-tier writers for your SEO projects.
• 2️⃣ How to Make a Job Posting (3:53) – Create job postings that attract high-quality candidates.
• 3️⃣ Creating Your Job Post (7:45) – Design a compelling and effective job post for your SEO writing needs.
• 4️⃣ How to Quickly Evaluate Applicants (1:30) – Learn the fastest methods to evaluate applicants and choose the right fit.
• 5️⃣ Read Their 75 Word Answer (7:06) – Use this trick to instantly determine if a candidate has the skills you need.
• 6️⃣ The 3 Skills (6:09) – Discover the three essential skills that all great SEO writers must possess.
• 7️⃣ What is Value (6:55) – Learn how to recognize value in writing samples and candidates.
• 8️⃣ The Most Important Copywriting Lesson You’ll Ever Learn (6:25) – Master this crucial lesson to take your copywriting skills to the next level.
• 9️⃣ How to Recognize Value in Samples (7:05) – Know what to look for when evaluating writing samples.
• Clarity (7:16) – Understand the importance of clarity in SEO writing and how to achieve it.
• 1️⃣1️⃣ Persona (7:59) – Learn how to define and use customer personas to guide your writing.
• 1️⃣2️⃣ The 15 Minute Interview Part 1 (4:57) – Conduct efficient interviews to assess candidates effectively.
• 1️⃣3️⃣ The 15 Minute Interview Part 2 (7:52) – Continue your interview process and dive deeper into evaluating your candidates.
• 1️⃣4️⃣ Course Wrap Up (6:14) – Review key takeaways and next steps after completing the course.

Bonus Lectures

• 1️⃣5️⃣ Bonus Lecture – Introduction (1:36) – An introductory session to prepare you for the course ahead.
• 1️⃣6️⃣ Bonus Lecture – How to Write an Intro (7:00) – Learn how to craft powerful intros for your content that grab attention.
• 1️⃣7️⃣ Bonus Lecture – Positioning (6:56) – Master the art of positioning your content to attract the right audience.
• 1️⃣8️⃣ Bonus Lecture – Lead Subsections Part 1 (7:35) – Begin crafting compelling subsections for your lead content.
• 1️⃣9️⃣ Bonus Lecture – Lead Subsections Part 2 (3:33) – Continue learning advanced strategies for writing effective subsections.

Why This Course is a Game-Changer for SEO Writers

This course isn’t just for hiring and managing SEO writers—it’s designed to optimize your entire SEO content process. You’ll gain skills that can help you assess potential hires, create job postings that attract top talent, and ensure that your content meets the highest SEO standards. Mastering these skills will allow you to develop high-quality SEO content that not only ranks well but also drives traffic and conversions.

Unlock the Full Potential of Your SEO Strategy

The SEO Testing Guidebook goes beyond basic content creation and focuses on the deeper aspects of SEO testing and optimization. From understanding search engine algorithms to fine-tuning your content for better performance, this course will teach you everything you need to know to elevate your SEO efforts and stand out in search rankings. Whether you are just getting started or you’ve been working with SEO for years, the insights you’ll gain from this course are invaluable for growing your business online.

Ready to Take Your SEO Copywriting to the Next Level?

If you’re looking to create a team of SEO copywriters that delivers high-performing content consistently, this course is the perfect starting point. With its step-by-step approach and comprehensive training, you’ll not only learn how to manage your SEO team more effectively but also understand how to make better decisions that will improve your website’s rankings and traffic. Take advantage of the practical tools, proven strategies, and expert advice to build a successful SEO copywriting business today.

Take Action Today and Start Building Your Winning SEO Team

With the knowledge and tools you gain in The SEO Testing Guidebook, you’ll be equipped to hire the best writers, optimize your SEO content, and significantly increase your site’s performance. Don’t wait—start implementing the strategies and techniques outlined in this course today and watch your online presence soar!