Max Sturtevant – Ecommerce Email Mastery

Unlock the Ultimate Blueprint for Scaling Your Online Store with Proven Email Marketing Strategies

🏛️ The Foundations

Some of what’s inside this foundational module includes…

• The profitable ecommerce funnel and how it solves high cost per acquisition and low customer retention once and for all: We will deconstruct the perfect email marketing funnel, showing you precisely how to attract customers affordably and keep them coming back, dramatically increasing your customer lifetime value (CLV).
• The hidden ‘trust threshold’ and why it kills most ecom brands’ profits: Learn about this critical psychological barrier that prevents potential customers from buying. We’ll reveal proven techniques to build unshakable trust from the very first interaction, turning skeptical visitors into loyal advocates.
• Set up Klaviyo the right way from day one – avoid the costly mistakes that permanently damage most accounts: Follow our step-by-step technical guide to configure your Klaviyo account flawlessly. We’ll help you sidestep common pitfalls that can cripple deliverability and profitability down the line.
• The 3.5 core pillars leading brands focus on to generate 40%+ of revenue from email alone: We unveil the fundamental principles that separate struggling stores from 7 and 8-figure giants. Master these pillars, and you’ll build a resilient, revenue-generating email system.

📈 List Growth

Some of what’s inside this growth-focused module includes…

• Double your email subscribers using these 4 main methods of list growth… And why most brands never reach their full potential with them: Unlock powerful, yet underutilized, strategies for explosive email list growth. We go beyond basic pop-ups to show you how to build a massive audience of eager buyers.
• Copy my easy-to-implement 29 proven pop-up forms to double your email revenue: Gain access to a treasure trove of high-converting pop-up templates. These are not just designs; they are psychologically-driven assets proven to convert visitors into subscribers and customers.
• The 9 deadly pop-up form mistakes you must avoid. These send visitors running – harming your conversions and Google rankings: A bad pop-up is worse than no pop-up. Learn to identify and fix these common errors that annoy users, hurt your brand reputation, and can even negatively impact your SEO.
• Watch my step-by-step process for building a high-converting pop-up form for Nike: Look over my shoulder in a detailed video walkthrough as I apply these principles to create a world-class pop-up form for a brand like Nike, demonstrating exactly how you can do the same for your store.

⚙️ Winning Flows

Some of what’s inside this automation module includes…

• The 6 essential automated email flows that work like a 24/7 sales team and how to set them up to start making sales instantly: Implement the critical automated sequences—from welcome series to post-purchase follow-ups—that nurture leads and generate revenue on autopilot, even while you sleep.
• The step-by-step technical guide that ensures every email sends at the perfect moment for maximum sales: Master the art and science of timing. We’ll show you how to configure your flow triggers and delays with precision, ensuring your messages land in the inbox when they’ll have the most impact.
• Why Klaviyo’s “abandoned cart” flow is broken and how to fix it: Discover the inherent flaws in the default abandoned cart setup and learn our proprietary method for optimizing it. This single fix can recover significantly more lost sales and boost your monthly revenue.

🏆 Winning Campaigns

Some of what’s inside this campaign strategy module includes…

• After 3 years of A/B testing… I’m releasing my proven weekly send volume to maximize revenue: End the guesswork. I’ll share the optimal sending frequency that balances engagement and revenue, preventing list burnout while maximizing sales opportunities.
• The 4 stage habitual engagement flywheel and how it can lead to more customer loyalty and increased lifetime value: Learn how to create a cycle of positive engagement that conditions your customers to not just open, but actively look forward to your emails, fostering incredible brand loyalty.
• Access 29 non-discount campaign frameworks and examples so you can make sales without lowering profit margins: Stop relying on discounts. These powerful frameworks allow you to drive sales through value, storytelling, and community-building, protecting your brand’s integrity and profitability.
• Steal my 84 high-converting campaign templates from top brands with this swipe file: Get an unparalleled collection of proven email campaigns from the world’s most successful e-commerce brands. Adapt these templates for your own business to see immediate results.
• See my exact thought process when building GymShark’s campaign calendar: In a detailed case study, I walk you through the strategic planning of a campaign calendar for a powerhouse brand like GymShark, giving you a replicable model for your own planning.
• Never run out of ideas by using this “unlimited campaigns ChatGPT prompt”: We provide you with a master ChatGPT prompt specifically engineered to generate an endless stream of creative, relevant, and effective campaign ideas for your brand.

✍️ Copywriting Masterclass

Some of what’s inside this essential copywriting module includes…

• Master these 3 core copywriting principles to maximize sales through email: Learn the timeless fundamentals of persuasive writing that will enable you to craft compelling subject lines, headlines, and body copy that drives action.
• Avoid these 5 copy mistakes that instantly kill sales and trust: Discover the subtle but deadly errors in language and tone that repel customers and destroy your credibility. Eliminating these is crucial for conversion.
• How you can write copy that resonates with new customer preferences and stick out from the 1,000’s of new dropshipping brands popping up every single day: In a crowded market, generic copy fails. Learn to develop a unique brand voice that connects with modern consumers and builds a defensible moat around your business.
• How to “tiktokify” your emails – conditioning your customers to read every email you send, even with the fried attention spans of the modern day: Adapt your writing style for the short-attention-span era. We’ll show you how to make your emails quick, punchy, and highly engaging, just like the most addictive social media content.
• The 9 essential infographics that make your sales copy fly under the reader’s “I’m being sold to” radar: Learn to use visual storytelling and data to communicate value without triggering sales resistance, making your promotional content feel like helpful, engaging information.
• Save hours of writing and thinking with this 4 step ChatGPT copywriting system (this is a LIFE SAVER): Leverage the power of AI correctly. This system shows you how to use ChatGPT as a powerful assistant to generate high-quality drafts, brainstorm ideas, and refine your copy in a fraction of the time.

🎨 Dialing-In Design

Some of what’s inside this design optimization module includes…

• Why great design is essential and the 3 core principles of good design (we’ve seen A/B tests result in 3x more revenue just by optimizing design): Understand that design isn’t just about aesthetics; it’s about communication and conversion. We’ll teach you the foundational principles that can dramatically lift your email performance.
• How you can build a 4 stage ‘design positive feedback loop’ to make your customers feel good about being sold to: Create an email experience that is so visually pleasing and user-friendly that customers enjoy the process of engaging with your brand, even when it’s a sales email.
• Learn the #1 design secret that instantly lifts conversion rates: We reveal a simple yet profound design technique that guides the reader’s eye directly to your call-to-action, resulting in a measurable increase in clicks and sales.
• How to infuse your emails with dopamine – making your customers actively search for your emails in their inbox: Master the use of visuals, layout, and interactive elements to create a rewarding experience that triggers a positive psychological response, turning email from a chore into a treat for your subscribers.
• Master the 3 sections every high-converting email must have: Every successful email, regardless of its purpose, shares a common structure. Learn to build your emails with these three essential components to ensure clarity, persuasion, and action.

📬 Deliverability Secrets

Some of what’s inside this critical technical module includes…

• How to set up bulletproof deliverability to ensure you’re not immediately going to the spam folder and permanently hurting your sender reputation: Properly authenticate your domain (SPF, DKIM, DMARC) and warm up your account with our expert guidance to build a strong foundation for inbox placement.
• The real method Google and Yahoo use to filter spam and how to avoid it: We demystify the complex algorithms of major inbox providers, showing you exactly what they look for so you can stay out of the spam folder and in front of your customers.
• Monitor these 5 critical metrics that warn you of deliverability issues before they hurt sales: Learn to be proactive, not reactive. We’ll show you the key performance indicators (KPIs) that signal potential trouble, allowing you to fix issues before they impact your revenue.
• Instantly improve deliverability with a little-known footer trick: Implement a simple but highly effective optimization in your email footer that signals to inbox providers that you’re a legitimate and valued sender.
• The method to properly upload email designs into Klaviyo so you avoid the spam filter: Custom HTML emails can often trigger spam filters if not coded and imported correctly. We provide the exact process to ensure your beautiful designs also land in the primary inbox.
• When your open rates start decreasing use this 6 week deliverability recovery protocol to get back in the primary inbox: If you ever face deliverability issues, this step-by-step recovery plan is your lifeline. Follow this protocol to repair your sender reputation and restore your open rates.

🎯 BONUS: Segmentation

Some of what’s inside this advanced bonus module includes…

• The dangers of sending to your whole list: Why it can harm your deliverability without increasing revenue: Understand why “batch and blast” is a losing strategy. We’ll show you the data behind how sending to unengaged subscribers can destroy your sender reputation and profitability.
• The 4 main ways to segment your email list and when to use them: Master the core types of segmentation—demographic, psychographic, behavioral, and geographic—and learn the strategic situations where each is most effective for personalizing your marketing.
• The 10 essential segments you must have and how to set them up: We provide a plug-and-play guide to building the most profitable segments in Klaviyo, including VIPs, potential churners, recent buyers, and more, complete with the exact logic to use.

🔬 BONUS: Optimization

Some of what’s inside this data-driven bonus module includes…

• 5 high-leverage A/B tests to run for your email campaigns: Don’t waste time testing the wrong things. We give you the five tests—from subject lines to CTAs—that are proven to provide the most significant lifts in performance.
• The 5 essential A/B tests to run on your email flows: Optimize your automated money-makers. Learn how to systematically test and improve your welcome series, abandoned cart flows, and other automations for maximum long-term revenue.
• A simple long-term optimization strategy: Easy to document, monitor and report: We provide a clear framework for continuous improvement, ensuring your email program gets better and more profitable every single month, without creating unnecessary complexity.

🤝 BONUS: The Inbox Community

Get lifetime access to my private Skool community!

• Connect with a network of 6-8 figure brand owners and email marketers alike: Surround yourself with success. This isn’t just a group; it’s a high-level network for collaboration, support, and growth.
• Get 1-1 access to me and have all your questions answered via posts in the Skool: Get direct mentorship. Post your challenges, and I will personally help you find the solution, providing bespoke advice for your unique situation.
• Participate in live monthly coaching calls with me so you can get real time feedback and solutions to your pressing questions: Join our exclusive group coaching sessions where we tackle member challenges, analyze campaigns, and discuss the latest industry trends live.

⭐ Why Ecommerce Email Mastery Is Your Best Investment

This isn’t just another course; it’s a complete system for building a predictable, scalable, and highly profitable revenue channel that you own completely. While others are gambling on volatile ad platforms, you’ll be building a stable asset that appreciates over time.

🎯 Who Should Enroll?

This program is meticulously crafted for:

• E-commerce Store Owners who want to reduce their reliance on paid ads and increase their profit margins.
• Digital Marketers & Freelancers who want to offer high-value email marketing services to e-commerce clients and deliver undeniable results.
• Marketing Managers at e-commerce brands looking to level up their team’s skills and drive significant revenue growth.
• Aspiring Entrepreneurs who are planning to launch an online store and want to build it on a profitable foundation from day one.

🚀 Course Outcome: Your Transformation

Upon completing Ecommerce Email Mastery, you will be able to:

• Confidently manage a Klaviyo account like a seasoned professional, leveraging its most powerful features to drive sales.
• Create automated email flows that convert subscribers into first-time buyers and first-time buyers into repeat, loyal customers.
• Write compelling email copy and design beautiful, high-converting emails without needing to hire expensive specialists.
• Systematically grow your email list with qualified leads who are eager to buy from you.
• Ensure maximum deliverability, keeping your emails out of the spam folder and in front of your audience.
• Analyze your performance with data and make informed decisions to continuously optimize and scale your results.

Your Path to E-commerce Freedom Starts Here

The digital marketplace is more competitive than ever. Relying solely on social media algorithms and paid advertising is a recipe for instability. Your email list is the one marketing channel you truly own—an asset that cannot be taken away by a platform update or an ad account ban. This course provides you with the skills to not just build that asset, but to turn it into the primary engine of growth and profitability for your business. It’s about building a resilient brand that can thrive in any economic climate.

Imagine waking up to sales notifications generated overnight by automated systems you built weeks or even months ago. Picture launching a new product and seeing it sell out within hours, thanks to a well-executed campaign sent to your engaged list of subscribers. This isn’t a fantasy; it is the daily reality for e-commerce brands that have mastered email marketing. This program is the bridge between where you are now and where you want to be, providing a clear, actionable roadmap to achieving that reality.

Every module in Ecommerce Email Mastery is designed for action. We’ve stripped away the fluff and theoretical nonsense, focusing only on strategies that are tested, proven, and currently working for top brands in the real world. You won’t just learn “what” to do; you’ll learn “how” to do it with over-the-shoulder tutorials, real-world examples, and ready-to-use templates. This practical approach ensures you can start implementing what you learn immediately and see tangible results in your business fast.

Furthermore, you are not enrolling in this journey alone. The exclusive access to The Inbox Community provides an invaluable support system. When you face a roadblock, have a question, or need a second opinion on a campaign, you’ll have direct access to Max Sturtevant and a network of ambitious peers. This combination of a world-class curriculum and an active, supportive community is the ultimate accelerator for your success, ensuring you have the guidance and accountability to achieve your goals.

The opportunity to build a more profitable, stable, and scalable e-commerce business is right in front of you. By mastering the art and science of email marketing, you are investing in the single most important skill for long-term success in this industry. Stop letting potential revenue slip through your fingers and start building the automated sales machine that will secure the future of your brand. Your journey to becoming an e-commerce email expert begins now.