Mike Shreeve – The Letter System

Clients Will Happily Pay $3000+ For You To Write A Letter Just Like The One You’re About To Read…

Learn How To Make 6-Figures A Year Writing Letters Just Like This

Dear Friend,

The letter you are about to read right now will very likely generate more than $100,000 in sales (I’ll prove why that prediction is accurate in a second). It only took me half an afternoon to write, and half a morning to edit. It isn’t perfect – I’m sure typos exist somewhere – but it will be profitable.

It doesn’t utilize any “ninja hacks” or “literary prose” either. It is written like I speak because I’m not typing this at all. Instead, I use a transcription program called Dragon Naturally Speaking to speak this letter out loud (yes, just like Winston Churchill used to do every morning in bed minus the hired typist and obscene amounts of alcohol).

The design is ugly, it requires reading a lot of words in a world of 6-second attention spans, and at first glance you’d think “there’s no way this kind of stuff actually works to make sales”, but… it does, and it works really, really well.

$47,500 From A Simple Letter Just Like This One

A few weeks ago, inside my Triple Point program for advanced copywriters, I sat down and wrote a sales letter following a 7-point “Block System” for writing which I’ll tell you more about later. It took me about 2 hours to complete the letter – I filmed it live in front of the students late on a Thursday night. They saw me not only type every word, but create the thing I was selling right in front of their eyes.

To be honest, if I wasn’t typing the letter (normally I speak it), and if I hadn’t been doing it live while answering questions and speaking my thought process out loud, I think it would have only taken me about 45 minutes to an hour to complete the same letter in solitude.

Anyways, less than 48 hours later, that short little sales letter generated more than $25,000 in sales for myself (I was selling my own product)… and one week later totalled more than $47,500 in sales and counting. It continues to generate new leads and sales without any additional input from me.

That’s Exactly Why Clients Love Paying For Letters Like This

Think about this: If you were able to generate $25,000 in revenue for a client in just a week or two by writing them a letter like this, seems fairly reasonable they’d pay you $3,000 for the thing that brought them all those sales, right? Especially since the letter you wrote one time… they get to use again and again and again, generating sales consistently for as long as they desire to use it.

In other words, they aren’t just paying the $3,000 for you to write a letter, they are paying the $3,000 for you to create a business asset that keeps providing returns over and over, sometimes for years to come.

Introducing: The Letter System

For the first time ever I’ve “productized” my one-on-one system and created a top-to-bottom, soup-to-nuts online video program sharing every detail of my proven letter writing process. You’ll get every ounce of what used to be private access only for those writers I trained to work in my “copy shop” or in private mastermind groups where I’d get invited to speak.

Now, through step-by-step modules – with worksheet exercises, templates, and additional tools – you’ll have the ability to write letters that sell… for yourself or for pay as a hired letter writer to well-paying clients.

Key Learnings in The Letter System

• How to tell the difference between “too hard” selling and my “welcomed guest” approach.
• Why you should NEVER start writing from a blank page.
• Long vs. Short: When to write longer letters vs. when to write shorter ones.
• How to create an entire first draft in one afternoon.
• How to write for clients with little to no information.
• How to craft a letter so perfectly clear and concise that even your clients will be amazed.