Mina Elias – PPC University

Master Amazon PPC Advertising to Boost Your Sales and Profitability

Welcome to PPC University by Mina Elias! This in-depth program is designed to help you master Amazon’s pay-per-click (PPC) advertising platform, enabling you to scale your business and reach more customers. From learning the technical aspects of campaign management to understanding how to optimize campaigns for profitability, this course covers everything you need to become a PPC pro. Whether you’re a beginner or looking to refine your PPC skills, this program will give you the tools and strategies to succeed in one of the most competitive advertising platforms available.

With practical training on campaign management, targeting, reporting, and optimization, you’ll gain a complete understanding of PPC, specifically tailored to Amazon. This course offers actionable insights that you can apply immediately to improve your sales, reduce costs, and build long-term, sustainable PPC campaigns. Join a community of like-minded entrepreneurs and gain expert guidance every step of the way.

What You’ll Learn in PPC University

This comprehensive course will teach you all aspects of running profitable Amazon PPC campaigns. Here are the key areas you’ll master:

• Campaign Manager Mastery: Learn how to navigate the Campaign Manager and understand all technical aspects of running successful campaigns on Amazon.
• Different Types of Campaigns: Discover the various campaign types available, and learn how to create campaigns that align with your goals.
• Monitoring and Scaling Campaigns: Learn how to monitor your campaigns, identify red and green flags, and scale them for maximum profitability.
• Optimizing for Profit: Gain expert knowledge on bid management, optimizing campaigns for better rank, and achieving higher returns on investment (ROI).
• Continuous Improvement: Understand the importance of ongoing optimization and staying ahead of changes in Amazon’s PPC platform.

Academy Curriculum

This is not your average course—it’s a complete system with detailed lessons and real-world application. Here’s what you can expect to learn throughout the program:

CHAPTER #1: INTRODUCTION TO AMAZON PPC

Get a solid foundation in Amazon PPC advertising and learn how it can be used to increase visibility and sales for your business.

• The Goal of PPC – 7 Mins
• PPC Overview – 6 Mins
• Campaign Manager Overview – 21 Mins
• General Strategy – 9 Mins

CHAPTER #2: UNDERSTANDING CAMPAIGNS

Create and manage effective PPC campaigns that target the right customers and achieve your business goals.

• General Strategy – 7 Mins
• How Buyer Psychology Affects PPC – 12 Mins
• The Different Types of Ads on Amazon – 4 Mins
• Campaign Manager Overview – 15 Mins
• Creating a Campaign – 7 Mins
• Campaign Bidding Strategies – 4 Mins
• Auto Campaigns – 6 Mins
• Manual Keyword Campaigns – 8 Mins
• Exact Campaigns – 7 Mins
• Broad Campaign – 7 Mins
• Phrase Campaigns – 5 Mins
• Product Targeting Campaign – 6 Mins
• Category Targeting Campaign – 6 Mins

CHAPTER #3: TARGETING AND MATCH TYPES

Learn how to choose the right targeting and match types for your campaigns to reach your ideal customers.

• Product Targeting Based on Auto – 11 Mins
• Product Targeting Based on Amazon Suggestions – 6 Mins
• Product Targeting Based on Who is Targeting Us – 4 Mins
• Product Targeting Based on Adjacent Categories – 10 Mins
• Product Targeting Based on Competitors – 14 Mins
• Brand Campaigns – 5 Mins
• Brand Protection Campaigns – 13 Mins

CHAPTER #4: RESEARCH AND PRODUCT RANKING

Understand Amazon’s product ranking algorithm and learn how to improve your product’s visibility.

• Helium 10 Keyword Research – 10 Mins
• PPC Launch Strategy – 8 Mins
• Using PPC to Rank – 5 Mins
• Tracking Organic Ranking – 4 Mins
• Using PPC to Influence Organic Rank – 15 Mins

CHAPTER #5: REPORTS AND OPTIMIZATION

Learn how to use Amazon’s reports and optimization tools to track results and make data-driven adjustments.

• Search Term Report Explained – 8 Mins
• Negative Keywords – 9 Mins
• Optimizing Bids in Campaign Manager – 9 Mins
• Bulk Sheets Optimization – 20 Mins
• Advertised Product Report – 17 Mins

CHAPTER #6: ANALYTICS AND DATA INTERPRETATION

Use Amazon’s data to gain insights into customer behavior and optimize your campaigns for higher ROI.

• Calculating Cost Per Conversion – 10 Mins
• Calculating ACOS and TACOS – 8 Mins
• Building an Analytics Tracker – 20 Mins

CHAPTER #7: DEMAND SIDE PLATFORM (DSP)

Learn how to automate your Amazon PPC campaigns with DSP and maximize your advertising budget.

• What is Amazon DSP – 1 Min
• DSP Creatives – 2 Mins
• Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins

Master Amazon PPC to Boost Your Business

By mastering Amazon PPC with PPC University, you will gain the skills to run highly effective campaigns that drive sales and increase visibility for your products. Whether you’re just starting or looking to optimize your existing campaigns, this course covers everything you need to know to succeed. With detailed lessons, real-world applications, and expert guidance, you’ll be able to scale your business and grow your profits.

Start Optimizing Your PPC Campaigns Today!

Are you ready to take your Amazon PPC campaigns to the next level? Enroll in PPC University today and learn how to effectively manage and optimize your campaigns for maximum profitability. With the tools, strategies, and insights provided in this course, you’ll have everything you need to succeed in Amazon’s competitive marketplace.

Join PPC University and Start Driving Results!

Enroll now and start mastering Amazon PPC to scale your business, increase your ROI, and achieve long-term success!