Molly Pittman – Smart Social Media
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Molly Pittman – Smart Social Media
The ICOSA Framework for Social Media Success
Master the art and science of social media marketing with **Smart Social Media**, a comprehensive training program from Molly Pittman and Laura Palladino. This course provides a complete, on-demand toolkit of training videos, templates, and expert insights to help you plan, launch, and monetize highly effective social media campaigns and grow your brand with a proven system.
💡 What You’ll Learn: The Smart Social Media System
This program is a complete solution for anyone who wants to become a strategic social media manager. It goes beyond basic tips to provide a deep, actionable framework for consistent success.
- ✧ On-demand Training with Laura Palladino: Access a complete library of video training sessions and how-to tutorials.
- ✧ 13 sessions of in-depth training videos and Q&A recordings, providing a comprehensive education.
- ✧ The 5-step ICOSA Framework: A proven system for planning, launching, and monetizing social media campaigns that gets results.
- ✧ Resource library of step-by-step worksheets and fill-in-the-blank templates to streamline your workflow.
- ✧ 4 guest instructors who are experts in their field, providing a wealth of diverse knowledge.
- ✧ BONUS #1: Ambassador Blueprint ($397 value) – Your guide to creating and managing a brand ambassador program.
- ✧ BONUS #2: Zipify Pages – 2-month Membership ($194 value) – A tool for creating high-converting landing pages.
⚙️ SESSION 1: Think Like a Social Media Manager
This foundational session teaches you how to approach social media with a strategic mindset. You’ll learn the core principles of the ICOSA framework and see how it applies to different business models.
Course Videos:
- ✧ Welcome to Train My Social Media Manager
- ✧ How to Think Like a Social Media Manager
- ✧ SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
- ✧ Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
- ✧ Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
- ✧ Session 1 Q&A and Feedback
🎨 SESSION 2: Forging Your Brand Identity
A strong brand is the key to standing out. This session, with special guest Ezra Firestone, teaches you how to forge a powerful and memorable brand identity.
Course Videos:
- ✧ Forging Your Brand Identity, with Ezra Firestone
- ✧ Session 2 Q&A and Feedback
Resources:
- ✧ Brand Identity Worksheet
👥 SESSION 3: Finding Your Customer Avatar
Understanding your ideal customer is the key to creating content that resonates. This session provides a deep dive into creating a customer avatar and a “transformation grid” to guide your content strategy.
Course Videos:
- ✧ Why Customer Avatars Are Key for Social
- ✧ How Do I Find My Avatar?
- ✧ Getting Into the Mind of Your Avatar
- ✧ Transformation Grid
- ✧ Session 3 Q&A and Feedback
Resources:
- ✧ Customer Persona Example from BOOM!
- ✧ The Customer Persona Canvas
- ✧ Customer Avatar Questionnaire
- ✧ The Transformation Grid
🎯 SESSION 4: Setting Social Media Goals
This session provides a clear roadmap for setting and achieving your social media goals. You’ll learn how to use popular platforms and choose the right advertising channels for your business.
Course Videos:
- ✧ Setting Social Media Goals
- ✧ Facebook Walkthrough
- ✧ Instagram Walkthrough
- ✧ YouTube Walkthrough
- ✧ Which Advertising Platforms Should I Use?
- ✧ Session 4 Q&A and Feedback
Resources:
- ✧ Goal Setting, Achieving & Measurement Worksheet
⚙️ SESSION 5: Content Strategy & I.C.O.S.A.
This session is a deep dive into the ICOSA framework, providing a complete system for your content strategy. You’ll learn how to plan your content for maximum impact and efficiency, ensuring every post serves a strategic purpose.
Course Videos:
- ✧ Content Strategy & The I.C.O.S.A. System
- ✧ Session 5 Q&A and Feedback
📝 SESSION 6: Content Ideation
Learn how to generate an endless stream of valuable and engaging content ideas. This session provides a deep dive into the “Ideation” part of the ICOSA framework, with practical tools for finding what your audience truly wants.
Course Videos:
- ✧ ICOSA Deep Dive: Ideation
- ✧ Agora Walkthrough
- ✧ Evaluating Content Performance with Google Analytics
- ✧ Session 6 Q&A and Feedback
Resources:
- ✧ The Content Grid
- ✧ The Content Marketing Funnel
🎬 SESSION 7: Content Creation – The Art of Producing Impactful Content
This session focuses on the “Creation” phase of the ICOSA framework. You’ll get expert guidance on video production, blog writing, and visual design to create professional-grade content. With guest instructors like Colleen Taylor, Russ Henneberry, and Ezra Firestone, you’ll learn from the best in the business.
Course Videos:
- ✧ ICOSA Deep Dive: Creation
- ✧ Video Formulas for various platforms.
- ✧ Video Gear recommendations and how-tos.
- ✧ Blog Process, with Colleen Taylor.
- ✧ Editing for Consumption, with Russ Henneberry.
- ✧ Visual Systems, with Alison Matheny.
- ✧ Video Content Formulas, with Ezra Firestone.
- ✧ Session 7 Q&A and Feedback.
Resources:
- ✧ Template: Blog Post, Email & Social
- ✧ Video Gear Order List
- ✧ Headline Formulas
📈 SESSION 8: Content Optimization
This session focuses on the “Optimization” phase, where you’ll learn how to refine your content for each platform to get the best possible results. From resizing videos to creating engaging graphics, you’ll master the art of making your content shine.
Course Videos:
- ✧ ICOSA Deep Dive: Optimization
- ✧ IGTV: Resizing and best practices.
- ✧ Creating Quote Images for social media.
- ✧ IGTV: Converting Horizontal Video to Vertical.
- ✧ Session 8 Q&A and Feedback.
🔄 SESSION 9: Content Syndication – Reaching a Wider Audience
This session is a deep dive into the “Syndication” phase of the ICOSA framework, where you’ll learn how to repurpose and distribute your content across multiple platforms to maximize your reach and impact.
Course Videos:
- ✧ ICOSA Deep Dive: Syndication
- ✧ How To Upload A Video To YouTube
- ✧ How To Upload A Video To Facebook
- ✧ Pinterest Pin Tutorial
- ✧ IGTV: Uploading Tutorial
- ✧ How To Upload To Instagram Stories
- ✧ Session 9 Q&A and Feedback
📢 SESSION 10: Content Amplification – Boosting Your Reach
This session is a deep dive into the “Amplification” phase, where you’ll learn how to boost your content’s reach and impact. You’ll discover strategies for promoting your content to a wider audience and driving more traffic to your offers.
Course Videos:
- ✧ ICOSA Deep Dive: Amplification
- ✧ Amplifying a Blog Post Via Email
- ✧ Session 10 Q&A and Feedback
📈 SESSION 11: Content Data & Analysis – Making Smarter Decisions
This session is a deep dive into the “Analysis” and “Re-ICOSA” phases, where you’ll learn how to interpret your data and use it to make smarter, more strategic decisions. You’ll move from guesswork to a data-driven approach to social media marketing.
Course Videos:
- ✧ ICOSA Deep Dive: Analysis & Re-ICOSA
- ✧ Engagement Data in Facebook Creator Studio
- ✧ Analyzing Content Performance in Google Analytics
- ✧ Looking at Post Data in Agora Pulse and Klaviyo
- ✧ Session 11 Q&A and Feedback
💬 SESSION 12: Customer Communication – Protecting Your Brand’s Reputation
Your brand’s reputation is everything. This session teaches you how to handle customer feedback and communicate effectively on social media to build trust and loyalty, and protect your brand’s reputation from negativity.
Course Videos:
- ✧ Handling Customer Feedback / Protecting Your Brand’s Reputation
- ✧ Session 12 Q&A and Feedback
Resources:
- ✧ Responding on Social: Macro Examples
🏆 SESSION 13: Giveaways – Driving Growth with Social Contests
This final session teaches you how to leverage the power of giveaways and social contests to drive engagement, attract new followers, and build a massive email list.
Course Videos:
- ✧ Giveaways and their strategic value.
- ✧ Social Contests and how to run them successfully.
- ✧ Session 13 Q&A and Feedback
Resources:
- ✧ Giveaway Rules Template
- ✧ Giveaway Checklist to ensure every step is covered.
Why Smart Social Media is a Game-Changer
Social media is more than just posting pretty pictures; it’s a strategic tool for business growth. **Smart Social Media** is a game-changer because it provides a proven, step-by-step framework—the ICOSA system—that turns guesswork into a predictable, repeatable process. This program goes beyond surface-level advice to provide a deep, data-driven understanding of what truly works. The expert insights from Molly Pittman and guest instructors, combined with a wealth of resources and templates, give you a strategic advantage that is unparalleled in the industry. It’s the definitive program for anyone who is ready to stop being a social media hobbyist and start being a strategic, high-impact marketer.
What’s In It for You? The Freedom of a Scalable Marketing System
By learning the ICOSA framework, you gain the freedom of a scalable and sustainable marketing system. You will be able to consistently create high-quality content, analyze its performance with confidence, and make data-driven decisions that drive real business results. This program provides all the tools and knowledge you need to build a social media presence that works for you, attracting new customers and growing your brand without constant stress and burnout. It’s about building a marketing engine that consistently generates leads and sales, allowing you to focus on the bigger picture of your business and your life.
Who Should Enroll in Smart Social Media?
This program is perfect for a wide range of individuals. It’s ideal for aspiring social media managers who need a clear roadmap to launch their career. It’s also an excellent resource for business owners and entrepreneurs who want to master their own social media marketing strategy to drive more sales. Content creators who want to understand the strategic side of social media and turn their content into a profitable asset will find immense value in this course. If you are ready to move from creating content randomly to creating content with a purpose, this is the definitive program for you.
Course Outcome: A Strategic and Data-Driven Social Media Marketer
Upon completing **Smart Social Media**, you will be equipped with a comprehensive understanding of the social media landscape and a proven system for success. You will have mastered the ICOSA framework, from ideation to analysis, and will be able to create high-performing content that builds a loyal audience. The program will empower you to confidently set goals, analyze data, and make strategic decisions that drive real business growth. You will leave this course with a portfolio of skills and a strategic mindset that will position you as a highly effective and in-demand social media marketer, ready to take on any challenge.
The Power of the ICOSA Framework
The **ICOSA Framework (Ideation, Creation, Optimization, Syndication, Amplification)** is the core of this course and its most powerful asset. It’s a repeatable, strategic system that ensures every piece of content you create serves a specific purpose in your marketing funnel. By following this framework, you eliminate the guesswork and create a marketing machine that is both efficient and effective. This system is what separates a content producer from a strategic marketer. It teaches you to think about content not just as a one-off post but as a vital component of a larger, revenue-generating strategy. This framework is the key to achieving consistent and scalable results in social media marketing.
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