What’s Inside Lean SEO: Our Framework for SEO Traction?

This **Lean SEO Framework** is a step-by-step guide to achieving **SEO traction** through a series of quick and efficient experiments. It’s not about spending weeks on one piece of content; it’s about running multiple, small experiments and scaling the winning strategies. The framework consists of 5 stages that will guide you through every aspect of **SEO success**:

(1) Research: Identify Content Opportunities

The first step in the framework is all about **quick research**. Here, you’ll identify content opportunities that will help you understand what’s working in your niche and start targeting content that can rank quickly.

(2) Create: Develop MVCs (Minimum Viable Content)

In this stage, you’ll create **Minimum Viable Content (MVCs)**. Learn how to craft fast, efficient content that serves as a test for its potential to rank and drive traffic. This strategy ensures you can test ideas quickly without over-investing in time or resources.

(3) Test: Measure Your Results

The **testing phase** involves running **30-day experiments** to see how your MVCs perform. You’ll measure key metrics to determine whether your content is driving the desired results and ranking well in search engines.

(4) Decision: Iterate on Your Content

Once you have data from your test, you’ll make informed decisions to **iterate** on your content. This is about adjusting based on the performance, optimizing for better results, and enhancing your strategy.

(5) Scale: Grow What Works

The final step is to **scale** what’s working. Once you find a content strategy that drives traffic, you’ll use **structured data**, **automation**, and **user-generated content** (UGC) to scale it effectively and efficiently.

Why Does This Framework Work?

The key to **Lean SEO** is that it makes **small bets** with an **iterative approach**. Instead of spending weeks on a single piece of content, you run multiple **experiments** simultaneously, allowing you to test quickly and pivot when needed. This approach led Starter Story to **4x their search traffic** in just 6 months, and it can work for you too.

About the Course

The course is delivered through **3 hours of screencasts** and over **100 slides** filled with real-life examples from **Starter Story** and other sites. You’ll learn how to implement **Lean SEO** at your own pace, and you’ll have **lifetime access** to the material. Additionally, if you have questions during the implementation process, you can **email Pat Walls** for support at any time.

Requirements for the Course

To succeed in this course, I recommend that you have **time**, **patience**, and a **long-term mindset**. SEO takes time, and these experiments may take a few months to see significant results. Ideally, you should have an existing business you want to grow using SEO, but even if you’re just starting, this course will provide a foundation for SEO success.

What You Get in This Course

• ✅ **Intro to Lean SEO**: A comprehensive introduction to the course and the powerful framework behind SEO success.
• ✅ **Principles**: Understand why this framework works and how it can be applied to any team, of any size.
• ✅ **The Framework**: The five essential steps: Research, Create, Test, Pivot, and Scale.
• ✅ **Find a Content Type**: Learn to look for **content types**, not just keywords, and how to apply this strategy to your website.
• ✅ **Create MVC**: Discover how to create **Minimum Viable Content** quickly and effectively.
• ✅ **Test**: Learn to track **30-day experiments** and measure SEO success.
• ✅ **Pivot**: Learn the **PPS** approach: Pivot, Persevere, or Scale based on your content’s performance.
• ✅ **Measuring Success**: Know how to define success and recognize why some content performs better than others.
• ✅ **Persevere**: Learn when to continue working on content and improve its quality. Includes 12 ways to improve content.
• ✅ **Scale**: Learn how to scale your SEO content from 10 blog posts to 1,000 over time.
• ✅ **Wrap Up**: Ready to implement Lean SEO today? Get all the tools and knowledge you need.
• ✅ **Bonus**: **Step-by-Step Examples** of creating an MVC in just 24 minutes.

Final Thoughts: Ready to Get SEO Traction?

If you’re tired of outdated SEO tactics and want to get real results, **Lean SEO** is the solution. This framework allows you to experiment, iterate, and scale your SEO efforts for **long-term success**. Whether you’re running a blog, growing an eCommerce store, or promoting a business, the **Lean SEO Framework** provides the tools you need to achieve meaningful SEO traction. Get started today and watch your website grow with real, measurable traffic.