Perry Marshall & Mike Rhodes – Google Ads Mastery

Unlock the full potential of Google Ads with the Google Ads Mastery course by Perry Marshall and Mike Rhodes. This course is a comprehensive guide to mastering Google Ads in 2019 and beyond. With six in-depth modules, you’ll learn how to set up, manage, and optimize Google Ads campaigns to maximize your ROI. Covering everything from Search, Google Shopping, Display, Remarketing, and YouTube, to advanced tracking and optimization strategies, this course is designed to help you achieve advertising success, whether you’re just starting out or looking to enhance your existing campaigns. Dive deep into the newest Google Ads features, AI-powered tools, and strategies to stay ahead of the curve.

What You’ll Learn in Google Ads Mastery

The Google Ads Mastery course is divided into six detailed modules, each designed to equip you with the skills and strategies necessary to excel at Google Ads management. Here’s what you’ll learn:

Module #1: Search

In this module, you’ll learn the latest strategies and techniques for optimizing Google Search campaigns:

• The new way of thinking about and running Google Ads with the latest changes
• Using drafts & experiments to test before trusting your ads
• Why understanding the fundamentals is essential before automating your campaigns
• The importance of using audiences, not just keywords, in search campaigns
• Understanding Exact Match keywords and when to avoid broad match with smart bidding
• The power of Responsive Search Ads and when to test them first
• AI-powered ad elements and when to let the ‘machine’ manage your ads
• Understanding ad extensions and their role in improving ad performance
• Google’s new Smart Campaigns: Should you use them?

Module #2: Google Shopping

Learn how to effectively use Google Shopping campaigns and drive product sales:

• Understanding Smart Shopping campaigns and how to set them up
• Feed management: What you need to know to optimize your shopping campaigns
• Setting up Dynamic Remarketing for attractive ROIs
• Integrating with Shopify and selling products to multiple countries
• How to troubleshoot common Google Shopping errors
• Using YouTube TrueView shopping and matching video groups

Module #3: Display & Remarketing

Dive into Display and Remarketing campaigns and how to create high-converting ads:

• How to use the Display Grid for campaign planning
• Targeting Intent with Google’s latest audiences
• Smart Display Campaigns and how to optimize them
• How to make the most of Similar Audiences and other Display features
• Effective Display messaging: How it differs from Search ads
• Utilizing Life Events and Responsive Display Ads for better performance

Module #4: YouTube & Gmail

Learn how to use YouTube and Gmail to boost your sales and brand presence:

• Using YouTube earlier in the funnel for better sales influence
• Targeting differences for YouTube and Gmail ads
• Which formats to focus on for maximum impact
• Remarketing on YouTube and Gmail: How to do it right
• Winning with Gmail ads and improving metrics
• Using Google’s Reach Planner for better campaign planning

Module #5: Tracking

Master conversion tracking to improve your ad performance and ROI:

• Deep dive into conversion tracking and phone tracking solutions
• Using Google Analytics and Google Tag Manager effectively
• How to ask the right questions from your Analytics data
• Identifying useful reporting tools for 2019 and beyond

Module #6: Optimizing Campaigns in 2019

Learn how to optimize your campaigns to drive more conversions and better results:

• Mike’s ‘CEO Method’ for campaign management
• What target CPA or Return On Ad Spend should you aim for?
• Using the Profit Curve to identify the optimum sweet spot
• Optimizing your campaign structures and using SKAGs
• How to manage campaigns effectively with automation tools like Optmyzr
• Setting up Alerts, Auto Rules, and custom Dashboards for better management
• Mobile speed optimization and the importance of AMP (Accelerated Mobile Pages)

Why Choose Google Ads Mastery?

The Google Ads Mastery course by Perry Marshall & Mike Rhodes provides a detailed, step-by-step approach to mastering Google Ads. With expert insights into the latest trends and features, this course will teach you how to optimize your campaigns for maximum ROI. Whether you’re running Search, Display, YouTube, or Smart Shopping campaigns, this course has you covered. By learning these proven strategies, you’ll gain the knowledge and tools to create highly effective Google Ads campaigns and achieve better results for your business.

Ready to Master Google Ads?

If you’re ready to take your Google Ads skills to the next level, Google Ads Mastery is the course for you. From setting up your campaigns to optimizing them for peak performance, you’ll have everything you need to succeed. Don’t miss this opportunity to learn from two of the best in the industry and start achieving outstanding results with Google Ads.