PPC Experts Academy

Master the Art of PPC Advertising and Skyrocket Your ROI

Welcome to the PPC Experts Academy, the ultimate course designed to help you become a certified PPC expert. Whether you’re a beginner or looking to enhance your existing skills, this course is packed with practical strategies, insights, and advanced techniques to help you succeed in the world of Pay-Per-Click advertising. From setting up campaigns to advanced optimization, scaling, and automation, this course covers all essential aspects of running profitable PPC campaigns. Dive in and discover how to maximize your ROI and become a PPC master.

Week 1 – Account & Campaign Settings

In this week, we will help you get started with the right foundation for your PPC campaigns. You’ll learn how to set up your account and campaigns to maximize performance from day one.

• Starting off on the right foot with the proper account settings and campaign settings: Learn the crucial steps to configure your PPC account and campaigns correctly for optimal results.
• Location targeting and how not to do it: Discover common mistakes with location targeting and how to set it up for more precise targeting.
• Day-parting for higher ROI: Learn the art of scheduling your ads to appear at the best times for maximum return on investment (ROI).
• How to setup conversion tracking: Understand how to track conversions accurately to measure your campaign’s performance effectively.
• The rarely used hack to take your optimization to the next level: Uncover a hidden trick that can drastically improve the performance of your campaigns.
• How to get setup with Google Engage: Set up Google Engage to enhance your ad strategies and improve your results.
• Getting setup with an MCC account: Learn how to set up a My Client Center (MCC) account for better management of multiple accounts.

Week 2 – Keywords & Ads

Week 2 focuses on understanding the core components of successful PPC campaigns – the right keywords and compelling ads. Learn to craft ads that grab attention and attract clicks while targeting the best keywords for your niche.

• Designing a winning account structure: Learn how to create an effective structure that enhances your PPC campaigns’ performance.
• How to find the right keywords: Master the process of discovering keywords that attract high-converting traffic.
• Understanding match types and how to effectively use them: Understand the different keyword match types and how to use them strategically.
• How to write magnetic ads: Learn the art of crafting compelling ad copy that catches the attention of your audience.
• How to split test and how to determine when you have found a winning combination: Discover how to split test your ads effectively and know when you’ve found the perfect combination.
• Improving your ads with Ad Extensions: Learn how to use ad extensions to enhance your ads and improve click-through rates (CTR).

Week 3 – Optimization

In Week 3, you’ll learn advanced optimization techniques to take your campaigns to the next level. Discover tools, techniques, and strategies to maximize your ad performance and refine your targeting.

• Looking under the hood with Dimensions: Use dimensions to gain deeper insights into your campaigns and uncover hidden opportunities.
• Learning how to find the fat with Segments: Learn how to identify profitable segments within your campaigns to improve your ROI.
• Where to find the real keywords and what to do about them: Understand how to find the high-performing keywords and optimize your strategy.
• How to effectively build out Negative Keywords: Learn how to expand your negative keyword list to eliminate wasted spend and improve the relevance of your ads.

Week 4 – Scaling & Automating

In the final week, you’ll learn how to scale your campaigns for maximum growth and automate your processes to save time and effort. Discover how to work smarter, not harder!

• The 4-hour work month with Automated Rules: Learn how to automate your PPC campaigns to save time and scale your results.
• Bulk changes using AdWords user interface: Streamline your campaign management by implementing bulk changes effectively.
• Quick and Easy cloning with AdWords Editor: Use AdWords Editor to quickly clone and adjust campaigns for faster execution.
• Automated bid changes with Rules: Learn how to set up automated bidding to optimize your bids without manual intervention.
• Automated bid changes and AdWords Editor: Combine automated bidding strategies with AdWords Editor for even more control over your campaigns.
• How to write thousands of ads with AdWords Editor: Discover how to create multiple ads efficiently using AdWords Editor.
• Using spreadsheets for bulk imports: Learn how to import large amounts of data using spreadsheets to manage your campaigns at scale.
• Remarketing strategies and setup: Explore remarketing strategies and learn how to set them up to re-engage visitors and increase conversions.

Bonuses

• Facebook Ads Training with Jameson Brandon: Learn how to run successful Facebook ads with expert guidance from Jameson Brandon.
• Facebook Ads Training with Ben Pate: Dive deeper into Facebook ads strategies and learn advanced techniques from Ben Pate.

Additional Insights

The PPC Experts Academy is more than just a course; it’s your gateway to mastering the art of PPC advertising and transforming your digital marketing skills. With the knowledge you gain, you will be able to create, optimize, and scale campaigns that drive meaningful results. The course not only teaches you technical skills but also strategic thinking and creative problem-solving to help you achieve success in a competitive online space.

By implementing the tools and techniques covered in this course, you will have the ability to execute campaigns with precision, optimize them for maximum return on investment, and scale them to new heights. The comprehensive approach ensures that every element of PPC advertising is covered, from setting up your first campaign to optimizing it for success and automating the process for consistent results.

Whether you are just starting out or looking to enhance your existing PPC knowledge, this course offers the tools and insights you need to succeed. By the end of the training, you will be confident in managing your PPC campaigns and driving significant business growth. Take control of your digital advertising journey today and become a true PPC expert!

Ready to Become a PPC Expert? Join the PPC Experts Academy Now!

Take your PPC skills to the next level with the PPC Experts Academy. Enroll now and start mastering the techniques that will skyrocket your PPC campaign success!