Ramit Sethi – Behind the Sales Page

Watch me write a $617,944 sales page—right in front of your eyes

For the first time ever, get a behind-the-scenes look at the secret playbook I’ve been using to quietly crank out 6- and 7-figure sales pages—for years. Learn step-by-step how I write winning sales pages that bring in millions of dollars, and how you can replicate my exact process to create your own profitable pages. If you’ve ever struggled to write a high-converting sales page, this course is your ultimate solution.

How Do You Learn to Write Great Sales Pages?

IWT has been around for over 13 years, and during that time, I’ve written dozens of sales pages, blog posts, and thousands of emails. But there were plenty of failed drafts along the way that didn’t meet my high standards. If you want to skip the trial and error, learn from someone who’s done it all, and has figured out what truly works. Here’s how most people go about learning how to write sales pages:

• Copying (or “getting inspired by”) someone else’s sales page
• Outsourcing it and hoping the person knows what they’re doing
• Using plug-and-play templates they found with a quick Google search

These methods don’t work. So, let’s go over the best approach for writing a winning sales page:

• Watch a hit, 6-figure sales page be written, step by step
• Be guided by someone who understands behavioral psychology and the science behind persuasion
• Learn from someone who has written for various categories and knows both successes and failures
• See how the expert solves the challenges that hold you back in your own sales pages
• Discover the tactics that turn average pages into killer sales pages

Introducing Behind the Sales Page

In this course, I will take you behind the scenes as I write a real sales page that generated $617,944 in just one week. This is not just a PDF full of tips—you will follow along and witness firsthand how I tackle every challenge of writing a high-converting sales page. You’ll get access to our secret sales page playbook, which has been honed over years of experience.

Key Questions and Solutions

Here are some of the questions we’ll address in the course:

• Where do I even start? We begin with the Big Three documents that prevent blank page syndrome.
• How do I get the reader to want my product? Learn our 6-step Desire Formula to build desire.
• How can I make my offer without sounding salesy? Learn how to write persuasive copy that feels authentic.
• How can I write my sales page quickly without sacrificing quality? Learn our process-driven approach.
• How do I know if my page is any good? Learn the 3-step editing process to perfect your sales page.

Course Breakdown

Module 1: Where to Start: From Blank Page to Endless Ideas

In this module, we cover the three mission-critical documents that will give you clarity and keep you focused when creating your sales page. You’ll also learn how to start each sales page knowing exactly what your customers want.

Module 2: Writing the First Half: How to Build a Deep Desire for Your Product

We’ll guide you through our 6-Step Desire Formula, helping you create the most compelling desire in your audience. This is the section of the sales page we spend 80% of our time perfecting, and for good reason—it’s key to convincing your customers to buy.

Module 3: “How Do I Know It’s Good?” Ramit’s 3-Step Editing Process

In this module, you’ll learn our 3-step editing process, which we use to refine and perfect every sales page, ensuring that it hits the right emotional notes with your readers. Watch as I revise the opening of a real sales page and explain exactly what I’m doing each step of the way.

Module 4: Transitioning to the Offer: How to Sound Natural, Not Sales-y

The transition to your offer can be awkward—if not done right. In this module, you’ll see how to create a smooth, compelling transition that makes your offer feel natural and irresistible.

Module 5: Writing the Second Half: Where to Save Time

Here, we’ll show you how to craft powerful sales bullets and use the Idea Mining Technique to ensure you always have an abundance of ideas to choose from, saving you time and energy.

Module 6: The Final Polish: Writing a Headline That Stops Them in Their Tracks

The headline is the first thing your readers will see. In this final module, you’ll learn how to craft a headline that immediately captures attention and drives conversions.

Additional Content to Take Your Sales Page to the Next Level

This course goes beyond just writing a sales page. You’ll also gain insights into crafting emotionally engaging content, understanding consumer behavior, and mastering the art of persuasive copywriting. Learn how to tap into the psychology of your audience and speak to their deepest desires, fears, and motivations.

With “Behind the Sales Page,” you’ll be able to generate sales pages that don’t just inform but compel action. You’ll learn to capture attention, build trust, and create a sense of urgency—all in a way that feels natural and genuine.

This is the ultimate resource for any marketer looking to master the art of sales pages. By the end of the course, you’ll be able to confidently write high-converting sales pages, whether you’re launching a new product, relaunching an old one, or looking to refine your existing approach.

What sets this course apart is that it’s not just about theory. You’ll be able to watch me write a real sales page, applying everything I teach you in real-time. This hands-on approach ensures you not only learn but actually see the process unfold step by step.

Whether you’re a beginner or a seasoned marketer, “Behind the Sales Page” is the course that will elevate your copywriting and help you create the kind of sales pages that bring in the big bucks.