Ran Segall – Brand Design Mastery

Master the Art of Strategic and Creative Brand Design

The Brand Design Mastery program by Ran Segall is a comprehensive course that equips designers with the skills to handle every aspect of brand design projects, from strategy to final delivery. This mastery course combines strategic insights, practical techniques, and real-world case studies to ensure you gain a deep understanding of branding fundamentals and advanced methodologies. Whether you’re an aspiring designer or an experienced professional, this course will elevate your branding expertise to new heights.

Chapter 1: Welcome

• Course Overview: Gain a clear understanding of the curriculum and how to maximize your learning experience.
• Course Project & Certification: Complete practical projects to earn certification that showcases your expertise.
• Meet the Instructors: An introduction to the experienced mentors who will guide you through the course.

Chapter 2: Closing a Brand Design Project

• Learn the value of a strategic brand design process to deliver impactful results.
• Master techniques for conducting effective discovery calls and understanding client needs.
• Understand how to price projects, define scope, and negotiate proposals successfully.

Chapter 3: Strategy

• Develop and implement a robust brand strategy to define purpose, mission, and market position.
• Gain insights into customer personas, big ideas, and how to run successful strategy sessions.
• Explore case studies and learn to present strategies effectively to clients.

Chapter 4: Creative Direction in Branding

• Understand the role of creative direction and how to find inspiration for your projects.
• Learn to design and present moodboards that resonate with client objectives.
• Analyze creative direction case studies and apply insights to real-world scenarios.

Chapter 5: Designing Logos

• Understand what makes a good logo and explore various logo types and terms.
• Master sketching techniques and vector-based tools to create compelling logo designs.
• Learn to refine logos and enhance composition through detailed case studies.

Chapter 6: Designing a Visual Identity

• Develop cohesive design concepts by working with typography, color, and visual elements.
• Expand visual identities for both online and offline applications through practical mockups.
• Discover how to present completed designs, manage feedback, and refine your work.

Chapter 7: Delivering the New Brand

• Learn to wrap up projects professionally by creating brand guidelines and delivering assets effectively.
• Ensure smooth handover of files and ensure client satisfaction with polished documentation.

Chapter 8: Advanced Branding Topics

• Explore advanced topics, including brand architecture, naming, and rebranding strategies.
• Understand how to approach complex branding challenges with innovative solutions.

Chapter 9: What’s Next

This final chapter prepares you for the next steps in your brand design journey. Explore growth opportunities and apply the skills learned to achieve mastery in branding and design.

Why This Program is a Game-Changer

The Brand Design Mastery course is your ultimate resource to excel in branding. With hands-on assignments, case studies, and expert guidance, you’ll learn to create impactful designs that resonate with clients and audiences alike. This program is not just about theory; it’s about practical application, ensuring you gain real-world skills that set you apart in the competitive design industry.

Take the First Step Today!

Enroll in Ran Segall’s Brand Design Mastery and unlock your potential as a strategic and creative brand designer. Whether you’re building your portfolio, refining your skills, or expanding your expertise, this course provides everything you need to thrive. Start your journey to brand design excellence now!