Russ Henneberry – Content Marketing Mastery Course 2019

Become a Certified Content Marketing Expert

About Your Instructor

Russ Henneberry, founder of Modern Publisher and co-author of Digital Marketing for Dummies, is an experienced digital marketing expert who has trained thousands of professionals. Through his courses, coaching, and books, Russ has helped marketers master the art of content marketing and significantly grow their brands.

What You’ll Learn in This Course

• The Content Lifecycle: Master how to create content for all stages of the marketing funnel—Awareness, Product Evaluation, and Conversion.
• Content Technology: Learn about the 8 types of technology essential for content marketing and gain recommendations for the best tools.
• Blog Marketing Mastery: Discover the 12 critical aspects of a successful blog, from writing stellar posts to creating high-converting lead magnets.
• Content Distribution: Explore techniques for spreading your content effectively via email, SEO, paid channels, and social media.

Why Content Marketing Matters

Content marketing is a critical element of any successful digital marketing strategy. This course will teach you how to:

• Build authority and credibility for your brand.
• Engage prospects and nurture them into loyal customers.
• Generate free, organic traffic by creating content that resonates with your target audience.
• Leverage content to generate leads, boost conversions, and drive sales.

What You’ll Get

• ✅ Instant access to 5 video modules, including 53 lessons, teaching all aspects of content marketing.
• ✅ A downloadable workbook and fill-in-the-blank guides for practical learning and easy reference.
• ✅ A 50-question final exam to test your knowledge and earn a professional credential badge.
• ✅ Lifetime access to the course materials, ensuring you can revisit the content anytime.

Course Highlights

The Content Marketing Mastery Course is divided into modules designed to give you a complete understanding of content marketing:

• Module 1: Learn how to create your customer avatar and understand the fundamentals of content marketing.
• Module 2: Focus on creating top-of-funnel content to attract new leads.
• Module 3: Master middle-of-funnel content to nurture leads and convert them into customers.
• Module 4: Explore bottom-of-funnel strategies for retention and loyalty building.
• Module 5: Blog marketing essentials, from creating an editorial calendar to repurposing content for maximum ROI.
• Module 6: Content distribution techniques to amplify your reach through email, SEO, and social media.

Exclusive Bonuses

• Case studies of world-class brands like Ben & Jerry’s, Lowe’s, and Nordstrom to inspire your strategies.
• Tools to model your content using “content wrappers” for consistent publishing schedules.
• Fill-in-the-blank templates to make content creation and marketing easier.

Take the Next Step in Your Content Marketing Journey

If you’re ready to elevate your content marketing skills, the Content Marketing Mastery Course by Russ Henneberry is the perfect choice. Gain actionable insights, learn proven strategies, and earn a professional credential to showcase your expertise. Join now and take the first step toward becoming a content marketing master.

ENROLL NOW – MASTER CONTENT MARKETING!