Ryan Deiss – Conversion Funnel Mastery

Unlock the Secrets to Profitable Customer Acquisition and Business Growth

If you’re ready to grow your business, create repeatable systems, and optimize your customer acquisition process, then Ryan Deiss’ **Conversion Funnel Mastery** is the perfect program for you. In this course, you’ll learn how to build, optimize, and automate conversion funnels that not only generate leads but turn those leads into paying customers, increasing customer lifetime value, and reducing acquisition costs. This course will teach you the **Customer Value Optimization** process that leads to exponential business growth and teaches you how to create systems that bring in new customers with predictable results.

What You’ll Learn in Conversion Funnel Mastery

Ryan Deiss’ **Conversion Funnel Mastery** course covers everything you need to know about building highly effective marketing funnels. You will be equipped with the tools and knowledge to optimize your existing funnels or create new ones from scratch. The insights from this course will allow you to capture leads, nurture them, and convert them into loyal customers while maximizing the value each customer brings.

Formula for Business Growth

Learn the **Customer Value Optimization** (CVO) process and the essential formula that any business can use to achieve exponential growth. By combining the value of leads, customers, margin, and frequency of purchases, you will unlock your growth potential. This formula is the key to turning your business into a revenue-generating powerhouse.

5 Phases of Customer Value Optimization

Structure your marketing strategy in a way that subtly guides prospects towards making a purchase. The 5-phase process includes everything from lead magnets to tripwires, core offers, profit maximizers, and return paths. By understanding how to move your customers through these stages, you will effectively maximize customer acquisition and retention.

Optimizing Your Lead Magnet

• Learn the **5 key tactics** that make any lead magnet more effective at capturing leads.
• **Create a lead magnet** that speaks to your target audience’s needs and desires.
• Understand how to **maximize lead conversion** by offering specific promises, examples, and solutions.

Crafting a Profitable Tripwire Offer

• Learn the psychology behind **Tripwires**—low-cost offers that convert prospects into customers.
• Discover **splinter offers** and **little victories** that add value while leading your prospects through the funnel.
• Understand the importance of creating offers that build commitment and loyalty right away.

Offering a Profit Maximizer

• ️ Use **upsells**, **cross-sells**, and **bundling** to maximize each customer’s value.
• Learn how to implement **recurring billing** and **line extensions** to keep profits growing.
• ⚙️ Master the art of using **automation** to scale your profit-maximizing strategies efficiently.

️ Architecting a Return Path

• Master the **automated follow-up** system that keeps customers coming back for more.
• Learn how to use **retargeting** and **segmentation** to personalize your marketing efforts.
• Dive deep into **email campaigns** that turn first-time buyers into repeat customers.

What’s Inside the Course?

This comprehensive 7-hour course is divided into multiple modules designed to teach you how to build, optimize, and automate your conversion funnels. From structuring your marketing plan to creating lead magnets and profit maximizers, this course covers everything needed to create effective funnels that deliver consistent business growth. Here’s a quick overview of the core modules:

Module Breakdown

Module 1: Start Here

• **What is CVO?**: Understanding the Customer Value Optimization framework.
• **The Formula for Growth**: Learning the formula to drive exponential growth.

Module 2: Determine Product/Market Fit

• **Crafting a Statement of Value**: Defining the value you bring to the market.
• ⚖️ **SOV vs. USP**: Understanding the difference between your statement of value and unique selling proposition.

Module 3: Optimize The Lead Magnet

• **What is a Lead Magnet?**: Creating effective lead magnets that convert.
• **The Landing Page Checklist**: Ensuring your landing page optimizes conversions.

Module 4: Optimize The Tripwire Offer

• **Types of Tripwires**: Understanding and selecting the best tripwires for your business.
• **The Tripwire Checklist**: A step-by-step guide to implementing successful tripwires.

Module 5: Offer A Profit Maximizer

• **Immediate Upsells**: Boosting sales with immediate upsell offers.
• **Cross-Sells and Bundles**: Creating complementary offers that increase revenue.

Module 6: Architect A Return Path

• **Automated Email Followups**: Retaining customers through automated email sequences.
• **Exit Offers**: Perfecting your exit strategy to retain and win back customers.

Final Thoughts: Unleash Your Business Potential

Ryan Deiss’ **Conversion Funnel Mastery** is the ultimate course for marketers who want to unlock the full potential of their business. By mastering the **Customer Value Optimization** process and learning how to build optimized funnels, you can reduce customer acquisition costs, improve lead conversion, and increase revenue. Take action now and become a certified **Funnel Master**—the marketing skillset that will allow you to create a stream of customers for life.

Get Certified and Start Growing Today!