Ryan Deiss – Digital Marketing Mastery

Become a Highly Paid, Highly Sought-After Marketing Professional…In Only 10 Weeks

Marketing has changed dramatically over the years, leaving businesses to navigate an ever-evolving digital landscape. Gone are the days of relying solely on Yellow Pages, newspapers, or radio ads to generate leads and grow businesses. Today, companies must master dozens of marketing channels to acquire and retain customers effectively. And that’s where you come in.

The Digital Marketing Mastery course by Ryan Deiss is designed to equip you with the essential skills required to become an in-demand digital marketing expert. Over 10 weeks, you will gain hands-on experience in leveraging platforms like Facebook, Google, and YouTube, architecting seamless conversion funnels, and building data-driven strategies to maximize customer engagement and profitability.

What You Will Learn

• Mastering new media channels like Facebook, Google, and YouTube for customer acquisition.
• Designing conversion funnels to turn leads into loyal customers.
• Implementing content marketing strategies to enhance brand authority.
• Building and monetizing large email subscriber lists effectively.
• Engaging audiences through social media platforms like Twitter and Instagram.
• Optimizing search channels to improve visibility and brand representation.
• Tracking and analyzing metrics for data-driven decision-making.
• Running split tests to enhance conversion rates and reduce acquisition costs.

Course Breakdown

UNIT 1: Introduction to Digital Marketing Strategy

This unit lays the foundation for your digital marketing journey. Learn how to identify your customer, define your brand’s value proposition, and choose the best marketing strategies to achieve your goals. By understanding the “Customer Journey,” you’ll develop focused, results-driven campaigns from the start.

UNIT 2: Conversion Funnels and Customer Value Optimization

Learn to design optimized conversion funnels that maximize customer value and reduce acquisition costs. This unit empowers you to create seamless pathways that convert leads into paying customers, delivering results that businesses crave.

UNIT 3: Content Marketing Mastery

Content marketing is essential in the digital age. This unit teaches you how to implement a “Value First” content strategy to attract and nurture prospects. Discover how to leverage other people’s content and generate free, organic traffic while building brand authority.

UNIT 4: Paid Traffic and Customer Acquisition Mastery

Master paid traffic campaigns across platforms like Google, Facebook, and YouTube. Learn cost-effective strategies to grow customer bases while scaling campaigns for consistent business growth.

UNIT 5: Email Marketing and List-Building Mastery

Email marketing consistently offers the highest ROI, but many businesses fail to use it effectively. This unit covers the three types of email campaigns, promotional calendar design, and automated email systems to help you monetize email lists efficiently.

UNIT 6: Social and Community Management

Learn to adapt to the evolving social landscape. This unit covers strategies for engaging with audiences, handling feedback, and building credibility through effective social media marketing practices.

UNIT 7: Search Marketing Mastery

Search marketing is crucial for being found online. In this unit, you’ll learn to optimize search networks like Google, Amazon, and Yelp to ensure your brand’s visibility and reputation.

UNIT 8: Marketing Analytics and Data Science

Discover the power of data-driven marketing. This unit teaches you how to track key metrics, set up analytics dashboards, and make informed decisions based on real-time insights.

UNIT 9: Testing and Conversion Optimization

Learn repeatable processes for split testing and conversion optimization. This unit ensures you can consistently improve your marketing efforts to produce measurable, impactful results.

UNIT 10: Final Project (Optional)

Put your skills to the test with a final project. Build a complete digital marketing plan for a mock brand, and earn your Certified Digital Marketing Professional (CDMP) designation upon successful completion.

Why Enroll in Digital Marketing Mastery?

In just 10 weeks, this course will transform you into a highly skilled marketing professional capable of driving measurable results for businesses. With practical projects, instructor feedback, and in-depth units, you’ll become the “smartest marketer in the room” and a valuable asset to any organization.

✨ Start Your Digital Marketing Journey Today!

Don’t wait to enhance your marketing skills and career prospects. Enroll now and join the ranks of successful marketers who’ve mastered the art of digital marketing with Ryan Deiss’s proven strategies.