Ryan Deiss – Email Follow-Up Machine

Welcome to the Email Follow-Up Machine, a powerful workshop designed by Ryan Deiss to help you craft an “Automated Selling Machine” that consistently converts cold leads into red-hot buyers—even while you sleep! In this workshop, you will learn advanced automated email marketing tactics to build relationships, drive sales, and grow your business exponentially, all on autopilot.

What You’ll Learn

• How to craft an automated email follow-up series: Learn how to create a series that converts—even if you’ve never written “sales copy” before. Our copy-and-paste templates make it simple and nearly impossible to mess up.
• The 4 types of subject lines that drive opens: Get 30+ examples of “killer” subject lines that are proven to get your emails opened.
• Indoctrination Series: Discover the 10-step plan for rolling out an indoctrination series that creates a positive first impression and boosts the open rates of every email you send.
• Conversion Triggers: Learn how to use 4 types of conversion triggers to overcome objections and maximize revenue without overwhelming your list.
• Real-life case studies: See how companies like Angie’s List, Shinola, and SeaVees use automated email marketing to generate millions of dollars in sales.
• Copy-and-paste email templates: Receive DigitalMarketer’s proven templates (5 series, 37 emails) that make crafting high-converting promotional email campaigns as simple as “COPY…PASTE…SEND.”

By the end of this workshop, you’ll create an automated email follow-up series that turns “strangers” into loyal customers and fans of your brand—automatically and perpetually.

What You’ll Create

In this workshop, you will work alongside Ryan Deiss and Richard Lindner, Co-Founders of DigitalMarketer, to build an email follow-up series that not only converts new subscribers into paying customers but also turns them into raving fans of your brand. Here’s a sample of what you’ll receive:

• Fully Customized Indoctrination Series: Use our templates to introduce your brand and make an unforgettable first impression with new subscribers.
• Conversion Campaign Tailored to Your Business: Learn how to create a conversion campaign that moves new subscribers from “hello” to “buy” as quickly as possible.
• Bolt-On Campaigns for Added Conversions: Learn how to extend or re-engage subscribers who haven’t converted, using our 4 “bolt-on” campaign templates.

Workshop Description

“Automate Your Business Growth with Email Follow-up” is a 1-Day, go-at-your-own-pace online workshop that teaches you how to convert your new and existing email subscribers into high-value buyers—and repeat customers. In this workshop, we focus on using advanced email marketing tactics to drive sales, nurture customer relationships, and automate business growth.

You’ll Walk Away With

• A fully customized, automated email follow-up series: Convert more new subscribers into customers while you sleep.
• 8-Point Email Follow-Up Series Audit: A fill-in-the-blank checklist that grades every aspect of your email campaign—from subject lines to calls to action.
• 11 done-for-you email templates: Templates that help you create high-converting promotional email campaigns that have generated hundreds of millions in sales.

Workshop Breakdown

Step 1: Follow-Up Marketing 101

Learn the core concepts of follow-up marketing by reviewing prime examples of email subject lines, the three types of emails every successful business is using, and the two types of email send types you should be utilizing in your own campaigns.

Step 2: Crafting Your Indoctrination Campaign

We’ll walk you through a 10-step plan to quickly roll out an email indoctrination campaign (Welcome Series) that aligns your brand with new subscribers and makes a lasting first impression. This is your one chance to connect and stand out in their inbox!

Step 3: Crafting Your Conversion Campaign

We’ll guide you step-by-step in crafting a conversion campaign that overcomes objections and builds trust, effectively moving new leads from interest to actual buyers.

Step 4: BONUS – Bolt-On Series Stacking

What happens when a subscriber makes it through the initial campaign without converting? We’ll show you how to extend the series and redirect subscribers to new offers using 4 “bolt-on” templates.

Additional Insights: Email Marketing Strategies That Convert

In addition to the hands-on work you’ll do in this workshop, we’ll teach you valuable strategies to continuously optimize your email marketing efforts. You’ll learn how to tweak subject lines, adjust timing, and refine messaging for ongoing improvements in conversion rates. Effective email marketing is an evolving process, and we’ll show you how to keep optimizing for long-term results.

Advanced Strategies for Scaling Your Email Campaigns

• Behavior-Based Campaigns: Learn how to segment your list based on user actions and trigger specific emails based on behavior.
• Optimizing Your Email Funnels: Discover how to build out and optimize email funnels that continually nurture your subscribers and lead them down the path to becoming loyal customers.
• Data-Driven Adjustments: Understand how to analyze email performance data to make informed decisions on where to improve your campaigns.

Start Your Email Automation Journey Today!

Don’t wait for success—create it with an automated email follow-up system that works for you 24/7. Join the workshop today, and start converting leads into loyal customers while building an email marketing strategy that generates continuous revenue.