📱 Master Social Media & Community Management with Ryan Deiss

Welcome to Social & Community Mastery by Ryan Deiss, your step-by-step guide to becoming a highly effective Social & Community Manager. This course will teach you how to track, measure, and manage your social media marketing efforts, increasing your brand authority and converting leads into loyal customers. Whether you’re looking to elevate your personal brand or improve your company’s social media presence, this course provides the tools and strategies to make your social media efforts truly impactful. 🚀

What You’ll Learn 📚

In Social & Community Mastery, you will gain the skills and knowledge to create a powerful social media strategy, engage with your audience, and build lasting connections. Here’s what you’ll discover:

The Social Success Cycle Framework 🔄

Gain clarity on the four categories of social media marketing activities and discover the category every business should start with. 📈

How to Create Your Customer Avatar 🎯

Build a highly effective social media strategy by identifying and targeting your ideal audience using our simple Customer Avatar Worksheet. 🧑‍🤝‍🧑

Leverage Seeker and Engagement Channels 🌐

Understand the strengths and weaknesses of different social media channels and learn how to use them effectively to grow your business. 📊

The 10-Minute Social Media Audit 🔍

Quickly identify gaps in your social media strategy and fix them to optimize your efforts in less than 10 minutes. ⏱️

Automating Social Media Marketing ⚙️

Discover which aspects of social media marketing can (and should) be automated using the best tools and software available. 🔧

Feedback Loop Process 🔄

Learn how to leverage feedback to improve product/service development, content creation, and customer service. 📢

Social Listening Keyword Research Planner 🔑

Set up your social listening campaigns and stay ahead of customer service issues with our easy-to-use tool. 🕵️‍♂️

The 3-Step Social Media Customer Service Plan 🛠️

Learn how to handle angry customers on public social media channels without damaging your brand’s reputation. 🌍

Why Social Media Management Is Essential 📱

Social media has become a crucial tool for businesses to connect with customers, manage their reputation, and drive sales. A solid social media strategy is essential for responding to customer inquiries, promoting products, and building lasting relationships. This course ensures you can effectively manage your online presence, boosting customer satisfaction and engagement while driving sales. 💡

What You’ll Create 🎨

By the end of this course, you’ll have a fully customized social media strategy in place that includes:

• 👤 A Fully Customized Customer Avatar: Tailor your social media strategy to attract and convert the right audience.
• 📊 An Effective Social Listening Strategy: Set up tools to monitor your brand’s reputation and engage with your audience.
• 📝 Highly Engaging Social Media Content: Create “shareworthy” content that resonates with your audience.
• 💼 Social Selling Techniques: Employ “Value First” strategies to gently turn casual connections into leads and customers.

Course Breakdown 🎬

The course includes 3 detailed modules:

Module 1: Start Here 🏁

• Social Success Cycle
• Setting Social Media Marketing Goals
• The Customer Avatar
• Which Social Media Channel Is Right for You
• Engagement vs. Seeker Channels
• 10-Minute Social Media Audit
• When to Automate

Module 2: Social Listening 🕵️‍♂️

• Why Listen?
• Social Listening Tools
• Social Listening Metrics
• Social Listening Keyword Planning
• Feedback Loop Process

Module 3: Social Influencing 🧑‍💼

• Social Influencing Goals
• Growing Social Profiles
• Social Media Bouncing
• Social Media Topic Map
• 7 Blog Post Templates
• Socializing Blog Content

Ready to Take Control of Your Social Media Success? 📈

The Social & Community Mastery course will help you master social media management, turning your efforts into measurable growth and impact. Become a Certified Social & Community Manager and unlock the tools to create a thriving social media strategy. Enroll today and start making a lasting impact on your social communities! 🌍

What You Get When You Enroll 🎁

• 🎓 The Social & Community Mastery Course
• 📹 5 Core Modules
• 🎬 62 Video Lessons
• 📝 9 Handouts
• ✅ 5 Quizzes