Scott Oldford – Leadcraft Masterclass: Facebook Ads

Are you ready to master the art of Facebook Ads and unlock the potential to grow your business exponentially? The Scott Oldford – Leadcraft Masterclass: Facebook Ads is a step-by-step, 6-week program designed to help entrepreneurs and marketers understand, create, and optimize Facebook ad campaigns with proven strategies. With Scott Oldford as your guide, you’ll gain invaluable insights and actionable methods to build a high-performing ad funnel and achieve a strong ROI for your campaigns. Whether you’re a beginner or an advanced advertiser, this masterclass is your key to dominating Facebook Ads.

What to Expect From This Masterclass

Over the course of 6 weeks, you’ll gain a thorough understanding of how to leverage Facebook Ads effectively for your business. Scott Oldford takes you behind the scenes with a “watch over my shoulder” teaching style, revealing the tactics and strategies he’s used to grow multi-million dollar companies and assist countless other businesses in achieving their goals.

Weekly Breakdown

WEEK 1: Foundation and Preparation

• Learn the basics of Facebook Ads and ensure your advertising account is ready to launch campaigns.
• Master the structure of campaigns using the 3-Lane Method and the 4-Part Advertising Pyramid.
• Set up custom audiences leveraging your unique advantages and create conversion tracking for precise results.
• Prepare your online marketing funnel to maximize ROI and develop a budget with clear financial goals.

WEEK 2: Crafting Ads That Convert

• Understand the principles of advertising copy and how it aligns with buyer psychology.
• Set up image-based conversion ads and create three lead generation campaigns.
• Launch high-impact, low-cost retargeting campaigns to drive engagement.
• Develop strategies for budget distribution, audience segmentation, and Green Light Distribution.

WEEK 3: Optimization and Feedback

• Learn first-level optimization techniques and assess campaign performance.
• Develop and launch lead ads and video ads based on real-time feedback.
• Analyze audience segments and refine campaigns for better results.

WEEK 4: Advanced Audience Engagement

• Delve into deeper audience analysis and data-driven decision-making.
• Launch Awareness Ads, Like Campaigns, and Video View Campaigns to boost omnipresence.
• Explore creative ad types and craft a compelling brand voice using storytelling and open-loop techniques.
• Split test audiences and optimize creative assets for better engagement.

WEEK 5: Driving ROI and Scaling

• Understand profitability timeframes and develop high-performing sales ads.
• Implement advanced optimization and budget scaling techniques.
• Utilize pre-selling tactics with creative formats like images, videos, and carousel ads.

WEEK 6: Advanced Retargeting and Final Strategies

• Master advanced retargeting methods and micro-targeting techniques.
• Learn budget cycling and audience cycling strategies for sustained growth.
• Explore funnel stacking to maximize conversions and profitability.

Who Should Take This Masterclass?

The Leadcraft Masterclass is perfect for:

• Entrepreneurs: Business owners seeking to scale their ventures with Facebook Ads.
• Marketers: Digital marketers looking to refine their Facebook ad skills.
• Beginners: Individuals eager to learn the foundations of Facebook advertising.
• Advanced Advertisers: Professionals aiming to optimize and scale their campaigns further.

✨ Why Choose This Masterclass?

This masterclass offers a rare opportunity to learn directly from Scott Oldford, a recognized expert in Facebook Ads and digital marketing. With over a decade of experience and multi-million dollar success stories, Scott’s insights are invaluable for anyone serious about leveraging Facebook advertising for business growth. The hands-on, step-by-step approach ensures you’ll gain the skills needed to create campaigns that deliver real results.

Additional Insights and Takeaways

The Leadcraft Masterclass is more than just a course; it’s a comprehensive roadmap to achieving advertising success. From foundational knowledge to advanced techniques, every aspect of Facebook advertising is covered. You’ll learn to build effective funnels, craft compelling ad copy, and utilize retargeting to its full potential. With actionable insights and practical tools, this program is designed to ensure long-term success in digital marketing.