SEN – SEO Master Class 2.0

The SEO Masters Certification Training Course: Your Blueprint to Building a Profitable SEO Agency.

This definitive SEO certification program is available now for self-study at your own pace in your own comfort zone, allowing you to master in-demand skills on your schedule. We firmly believe this Certification Course WILL make YOU money!

I know, that’s a bold claim. But it’s true and we can guarantee it!! …read on, and you’ll see why we’re so sure.

Like no other training we’ve ever done, THIS is the course where our seasoned experts peel back the curtain, take you by the hand, and actually show you how they boost their own bottom line and grow their customer base by providing a package of very specific SEO Agency Services that are… not only highly profitable on the front end but also provide continuous streams of recurring revenue on the back end.

So, sit up and take notes my friend, because this is the training that’ll provide you with the best ROI for your business, built on timeless principles that are more critical than ever in today’s digital landscape!

🔎 Pillar 1: The Website Audit

(for which we charge clients $1,250)

The SEO Master’s Course shows you specifically what we do in a comprehensive Website Audit. From the perspective of a successful SEO Agency, it’s simply one of our very best money making and client prospecting tools. When we find a company we want as a client, we use the Website Audit as the carrot to attract their interest and secure the appointment. This powerful, value-driven approach often leads into an ongoing relationship with recurring monthly maintenance fees that provide a continuous stream of steady income.

The Master’s course uses a complete demo website to take you all the way through every tiny detail of the audit process, leaving no stone unturned. You’ll see our exact steps and procedures as they typically unfold in a real client engagement. Once you’ve finished this section of the Masters Course, you’ll be armed to close the clients you choose, instead of trolling for just anybody you can get.

Over the years we’ve seen this – the ability to pick and choose your clients — to be THE big difference between the pros that thrive and those that just survive. Owning the ‘how to’ for the Website Audit Process arms you with a prospecting tool that makes you a chooser and your competition the loser. It gives you the closing hook you need to elevate your game, captivate the attention of your prospect, and ratchet-up your bottom line!

🚀 Pillar 2: Super-Optimization Strategies

(for which we charge $150 an hour)

This is where you gain the technical edge. This section reveals all of the little things that add up to become one SUPER advantage for your clients. Seemingly insignificant on-page and technical improvements like reducing page-load speeds, cleaning up mobile usability errors, increasing a site’s quality signals and maximizing the benefits of structured data markups all combine to provide a formidable edge over less efficiently engineered competitor pages.

Simply put, these are the critical technical elements that become the “unexplained” REASON why some webpages rank better when all other factors seem equal. Mastering these strategies will set your services apart and deliver tangible ranking improvements.

🔗 Pillar 3: Next-Generation Link Building

(for which we charge between $500 to $5,000+ a month, recurring)

As you probably know, Google no longer favors such formerly popular and effective link strategies as mass Article, Press Release, Advertorial and Guest Blogging links. And, by taking away the relevance of these links (and even penalizing sites for using them), a huge percentage of sites have seen their webpage rankings buried in the bowels of the search results. For many, the solution is to remap the site’s linking strategy. Easy to say, tricky to do!

That’s why this section of the course focuses on Next-Gen link building strategies that are actually working in 2015 and, because they are based on foundational principles of authority and relevance, are projected to continue working beyond this year and well into the future. The Master’s Course gives you the road map you need for implementing tried, tested, and safe link building strategies that you’ll be able to confidently offer to high end clients as part of your packaged suite of SEO and search-marketing services. This will give you a tremendous advantage over your competition. And, it provides a compelling reason for clients to choose YOUR services over others.

The SEO Master’s Certification Training Course self-study package includes:

• 🎓 Three Recorded Classroom Sessions that are followed by extensive Q&A:** The complete session videos, MP3 audios, and PDF slides are available for each session** and are fully compatible for viewing on any device; desktop, laptop, notepad, or mobile. Here are the total Run Times including the valuable Q&A…
• ❓ One Recorded Mega-Q&A, Session Four, that runs for the whole 105 minutes.** This is where the LIVE participants peppered our expert trainers (Casey Markee & John Heard), with every challenging and insightful question they could think of.** And, YOU get to be the fly on the wall that listens-in to this insightful exchange between students and teachers, gaining clarity on real-world problems.
• 💬 30 days of Unlimited Free FastAnswers to all of your questions:** Honestly, it’s hard to imagine you’d think of many (or any) questions that weren’t already asked & answered in the course. But, if you do, then you can the ask the expert just like the LIVE participants could. As you work your way through the classroom sessions, simply write down your questions. As they get answered throughout the course, check them off. When you finish the course, simply email any of your unanswered questions to us and you’ll have your answers from one of our knowledgeable experts within one business day. (A real-world value: $49 per FastAnswers reply)

The most powerful component of this training is its focus on the Website Audit as the ultimate client acquisition tool. This isn’t just a technical service you learn to perform; it’s a strategic marketing weapon. By mastering this process, you gain the ability to demonstrate immense value to any potential client before they ever pay you a dollar, fundamentally shifting the sales dynamic in your favor and making you the obvious choice for their business.

This program is engineered to help you build a real business, not just learn a technical skill. The emphasis on packaging services for recurring monthly revenue is the key to financial stability and scalability for any agency or freelancer. You will learn how to move away from the unpredictable “feast or famine” cycle of one-off projects and build a foundation of steady, predictable income that allows your business to thrive.

While search engine algorithms are in a constant state of evolution, the core principles taught in this course are timeless. The fundamentals of technical excellence covered in Super-Optimization—like site speed, mobile experience, and clean architecture—are more critical than ever. Likewise, the focus on building real authority through Next-Generation link strategies is the only sustainable path to long-term rankings. This course provides the unshakable foundation you need to navigate any future changes in the SEO landscape.

You are learning directly from true, in-the-trenches practitioners. The trainers, Casey Markee and John Heard, are not just academics; they are experts who run a successful agency and manage real client campaigns. This means you are receiving a battle-tested, real-world system that is proven to work, not just a collection of theories from a textbook. The insights shared in the extensive Q&A sessions alone are a masterclass in practical problem-solving.

Ultimately, this certification course is your invitation to become a “chooser” in the world of SEO services. Armed with a high-value prospecting tool and the skills to deliver transformative results, you will no longer have to desperately take any client that comes your way. Instead, you will have the confidence and the system to attract, pitch, and close the high-quality clients you want to work with, building a more profitable, enjoyable, and successful SEO business on your own terms.