Seth Godin – The Marketing Seminar

Summer Session

🌱 Make things better

An Akimbo workshop for marketers who want to grow.

Around the world, more than 8,000 marketers have used this Seminar to make a difference. Entrepreneurs, freelancers, artists, musicians, non-profit leaders, CEOs, teachers and real estate brokers have all found what they were seeking through the magic of this Akimbo workshop, taught by Seth Godin.

Marketing doesn’t have to mean shouting, scamming, and being manipulative. By learning the techniques proven to work in the modern world, you can do marketing that you’re proud of…because it’s ethical, generous, and effective. With these skills, you can stand tall as a smart, modern marketer.

The Marketing Seminar teaches you something you didn’t think you needed to learn, but then, quite suddenly, you’ll wonder how you got along without it. It helps you see what’s possible, connects you with others going in the same direction, and gives you the foundation to do the work you’ve always wanted to do.

🤝 You can do marketing you are proud of

This 100-day seminar will teach you, inspire you and connect you to peers who will help you bring your work to a larger and more receptive audience. You’ll discover that you don’t have to hate the marketing you do. In as little as 20 minutes a day, you can learn to make a bigger impact. And with a bonus 100 days and 10 extra videos, gives you 200 days to make the most of your experience.

With videos, personalized exercises and discussion, the Seminar takes 50–100 hours (not including bonus material) to complete.

What’s Inside The Seminar:

Two ways to engage:

More customized than a book, safer than real-world testing, and proven to work

Your projects. Your questions. Your problems. Most courses on marketing don’t talk about your projects. Most books on marketing don’t examine the details of your problems. Most webinars don’t answer your follow-up questions. And there isn’t a consultant in the world who can read your mind to help you through your confusion. The result? You haven’t made the change that you hope to create. Maybe it’s time to try a different approach.

The Marketing Seminar is a better way forward that’s proven to work. Over the last six sessions, the Seminar has transformed thousands of careers, from entrepreneurs with no marketing experience to directors in established organizations. With more than 50 videos taught by Seth Godin released over 100 days, you will learn the basic skills for successful modern marketing. Plus a bonus 100 days and 10 extra videos gives you the ability to make the most of your experience. But more importantly, the videos are paired with 200+ questions designed to guide you to new insights and strategies for your immediate work—no matter where you are in your career. All questions and answers are shared on the discussion boards—a confidential space to discuss and test out ideas with professional peers around the world, available 24/7.

The cost of hiding your voice

The best way to learn marketing is in context—by doing it, by talking about the specifics of a case. It’s possible that you haven’t found the key to making a bigger impact because there hasn’t been a learning space for you to share the particulars of your problem. It’s also possible that you don’t feel ready to talk. I’m not ready, I’m not sure, I need to learn more before I can contribute… The problem is that no one can help you move forward until you speak up. It’s time to stop hiding.

The cost of hiding and waiting is clear. Graduates of The Marketing Seminar have already begun to see the real world transformation in their work. By thinking through the questions accompanying each video, asking questions, discussing with others, Seminar participants have found insights that have unlocked their hardest challenges and have opened doors to fresh opportunities. With the new skills and ideas, they feel prepared to lead lasting change in their companies, organizations, and communities—in ways that are ethical and effective.

💡 A New Path Forward for Marketers

For too long, marketing has been associated with coercion, hype, and interruption—tactics that leave both the marketer and the customer feeling diminished. The result is a deep-seated frustration among good people with good ideas who feel stuck, unable to get their message heard without compromising their values. The Marketing Seminar was created to provide a powerful and proven alternative: a path to doing marketing that is built on empathy, generosity, and service.

This is more than a series of video lectures; it is a transformative workshop designed to fundamentally shift your perspective. The true magic of the seminar lies in its Socratic approach. You are not a passive recipient of information. Through the 200+ carefully crafted questions, you are an active participant, prompted to apply each concept directly to your own work. This process of introspection, combined with the feedback from a global community of peers, is what creates profound and lasting breakthroughs.

The community aspect is the beating heart of this experience. By engaging on the 24/7 discussion boards, you are joining a trusted circle of professionals who are wrestling with the same challenges you are. It is a safe space to test ideas, share vulnerabilities, and receive constructive feedback. This collective wisdom and shared journey transform the learning process from a solitary struggle into a collaborative adventure, dramatically accelerating your growth and confidence.

Ultimately, the graduates of this seminar don’t just walk away with a new set of marketing tactics. They leave with a new identity. They learn to see themselves not as advertisers who interrupt, but as change-makers who connect and lead. They gain the confidence to find their voice, the strategy to build their tribe, and the skills to do work that truly matters. They learn how to “make things better.”

Enrolling in The Marketing Seminar is an investment in your ability to make a meaningful impact. It is a decision to stop hiding and to start leading. If you are ready to learn a better way to market, to connect with a community that will elevate your work, and to finally do the marketing you can be proud of, then this is the path you have been searching for.