Simo Ahava – Google Analytics 4 in Big Query

Master the art of combining Google Analytics 4 (GA4) with Google BigQuery in this comprehensive course by Simo Ahava. Learn how to analyze and extract actionable insights from your data with advanced SQL queries, create custom reports, and optimize your analytics workflows. Whether you’re new to BigQuery or seeking to refine your skills, this course provides step-by-step guidance to empower you with the tools and techniques needed to unlock the full potential of GA4 data in BigQuery.

What You Get

The Google Analytics 4 in Big Query course delivers practical and hands-on lessons designed to help you navigate the complexities of GA4 data and BigQuery integration. Here’s what’s included:

Getting Started

• Setup BigQuery Environment: Get step-by-step guidance on setting up your BigQuery environment for seamless operation.
• GA4 and BigQuery Integration: Learn how to link Google Analytics 4 with BigQuery for efficient data export and analysis.
• Explore Export Schema: Understand the GA4 export schema and its components for better data comprehension.
• SQL Basics: Run your first SQL query and dive into the fundamentals of querying data.

Events & Users

• GA4 Data Models: Deepen your understanding of GA4’s session and user data models.
• Data Sessionization: Learn to sessionize event data streams in BigQuery for better insights.
• User Grouping: Group data by user dimensions and access user properties for in-depth analysis.
• Unnesting Data: Master the art of unnesting nested data structures in BigQuery.
• Query Optimization: Learn about query costs and how to optimize them for efficiency.

Engagement & Retention

• Sessionization Logic: Customize GA4’s sessionization logic to align with your unique business needs.
• Engagement Segmentation: Use engagement metrics to segment and analyze user behavior.
• Custom Pathing Reports: Build user navigation reports to visualize website interactions.
• Event Funnels: Create detailed event funnels and event reports for actionable insights.
• GA4 Retention Models: Replicate and customize retention models to monitor user loyalty.
• Google Data Studio Integration: Integrate BigQuery data into Google Data Studio for compelling visualizations.

Monetization & Lifetime Value

• Ecommerce Schema: Explore the ecommerce event schema in GA4 data for online sales analysis.
• Ecommerce Metrics: Calculate and interpret key ecommerce metrics to drive growth.
• Items Funnel Reports: Build comprehensive funnel reports to track item-level performance.
• User Lifetime Value: Calculate and visualize lifetime value metrics to understand customer worth.

️ Advanced Queries

• Advanced BigQuery Techniques: Explore advanced methods for working with GA4 data.
• Engaged Sessions: Develop your custom definition of an “engaged session” for tailored analysis.
• Data Integration: Combine GA4 data with public datasets for deeper insights.
• Schema Flattening: Flatten the GA4 schema for relational database compatibility.
• Continuous Updates: Stay updated with new content added regularly to enhance your learning.

Why Choose This Course?

The Google Analytics 4 in Big Query course by Simo Ahava is perfect for professionals and businesses aiming to elevate their analytics capabilities. Here’s why this course stands out:

• Comprehensive Curriculum: Covers everything from basics to advanced query techniques.
• Hands-On Learning: Apply what you learn with real-world examples and datasets.
• Expert Instruction: Learn from Simo Ahava, a leading expert in Google Analytics and BigQuery integration.
• Practical Outcomes: Gain actionable insights to improve decision-making and business strategies.

Unlock the Power of GA4 in BigQuery Today!

Take your analytics skills to the next level with the Google Analytics 4 in Big Query course. Learn how to transform your raw data into meaningful insights, craft custom reports, and optimize your decision-making processes. Enroll now and gain the expertise to leverage the full potential of Google Analytics 4 with BigQuery.