Simo Ahava – Server-side Tagging in Google Tag Manager

Welcome to Server-side Tagging In Google Tag Manager! This comprehensive course will teach you everything you need to know about setting up a server-side tagging environment, migrating your client-side tags to run through the server, customizing the environment, optimizing Google Cloud Platform resources, and more. This course is perfect for anyone looking to master server-side tagging and enhance their knowledge in the field of data privacy and governance.

What You Will Learn:

How to set up and configure your own server-side tagging environment
How to migrate client-side tags to the server for better privacy and performance
Optimizing Google Cloud resources and handling production data
How to use server-side technologies to protect user privacy and control data flow
Advanced techniques in API building and integrating other tools and Cloud services

⚡️ Why Server-side Tagging is Essential

With the ever-evolving privacy legislation and browser tracking protections, server-side tagging has become a critical strategy for businesses. Client-side scripts, which directly collect user data in the browser or app, often result in performance issues and privacy concerns. Server-side tagging introduces an intermediary between the user and the vendor, enabling site owners to take control of data flows, ensuring privacy and security, and improving site performance by offloading tracking tasks to the server.

Key Features of Server-side Tagging

Data Privacy: Server-side tagging helps ensure the protection of user data by controlling how and where data is processed.
Improved Site Performance: By moving data collection logic to the server, the load on the user’s browser is reduced, improving the browsing experience.
Better Data Governance: Take full control of how and where your data is sent, ensuring compliance with privacy regulations.
Scalability: Server-side tagging enables scalable solutions that can handle large amounts of data with minimal impact on performance.

Who Should Take This Course?

This course is designed for various professionals in the tech and marketing industry, including:

Marketing professionals looking to expand their knowledge of Google Tag Manager and leverage Cloud technologies
IT or web developers concerned with client-side tags and aiming to improve governance
Managers responsible for overseeing data collection and processing within organizations
Data privacy or security professionals wanting to implement solutions to protect user data
Google Tag Manager users who want to explore server-side technologies and the Cloud

Course Structure & Content

The course is designed to provide step-by-step guidance on server-side tagging. It includes 70+ bite-sized video lessons that cover all the necessary steps to successfully implement server-side tagging in your own environment. The videos come with voice-over explanations, interactive transcripts, and subtitles for better understanding.

Getting Started with Server-side Tagging

Set up the server-side tagging environment
Create your first client and tag
Explore preview mode in detail
Configure the browser to send hits to the server

⚡️ Upgrading Your Environment

Reserve and map a custom domain to your server
Learn about DNS and how to set up records properly
Understand Cloud resources and how to optimize them
Learn how to upgrade your environment to handle production data
Optimize costs and monitor Cloud resources

Customizing Your Endpoint

Import community templates into your server container
Learn about custom templates and how to build or customize them
Build your own client and tag templates
Consolidate data streams to preserve client-side resources and enhance performance

Advanced Customizations & Tips

Access an expanding inventory of advanced tips & tricks
Learn to build your own APIs, integrate with other Cloud services, and more
Stay up to date with constantly updated content
Submit requests and suggestions for new content

Benefits of Server-side Tagging for Businesses

Server-side tagging is revolutionizing the way businesses manage user data, ensuring both privacy and performance. By taking this course, you’ll not only learn how to implement server-side tagging but also gain valuable insights into optimizing Google Cloud resources and enhancing your website’s speed. This will give you a competitive edge in managing your business’s data while staying compliant with privacy laws and regulations.

Why This Course Is Right for You

Whether you’re a marketer, web developer, or a data privacy professional, this course equips you with the tools and knowledge to implement server-side tagging effectively. With a combination of practical lessons, real-world applications, and ongoing content updates, you will be well-prepared to make informed decisions that benefit both your business and your users. Don’t miss out on this chance to advance your technical expertise and take your business to the next level!

Start Learning Server-side Tagging Today!

Enroll in this course today and learn how to take control of your data collection, improve performance, and ensure user privacy with server-side tagging. Whether you’re new to Google Tag Manager or looking to expand your expertise, this course provides the tools and knowledge you need to succeed.