Stu McLaren – Tribe 2019

Turn What You Already Know, Love, and Do Into Recurring Revenue

If you’re looking to create a low-stress business that gives you the freedom you want and the steady stream of recurring revenue you need to create the life you love, then reading this letter will be the best decision you can make for your future. In Tribe 2019, Stu McLaren provides a proven system that helps you serve your audience in a way that eliminates stress while generating reliable, recurring sales.

⚠️ A Warning About Recurring Revenue

Recurring revenue requires a shift away from the old ways of doing business. Traditionally, businesses make a sale and hope customers return, but this method is stressful and unpredictable. In contrast, Tribe 2019 equips you with a system that repackages what you’re already doing and delivers it through a membership site, giving your business stability and predictable sales every month. This approach allows you to create high value for your clients while generating dependable income for your business.

What Is TRIBE?

TRIBE is a six-module training program designed to give you the clarity and confidence to launch, grow, and scale a high six, seven, or even eight-figure membership site. Based on over 10 years of experience working with tens of thousands of membership site owners, Stu McLaren has distilled the most impactful strategies that will make all the difference for you and your business.

How Does The Program Work?

All course materials, downloads, and instructions are provided through our members-only website, The TRIBE Hub. You will follow along at your own pace after each module is released. The program includes several short video lessons, downloadable audio versions, transcripts, and summaries to ensure you can learn in the way that suits you best. The course is optimized for mobile devices so you can learn on the go with ease.

Your Foundation Strategy

This module focuses on identifying who you will serve, what they really want, and how to deliver value through the right type of membership site. You will discover the four reasons someone joins a membership site and how understanding these reasons gives you a strategic advantage in positioning yourself and your offerings. Additionally, you’ll learn the two essential research pieces you need to know about your market, as well as the six membership models and how to choose the one that’s right for you.

Your Content Strategy

Crafting content that is easy to deliver and compels people to buy is essential. This module covers the “Success Path™”, which provides your audience clarity and momentum, ensuring they stay engaged. You’ll also learn how to create a year’s worth of content in less than a week, and the importance of structuring content in a way that minimizes member cancellations.

Your Marketing Strategy

This module focuses on attracting new paying members. Stu will share the few key strategies that he uses repeatedly to add thousands of members with every promotion. You will learn about the pros and cons of open vs. closed marketing plans, the seven pricing strategies, and how to position your membership as a “must-have” resource.

Your Retention Strategy

Retaining members month after month is key to maximizing your revenue. This module walks you through how to keep members engaged for longer periods, with actionable tactics for minimizing drop-off rates. You’ll learn the real reasons people stay, simple tweaks to improve customer lifetime value, and how to enhance engagement through gamification.

Your Growth Strategy

Scaling your business with ease and minimal stress is the focus of this final module. Stu walks you through the four growth stages of your membership and the critical numbers you need to know in order to scale to seven-figure businesses. You’ll also learn how to hire the right roles at the right time and automate tasks for greater efficiency.

Additional Insights for Scaling Your Business

As your membership grows, it’s crucial to maintain a strategic approach to avoid burnout. By focusing on high ROI tasks, automating processes, and bringing in passionate volunteers, you’ll be able to scale your business without compromising on quality or service. This approach allows you to build a sustainable business with a long-term vision.

Ready to Launch Your Membership Site?

Tribe 2019 equips you with all the tools and knowledge you need to build a successful, low-stress membership site that generates recurring revenue. Whether you’re just starting out or looking to scale an existing site, this program provides the clarity, confidence, and strategies to help you grow and succeed. Join today and start creating the business—and life—you’ve always wanted.

Take Action Now and Build a Recurring Revenue Business

Don’t wait any longer to make your membership business a reality. Stu McLaren’s Tribe 2019 offers everything you need to turn your passion into a sustainable, profitable membership site. With clear, actionable steps and proven strategies, you can start building recurring revenue and living the life you’ve always dreamed of.