Take Some Risk โ Shopping Campaign Structure and Management
Master the Art of Shopping Campaign Management
Have you ever felt overwhelmed managing your shopping campaigns, especially when results donโt meet expectations? Take Some Risk โ Shopping Campaign Structure and Management, led by Duane, is the ultimate guide to mastering shopping ads. With 9 years of experience across 35+ countries, Duane shares proven strategies, insights, and techniques to help you set up, manage, and scale shopping campaigns for long-term success. Whether you’re working with ecommerce stores, direct-to-consumer brands, or third-party retailers, this course equips you with tools to dominate your niche and maximize performance.
Whatโs Inside the Course?
Campaign Settings
- Learn the best settings to optimize your campaigns right from the start.
Campaign Structure
- Discover effective ways to organize your campaigns for peak performance.
Bid Strategies
- Understand various bidding strategies and apply them effectively for maximum ROI.
Negative Keywords & Search Term Report
- Filter irrelevant traffic by mastering negative keywords and search term analysis.
Shopping Feed (A/B) Testing
- Learn to optimize your shopping feeds through strategic A/B testing.
Remarketing: Standard & Dynamic
- Re-engage potential customers with effective remarketing tactics.
Scaling Campaigns
- Implement growth strategies to dominate your space and achieve scalability.
Performance Max
- Explore Googleโs Performance Max campaigns and integrate them into your strategy.
Seasonal & Holiday Strategies
- Prepare for Black Friday and other major holidays with tailored strategies.
Tailored Solutions
- Learn specific techniques for managing campaigns with small budgets or high-end brands.
Who Should Enroll?
- Ecommerce Business Owners: Gain control of your shopping campaigns and maximize profits.
- Digital Marketers: Level up your skills with advanced strategies for client campaigns.
- Marketing Agencies: Streamline campaign management and deliver better results for multiple clients.
- Retailers: Enhance your direct-to-consumer or third-party retail strategies with expert guidance.
Why Choose This Course?
This course offers real-world insights, practical tools, and comprehensive guidance. With 14 detailed videos, templates, and slide decks, youโll learn to navigate challenges, implement cutting-edge strategies like Performance Max, and stay ahead of Googleโs updates. Whether youโre a beginner or an experienced marketer, this course delivers everything you need to master shopping campaign management and achieve consistent success.