💡 Here’s What You Get: The Engaging Ads Blueprint

The **Engaging Ads Academy** provides a simple, four-step process for creating video ads that captivate audiences and drive results. It’s a complete system from planning to launch.

⚙️ Step 1: PLANNING & RESEARCH – The Most Important Step

“If you fail to plan, you plan to fail,” and creating ads is no different. We dive deep into the planning process, show you exactly how to do it, and tell you everything you need to consider when planning your engaging video ads. We even provide templates you can use that give you proven ad angles and structures that are guaranteed to work.

✍️ Step 2: SCRIPTING – The Foundation of Your Ad

This is where pen meets paper and you flesh out what the heck is going to happen in your ad! We teach you a wide array of copywriting techniques that you can use to make your ads as persuasive as possible. This is also where we give you a ton of different resources to help you plan what shots, transitions, and lines you’ll need in your ads, ensuring a cohesive and compelling narrative.

🎬 Step 3: SHOOTING/EDITING – Where the Magic Happens

You don’t need thousands of dollars of camera gear or a ten-person crew. We teach you how to shoot engaging ads with just your smartphone! (we actually use a phone instead of a camera ourselves, because it’s that good). Editing is also very straightforward. All we’re doing is putting together the video we planned out at the start. That’s it! You can obviously get more involved with different effects, transitions, and overlays, but that is up to you! Included in this course is an entire beginner-to-advanced editing course, so no matter where your skills are, you’ll be taken care of.

🚀 Step 4: LAUNCH – From Creation to Conversion

Once your ads are done, this isn’t necessarily the end of the process! We teach you all about how to recycle assets for future ads. This means that as you make more ads, you create a bank of assets you can keep using well into the future, creating a sustainable and scalable advertising system.

📚 Course Overview: Mastering the Art of Engaging Ads

The **Engaging Ads Academy**, offered by TMS Media, is a comprehensive online course designed for marketers, business owners, and creatives eager to improve their advertising skills through engaging and effective ad strategies. This course provides practical insights, innovative techniques, and actionable strategies for creating ads that not only reach audiences but also resonate with them, driving higher engagement and conversion rates.

👥 Target Audience: Who Should Enroll?

This course is suitable for a wide range of individuals who are looking to create more impactful advertising campaigns. It’s the perfect fit for anyone who wants to turn their ad spend into a profitable investment.

• ✧ Marketing professionals looking to enhance their advertising skills and creative output.
• ✧ Business owners wanting to leverage advertising to boost their sales and brand presence.
• ✧ Content creators aiming to create impactful ad content for themselves or their clients.
• ✧ Anyone interested in learning the art of engaging advertising and mastering video creation.

📚 Course Curriculum: A Deep Dive into Engaging Ads

The course curriculum is meticulously structured to cover various aspects of creating engaging ads. Below are some key modules that provide a comprehensive framework for success.

1. Understanding Your Audience

Learn the fundamentals of identifying and deeply understanding your target demographic. This module focuses on:

• ✧ Conducting thorough market research.
• ✧ Creating detailed customer personas that bring your ideal client to life.
• ✧ Utilizing audience insights to guide your ad content creation, ensuring your message resonates.

2. Crafting Compelling Ad Copy

This section delves into the art of writing persuasive ad copy that resonates with audiences. Key topics include:

• ✧ Principles of persuasive writing that drive action.
• ✧ Using emotional triggers to create a deeper connection with your audience.
• ✧ Crafting strong calls to action that guide your audience to the next step.

3. Visual Storytelling in Advertising

Explore the crucial role of visuals in advertising and learn how to create eye-catching content. This module includes:

• ✧ Understanding core design principles for effective visual communication.
• ✧ Creating eye-catching graphics and images that stop the scroll.
• ✧ The critical importance of branding in visual storytelling to build a memorable brand.