Tom Critchlow – SEO MBA Executive Presence

What You Get

Week 1: Good SEO Strategy

Learn how to create an effective and actionable SEO strategy that goes beyond just a task list. Understand how to develop strategies that are compelling, credible, and aligned with stakeholder expectations. This week lays the foundation for mastering SEO strategy design with a focus on practicality and impact.

Week 2: The Value of SEO

Discover how to link SEO efforts to tangible business value and revenue, even for challenging projects like link building. Gain insights into various business models and learn how they influence funding decisions. By the end of this week, you’ll have the tools to position SEO as a critical component of business growth.

Week 3: Investment Models

Master the creation of financial investment plans and business models for large-scale SEO initiatives. Learn how to effectively manage stakeholders to secure buy-in and critical information needed to develop compelling financial models that justify SEO investments.

Week 4: Effective Business Presentations

Gain expertise in structuring clear and persuasive communication, from writing concise emails to delivering full strategy presentations. Learn to manage upwards and present strategies with the precision and effectiveness of top consulting firms like McKinsey.

Week 5: Getting Things Done

Learn how to align with other teams, navigate resource allocation, and address organizational politics. Improve your communication skills with senior stakeholders and discover the importance of pre-agreement to secure buy-in and budget approvals effectively.

Bonuses

• Essential Templates: Access three ready-to-use SEO investment model spreadsheets and a comprehensive SEO strategy presentation template to streamline your workflow.
• Practice Scenarios: Get hands-on with three simulated examples that include challenges and solutions, helping you apply course concepts effectively. Perfect for skill-building or interview preparation.

Why Enroll in SEO MBA Executive Presence?

The *SEO MBA Executive Presence* course by Tom Critchlow is a game-changer for SEO professionals, marketers, and business leaders. This program equips you with the skills to craft impactful SEO strategies, link them to business outcomes, and effectively communicate your ideas to senior stakeholders. With a focus on actionable knowledge, this course ensures you’re ready to tackle real-world challenges and elevate your executive presence in the SEO space.

Additional Insights: Building Executive SEO Skills

Understanding how to align SEO initiatives with broader business goals is essential for modern marketers. This course helps you develop a deep appreciation for business models, financial planning, and stakeholder management. By the end, you’ll have the expertise to position yourself as a trusted advisor in SEO and business strategy.

Scaling Your Impact with Practical Knowledge

With tools like investment model templates, simulated scenarios, and presentation strategies, this course prepares you to make a lasting impact in your organization. Whether you’re a beginner or an experienced professional, the knowledge gained here will elevate your skills and position you for leadership roles.

Unlocking Your Full Potential as an SEO Leader

The *SEO MBA Executive Presence* program is more than just training; it’s a pathway to executive-level expertise. By mastering strategic thinking, financial modeling, and effective communication, you’ll gain the confidence and skills needed to lead impactful SEO initiatives and drive measurable results.