Chapter Highlights

Chapter 1: Build Your Website Foundation BEFORE You Build Links

• ✔️ Optimize your website design for conversion goals.
• ✔️ Improve speed and load time for better user experience.
• ✔️ Utilize tracking and analytics to measure and optimize results effectively.
• ✔️ Perform a Google Search Console performance and indexing audit.

Chapter 2: Interlinking

• ✔️ Learn how to build links on day one to establish authority.
• ✔️ Master silo linking with main keyword and long-tail variation pages.
• ✔️ Use advanced interlinking strategies to pass authority within your site.
• ✔️ Link out to authority sites without fear of leaking “link juice.”

Chapter 3: Identify “Good” Links for Maximum SEO Gains

• ✔️ Understand the importance of link relevance and desirability.
• ✔️ Learn about Moz’s Domain Authority and other key metrics like Ahrefs DR and Majestic Trust Flow.
• ✔️ Differentiate between no-follow, do-follow, UGC, and sponsored attributes.
• ✔️ Prioritize high-traffic domains over third-party metrics.

Chapter 4: Low Hanging Fruit

• ✔️ Leverage directory link building with 12 actionable do-follow links.
• ✔️ Build social media profile links to fill Google page one with your brand name.
• ✔️ Secure supplier, vendor, service, and software links for additional credibility.
• ✔️ Score high-authority podcast links without starting your own podcast.

Chapter 5: Press Releases (Links + Leverage)

• ✔️ Partner with the best PR distribution networks, including Business Insider.
• ✔️ Write press releases that earn direct links and increase brand authority.
• ✔️ Use a winning press release template to get featured on major websites.

Chapter 6: Linkable Content Assets

• ✔️ Build content assets that naturally attract backlinks.
• ✔️ Hire professional writers to create high-quality, link-worthy content.
• ✔️ Use infographics as a top-performing content strategy.

Chapter 7: Help a Reporter Link Building

• ✔️ Secure 3-5 high-authority links monthly with the “Contributor Magnet Method.”
• ✔️ Generate free long-form blog content with smart content hacks.

Chapter 8: Competitor Traffic Sniping

• ✔️ Identify your competition’s top-performing traffic pages.
• ✔️ Use the “Copy x Enhance x Double” strategy to outrank competitors.

Chapter 9: Guest Blogging

• ✔️ Secure 25 high-authority guest posts and contributor accounts in 30 days.
• ✔️ Learn to contribute to platforms like Entrepreneur.com, Inc.com, and Forbes.
• ✔️ Develop your unique voice or hire a ghostwriter for professional results.

Chapter 10: Miscellaneous Link Hacks

• ✔️ Get Wikipedia links and use Google Alerts for link-building opportunities.
• ✔️ Use the “Now Hiring” and discount link-building hacks for unique backlinks.

✨ Why Choose This Course?

Tommy McDonald’s guide offers everything you need to master link building and SEO, whether you’re a beginner or a seasoned marketer. From building foundational links to advanced strategies like press releases and guest blogging, this course ensures you stay competitive in search engine rankings. Plus, with tools like templates and exclusive hacks, you’ll have everything to create a scalable and profitable link-building strategy.

This course is not just about building links—it’s about building authority, visibility, and a long-term SEO foundation for your website. With actionable steps and insider knowledge, you’ll learn how to rank higher on Google, attract organic traffic, and drive sustainable growth for your business or clients.