Advanced Web Metrics with Google Analytics

Master Google Analytics with This Complete Guide

Covering the very latest version of Google Analytics (GA), the third edition of this bestseller offers more ROI-building tips and techniques than ever before. If you want to become proficient in leveraging all of Google Analytics’ powerful capabilities and reports, this is the guide for you. Learn to measure the performance of your campaigns in real time, track social and mobile visitors, evaluate multichannel marketing impact, and more. This comprehensive practitioner’s guide equips you to improve your website, brand, and bottom line by unlocking the full potential of Google Analytics.

Key Features

• Quickly become productive with the new user interface and exciting new tools, such as Multi-Channel Funnels.
• Discover advanced capabilities, including how to track mobile and social media visitors and monitor embedded video usage.
• Learn super workarounds, advanced techniques, and actionable tactics to boost your analytics efficiency.
• Follow best practices and learn from compelling, real-world examples to apply insights directly to your business.
• Optimize search engine marketing efforts, monetize non-e-commerce sites, and track both offline and online marketing activities.
• Integrate Google Analytics data seamlessly with third-party systems, including CRM platforms, for deeper insights.

What Experts Are Saying

“It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics… buy this book and you’ll be on your way to being an analysis ninja!” —Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google

“A must-read if you’re playing in the big leagues.” —Chris Sherman, Executive Editor, Search Engine Land

“A great practitioner’s resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives.” —Sara Andersson, Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia

“With a good mix of concepts, examples, and how-to’s, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes.” —Stéphane Hamel, Director of Strategic Services, Cardinal Path

Additional Insights

Gain a deeper understanding of how Google Analytics can transform your digital marketing strategies. This guide takes you beyond the basics, delving into actionable strategies to maximize the value of your data. Learn how to create custom dashboards, implement advanced segmentation, and use attribution modeling to evaluate your marketing channels effectively.

Discover tips for troubleshooting common analytics issues, setting up goals and conversions, and using Google Tag Manager for seamless tracking. Whether you’re a marketer, business owner, or data analyst, this book provides the tools to uncover actionable insights that drive measurable results.

The book also emphasizes the importance of aligning analytics metrics with business objectives. By integrating data insights into your decision-making process, you’ll enhance campaign performance and ROI across all digital platforms.

Stay ahead of the curve by understanding the latest trends in analytics, including cross-device tracking and enhanced e-commerce reporting. The practical examples and case studies included in this guide make it an indispensable resource for any digital professional.

With step-by-step instructions and expert advice, “Advanced Web Metrics with Google Analytics” ensures you have everything you need to excel in the competitive digital landscape. Transform data into decisions and achieve unparalleled success in your campaigns today.