Alex Cattoni – Posse Eye Brand Voice Challenge Program

Learn how to create a magnetic brand identity that resonates with your audience and builds loyalty through the Posse Eye Brand Voice Challenge. This program is designed to help you discover your brand’s core values, craft a unique voice, and develop a compelling story that captivates your customers.

What You Get:

DAY 1
6 QUESTIONS THAT EVOKE YOUR POWER VALUES

Today, 89% of customers are loyal to brands that share their values. In this session, we’ll uncover your brand’s core values and conviction codes to attract dream customers and stand out in the marketplace.

DAY 2
BECOMING THE TRUSTED SOURCE YOUR CUSTOMERS SEEK

Understand your brand personality and how it reflects the values of your target audience. Use the Mentor’s Mirror technique to connect deeply with your customers and become their trusted go-to brand.

DAY 3
HOW TO CRAFT A BRAND DNA BEYOND COMPARE

Define your unique brand DNA and develop a standout positioning strategy. This module guides you to craft a mission that differentiates your brand and creates an impactful messaging strategy.

DAY 4
3 STEPS TO BUILDING A POWERFUL BRAND STORY

Learn how to create a compelling brand story that resonates with your audience. Using a proven 3-part storytelling structure, this session helps you craft narratives that inspire trust and loyalty.

DAY 5
CONJURING A SPELLBINDING BRAND VOICE

Discover your brand’s unique Rally Cry and create a spellbinding voice that unites your audience. Walk away with a comprehensive Brand Voice Guide that brings consistency to your messaging and drives your mission forward.

Bonuses:

FREE BONUS #1
THE COPY POSSE BRAND VOICE GUIDE + CUSTOMIZABLE TEMPLATE

Get exclusive access to Alex’s own Brand Voice Guide along with a customizable template to craft your unique brand identity and voice.

FREE BONUS #2
TELL-ALL INTERVIEW WITH COPY POSSE ALUMNI

Learn from six aspiring copywriters who transformed their skills and built successful businesses in under a year using the Copy Posse techniques.

FREE BONUS #3
COPY HOT SEAT: BRAND VOICE GUIDE CRITIQUES

Watch Alex critique and refine three students’ Brand Voice Guides, sharing actionable tips to improve your own and make it stand out.

LIMITED-TIME BONUS #1
SALES EMAILS & SOCIAL MEDIA SWIPE FILE

Access Alex’s full launch blueprint, including sales emails and social media posts, to see firsthand how a successful branding campaign is executed.

LIMITED-TIME BONUS #2
MASTERCLASS WITH ANITA STUBENRAUCH

Learn from ex-Apple veteran Anita Stubenrauch as she shares her process for creating a soul-aligned brand and writing a stellar creative brief that drives results.

Additional Value

By participating in the Posse Eye Brand Voice Challenge, you’ll gain actionable insights into creating a brand that resonates deeply with your audience. This program is not just a course; it’s a comprehensive toolkit for branding success.

With expert guidance, interactive exercises, and exclusive resources, you’ll be empowered to take your brand to the next level. Whether you’re an entrepreneur, marketer, or business owner, this challenge equips you to create a brand that truly stands out.

Don’t miss this chance to transform your brand’s identity and voice. Join the Posse Eye Brand Voice Challenge today and start building a brand your audience will love and trust!